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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Multimedia (View All Report Types)
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Build More, Grow More, Know More with Data Warehousing and Analytics
sponsored by IBM
WEBCAST: In this video, learn how to synchronize your databases with a cloud data warehouse, allowing for seamless analytics viewing. Watch now to learn how to quickly and easily set up a cloud-based data warehouse and begin analyzing your data in more efficient and effective ways.
Posted: 09 Sep 2015 | Premiered: Feb 13, 2015


SQL to NoSQL: Top 6 Questions
sponsored by IBM
WEBCAST: This webcast provides a quick intro to NoSQL before jumping into the top 6 questions that tend to pop up when transitioning from a SQL to NoSQL database. Watch this webcast now to learn the advantages of NoSQL, mapping SQL concepts to NoSQL, and more.
Posted: 04 Sep 2015 | Premiered: May 27, 2015


Embracing New BI Tools: Drive Instant Value Across Your Business
sponsored by SAP
VIDEO: Understanding your business analytics and being able to respond to trends in your datasets as they are unfolding will keep you ahead of your competition. Access this short video now to learn how you can reimagine your business models to incorporate simplicity and power, and drive more business value across your departments.
Posted: 08 Jul 2015 | Premiered: 13 Mar 2015


Managing Data the NoSQL Way Classroom
sponsored by SearchDataManagement
VIRTUAL ENVIRONMENT: The use of NoSQL databases is growing as more organizations develop big data applications that aren't a good fit for relational software. This virtual classroom provides IT and business professionals with insight on what NoSQL systems can do and advice on managing them.
Posted: 21 Apr 2015 | Premiered: 21 Apr 2015


Big Data and The Cloud: How You Can Deploy Apache Spark Quickly and Easily
sponsored by Rackspace
VIDEO: Access this informative video to hear about a new cloud-based analytics option from expert John Engates. Watch now to learn how you run Hadoop and Spark workloads quickly and easily with one cloud-based system.
Posted: 06 Feb 2015 | Premiered: 29 Oct 2014


What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

SQL Diagnostic Manager – Download Your Complimentary Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of this 24/7 SQL performance monitoring, alerting and diagnostic tool – and access a free 14 day trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014


Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015


Discover the Benefits of Database as a Service
sponsored by Oracle Corporation UK Ltd
VIDEO: Watch this video to learn about a Oracle's Exadata and SuperCluster Engineered Systems that deliver extreme database performance—while reducing costs and complexity.
Posted: 02 Feb 2015 | Premiered: 18 Jul 2014

Oracle Corporation UK Ltd

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Power and Simplicity: IBM DB2 10.5 with BLU Acceleration Optimized for Power Systems
sponsored by IBM
WEBCAST: Tune in to this fascinating webcast, in which Paul Zikopoulos and Chris Eaton talk about DB2 with BLU Acceleration, chip-level register tweaks, optimization of data pipelines, and SIMD processing for DB2 10.5 on Power. Discover how to de-stress your database and find out why DB2 has been the top performing system for power since 2005.
Posted: 30 Dec 2013 | Premiered: Oct 29, 2013


Large-scale Analytics with SAP
sponsored by SAP America, Inc.
VIDEO: In this video, find out how you can remove the constraints associated with traditional approaches to analytics and data warehousing -- with a powerful analytics grid that grows to meet your changing business needs. Watch now for an overview of this technology including capabilities, use cases, and benefits.
Posted: 17 Oct 2013 | Premiered: 17 Oct 2013

SAP America, Inc.

Manage Your Data Better with SAP HANA
sponsored by SAP America, Inc.
VIDEO: In this video, learn how SAP HANA, a next-generation data management platform, can manage transactional and analytics data in the same database, simplifying your IT environment and giving you real-time access to data.
Posted: 16 Oct 2013 | Premiered: 14 May 2012

SAP America, Inc.

