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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Multimedia (View All Report Types)
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Database as a Service: On-Premises or in the Cloud?
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT: This webcast describes the benefits of database as a service and how it could improve your database management.
Posted: 17 Mar 2015 | Premiered: 31 Dec 2014

Oracle Corporation

The fast, flexible approach to optimize and automate your SAP data operations
sponsored by Winshuttle, LLC
VIDEO: Access this concise video to learn how you can decrease risk, errors and delays in your data entry and processing by shoring up your data quality. Discover how lean data management can streamline collection validation and movement of your data by building upon existing investments.
Posted: 05 Mar 2015 | Premiered: 05 Mar 2015

Winshuttle, LLC

Moving Beyond Simple Data Cleansing: Full Contact Data Quality
sponsored by Melissa Data Corp
WEBCAST: Access this in-depth webinar to hear from Joseph Verido data quality analyst at Melissa Data. Learn more about the concept of data accuracy and how it fits into the data quality hierarchy. Read now to learn the benefits of maximizing your data quality to achieve actionable insights and get the most out of your data.
Posted: 05 Mar 2015 | Premiered: Jan 17, 2015

Melissa Data Corp

Sales & marketing Analytics: Stop Wasting Time, Start Making Discoveries
sponsored by Progress
VIDEO: Access this video to learn about one platform which promises to help you consolidate your data so that you can analyze track and present data effectively.
Posted: 23 Feb 2015 | Premiered: 29 Jul 2014

Progress

So Much Data, So Little Time: Easy, Your Data Consolidation Solution
sponsored by Progress
VIDEO: Manually tracking down data in its various formats: excel, databases, the cloud, can be time consuming and complicated. Learn how to consolidate your data and increase data quality with ease.
Posted: 23 Feb 2015 | Premiered: 15 Jan 2015

Progress

Oracle's Refresh and Save Program
sponsored by Oracle Corporation UK Ltd
VIDEO: Access this concise video to learn about Oracle's new program. With Oracle's refresh and save program you can replace your aging hardware, and seamlessly migrate your existing workloads onto the world's best and fastest new servers with minimal risk, cost finance, and no upfront payment.
Posted: 16 Feb 2015 | Premiered: 09 Dec 2014

Oracle Corporation UK Ltd

Next generation of PowerEdge accelerates ERP, CRM, and database workloads
sponsored by Dell, Inc.
VIDEO: Watch this video to discover the innovations that accelerate your ERP, CRM or database workloads.
Posted: 06 Feb 2015 | Premiered: 07 Sep 2014

Dell, Inc.

Big Data and The Cloud: How You Can Deploy Apache Spark Quickly and Easily
sponsored by Rackspace
VIDEO: Access this informative video to hear about a new cloud-based analytics option from expert John Engates. Watch now to learn how you run Hadoop and Spark workloads quickly and easily with one cloud-based system.
Posted: 06 Feb 2015 | Premiered: 29 Oct 2014

Rackspace

Trial Download: InfoSphere Guardium Vulnerability Evaluation Edition
sponsored by IBM
SOFTWARE DEMO: This resource provides a free trial of a leading vulnerability assessment platform that you can set up easily and use to explore the benefits of database vulnerability assessment without the overhead of an enterprise deployment.
Posted: 02 Feb 2015 | Premiered: 02 Feb 2015

IBM

Discover the Benefits of Database as a Service
sponsored by Oracle Corporation UK Ltd
VIDEO: Watch this video to learn about a Oracle's Exadata and SuperCluster Engineered Systems that deliver extreme database performance—while reducing costs and complexity.
Posted: 02 Feb 2015 | Premiered: 18 Jul 2014

Oracle Corporation UK Ltd

Assess Database Vulnerabilities and Eliminate Risk
sponsored by IBM
VIDEO: This video introduces a vulnerability assessment solution that utilizes in-depth evaluations to examine patch levels and database configurations, highlighting vulnerabilities in your environment so you can quickly remediate problems and safeguard your critical data.
Posted: 30 Jan 2015 | Premiered: 11 Nov 2014

IBM

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

Actian Video - Interview with Sean Anderson
sponsored by Rackspace
VIDEO: View this brief video to learn about new offerings from a managed cloud provider based around the Apache Hadoop technology. Additionally, see how two IT organizations collaborated to create an SQL relational database management system designed for high performance in analytical database applications.
Posted: 25 Sep 2014 | Premiered: 29 Oct 2013

Rackspace

Database Archiving as a Key to Holistic IT Cost Savings
sponsored by Hewlett-Packard Company
WEBCAST: Access this webcast co-presented with Gartner for best practices for application retirement, application optimization and information governance.
Posted: 20 Sep 2014 | Premiered: Dec 31, 2013

Hewlett-Packard Company

How Appboy's Marketing Automation for Apps Platform grew 40X on the ObjectRocket MongoDB platform
sponsored by Rackspace
VIDEO: In this on-demand video, learn how Appboy has grown over 40x since mid-2013 by using Database-as-a-Service: from sharding a single MongoDB replica set, to building separate clusters, to becoming a multi-tenant application by isolating Appboy's users on their own MongoDB databases.
Posted: 18 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Keynote presentation from MongoDB World
sponsored by Rackspace
VIDEO: Join Kenny Gorman, Founder of ObjectRocket by Rackspace, in this video from MongoDB World as he demonstrates how MongoDB users can use a one-click, automated compaction tool to effectively eliminate the need for what can be a difficult and time consuming manual database maintenance process.
Posted: 17 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Using Cloud Big Data with Rackspace Cloud Files
sponsored by Rackspace
WEBCAST: View this in-depth webcast to get an overview of a reference architecture for Apache Hadoop-ready infrastructure, and learn about key drivers and use cases for when a virtual Hadoop makes sense.
Posted: 16 Sep 2014 | Premiered: Nov 7, 2013

Rackspace

Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015

IBM

SQL Diagnostic Manager – Download a Free Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of a 24/7 SQL performance monitoring, alerting and diagnostic tool – and gain access to a free trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Power and Simplicity: IBM DB2 10.5 with BLU Acceleration Optimized for Power Systems
sponsored by IBM
WEBCAST: Tune in to this fascinating webcast, in which Paul Zikopoulos and Chris Eaton talk about DB2 with BLU Acceleration, chip-level register tweaks, optimization of data pipelines, and SIMD processing for DB2 10.5 on Power. Discover how to de-stress your database and find out why DB2 has been the top performing system for power since 2005.
Posted: 30 Dec 2013 | Premiered: Oct 29, 2013

IBM

Large-scale Analytics with SAP
sponsored by SAP America, Inc.
VIDEO: In this video, find out how you can remove the constraints associated with traditional approaches to analytics and data warehousing -- with a powerful analytics grid that grows to meet your changing business needs. Watch now for an overview of this technology including capabilities, use cases, and benefits.
Posted: 17 Oct 2013 | Premiered: 17 Oct 2013

SAP America, Inc.

Manage Your Data Better with SAP HANA
sponsored by SAP America, Inc.
VIDEO: In this video, learn how SAP HANA, a next-generation data management platform, can manage transactional and analytics data in the same database, simplifying your IT environment and giving you real-time access to data.
Posted: 16 Oct 2013 | Premiered: 14 May 2012

SAP America, Inc.

SAP HANA 101: What You Need to Know
sponsored by SAP America, Inc.
VIDEO: Even though you may have heard a lot of buzz about SAP HANA, you may still be unsure of what it is exactly. Fortunately, this helpful video offers a simplified, easy-to-understand explanation of SAP HANA and its uses. Watch now to learn what SAP HANA can do for your data management efforts.
Posted: 16 Oct 2013 | Premiered: 16 Nov 2011

SAP America, Inc.
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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