SAP HANA 101: What You Need to Know
sponsored by SAP America, Inc.
VIDEO: Even though you may have heard a lot of buzz about SAP HANA, you may still be unsure of what it is exactly. Fortunately, this helpful video offers a simplified, easy-to-understand explanation of SAP HANA and its uses. Watch now to learn what SAP HANA can do for your data management efforts.
Posted: 16 Oct 2013 | Premiered: 16 Nov 2011

SAP America, Inc.

Analyze Your Data with IBM Cognos Enterprise
sponsored by IBM
WEBCAST: This webcast offers a creative, yet comprehensive approach to help understand business analytics and how to use them to their potential.
Posted: 15 Oct 2013 | Premiered: Oct 15, 2013


SAP Applications Run Faster on Oracle Engineered Systems
sponsored by Oracle Corporation UK Ltd
WEBCAST: Many IT professionals today are turning to Oracle Engineered Systems in order to run their SAP applications. Find out why. Access this in-depth webcast to learn what running Oracle Engineered Systems for SAP applications can mean for your business.
Posted: 01 Jul 2013 | Premiered: Jul 1, 2013

Oracle Corporation UK Ltd

Security University: Database Security Issues
sponsored by
VIRTUAL ENVIRONMENT: The start of many data security issues is, of course, the database. Here's a look at currently predominant types of database security vulnerabilities and how best to monitor database access to detect potential security incidents.
Posted: 10 Jun 2013 | Premiered: 10 Jun 2013

Oracle Exadata - What Extreme Performance Means For Your Business
sponsored by Oracle Corporation
WEBCAST: Watch this webcast to learn how Oracle Exadata provides extreme performance for both data warehousing and online transaction processing applications (OLTP) by making workloads faster, easier to manage, and less expensive.
Posted: 24 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation

Enterprise Data Integration for Heterogeneous Environments
sponsored by Oracle Corporation
WEBCAST: Did you know that by utilizing a single data integration platform that you can support heterogeneous systems across your enterprise, while cutting operational costs and improving data quality? Watch this webcast to learn how the Oracle Data Integration and Big Data platforms provide all of your infrastructure components in a single unit.
Posted: 23 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation

Part 1 *Versant JPA Screen Cast: Download and Install Versant JPA
sponsored by Versant
WEBCAST: Versant JPA offers a foundation for real-time analytics for large sets of data by connecting to a high performance database. Watch this webcast and find a demo on how to find, download, and install a free copy of Versant JPA interface.
Posted: 13 Jun 2012 | Premiered: Jun 13, 2012


ETL 2.0: Redefining Data Integration
sponsored by Syncsort
WEBCAST: Watch this webcast now to gain insight on a new strategic extract, transform and load (ETL) tools that assist with vital tasks including data services to applications and business users.
Posted: 14 May 2012 | Premiered: May 10, 2012


Blog: Solving Health IT Data Storage Challenges
sponsored by Intel
VIDEOCAST: Access this resource to learn how to effectively manage your health care data storage growth needs.
Posted: 09 Mar 2012 | Premiered: Mar 9, 2012


Cisco UCS: RISC/UNIX Migration for Your Oracle Solutions
sponsored by Cisco Systems, Inc.
WEBCAST: This webcast discusses Oracle's latest database release and how to successfully integrate Cisco Unified Computing System with your Oracle environment.
Posted: 21 Nov 2011 | Premiered: Nov 21, 2011

Cisco Systems, Inc.

Need a graph database like Twitter is built on? Neo4j delivers
sponsored by Neo Technology
VIDEO: Do you want to build a system that uses a graph database, like what Twitter, Yelp, and Facebook are built on? Well, Neo4j is one that lets you build a "noSQL" solution. In this video, founder Emil Eifrem talks you through what this technology could be used to build and also tells you what he sees happening in the social networking space.
Posted: 09 Nov 2011 | Premiered: 09 Nov 2011

Neo Technology
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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