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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
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Embracing New BI Tools: Drive Instant Value Across Your Business
sponsored by SAP
VIDEO: Understanding your business analytics and being able to respond to trends in your datasets as they are unfolding will keep you ahead of your competition. Access this short video now to learn how you can reimagine your business models to incorporate simplicity and power, and drive more business value across your departments.
Posted: 08 Jul 2015 | Premiered: 13 Mar 2015

SAP

The Dangers of Manual Data Entry
sponsored by Nuance
VIDEO: This humorous video demonstrates how inefficient manual data entry can be and explains what you can do to reduce those inefficiencies.
Posted: 25 Jun 2015 | Premiered: 10 Jun 2015

Nuance

Internet of things Data: How to use embedded database and streaming analytics for value
sponsored by IBM
WEBCAST: In this exclusive webinar, learn how your organization can use the embedded database and streaming analytic capabilities of the IoT to gain valuable business insights.
Posted: 29 May 2015 | Premiered: May 29, 2015

IBM

The Nature of Analytics: I cod help falling in love with IBM
sponsored by IBM
VIDEO: There are a lot of data points out there all ripe for the picking. But to get the most out of data—even data that seems completely unrelated and irrelevant to operations, your organization needs the right analytic tools.Watch this brief video to see what this big data analytic technology can do for your organization.
Posted: 28 May 2015 | Premiered: 09 Oct 2014

IBM

Cloudant NoSQL DB
sponsored by IBM
SOFTWARE DOWNLOAD: Discover how Cloudant's NoSQL database can give your organization access to a fully managed NoSQL JSON Data layer that's always available. Test out this software to learn how you can get a fast flexible easily manageable data base for top notch analytics.
Posted: 30 Apr 2015 | Premiered: 30 Apr 2015

IBM

Managing Data the NoSQL Way Classroom
sponsored by SearchDataManagement
VIRTUAL ENVIRONMENT: The use of NoSQL databases is growing as more organizations develop big data applications that aren't a good fit for relational software. This virtual classroom provides IT and business professionals with insight on what NoSQL systems can do and advice on managing them.
Posted: 21 Apr 2015 | Premiered: 21 Apr 2015

SearchDataManagement

Microsoft SQL Server on XtremIO - Meeting SQL DBA challenges
sponsored by EMC Corporation
VIDEO: Watch this video on the top challenges facing the SQL DBA. You will hear from EMC experts on how to empower your SQL Server.
Posted: 31 Dec 2014 | Premiered: 31 Dec 2014

EMC Corporation

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

SQL Diagnostic Manager – Download Your Complimentary Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of this 24/7 SQL performance monitoring, alerting and diagnostic tool – and access a free 14 day trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015

IBM

Discover the Benefits of Database as a Service
sponsored by Oracle Corporation UK Ltd
VIDEO: Watch this video to learn about a Oracle's Exadata and SuperCluster Engineered Systems that deliver extreme database performance—while reducing costs and complexity.
Posted: 02 Feb 2015 | Premiered: 18 Jul 2014

Oracle Corporation UK Ltd

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Power and Simplicity: IBM DB2 10.5 with BLU Acceleration Optimized for Power Systems
sponsored by IBM
WEBCAST: Tune in to this fascinating webcast, in which Paul Zikopoulos and Chris Eaton talk about DB2 with BLU Acceleration, chip-level register tweaks, optimization of data pipelines, and SIMD processing for DB2 10.5 on Power. Discover how to de-stress your database and find out why DB2 has been the top performing system for power since 2005.
Posted: 30 Dec 2013 | Premiered: Oct 29, 2013

IBM

Large-scale Analytics with SAP
sponsored by SAP America, Inc.
VIDEO: In this video, find out how you can remove the constraints associated with traditional approaches to analytics and data warehousing -- with a powerful analytics grid that grows to meet your changing business needs. Watch now for an overview of this technology including capabilities, use cases, and benefits.
Posted: 17 Oct 2013 | Premiered: 17 Oct 2013

SAP America, Inc.

Manage Your Data Better with SAP HANA
sponsored by SAP America, Inc.
VIDEO: In this video, learn how SAP HANA, a next-generation data management platform, can manage transactional and analytics data in the same database, simplifying your IT environment and giving you real-time access to data.
Posted: 16 Oct 2013 | Premiered: 14 May 2012

SAP America, Inc.

SAP HANA 101: What You Need to Know
sponsored by SAP America, Inc.
VIDEO: Even though you may have heard a lot of buzz about SAP HANA, you may still be unsure of what it is exactly. Fortunately, this helpful video offers a simplified, easy-to-understand explanation of SAP HANA and its uses. Watch now to learn what SAP HANA can do for your data management efforts.
Posted: 16 Oct 2013 | Premiered: 16 Nov 2011

SAP America, Inc.

Analyze Your Data with IBM Cognos Enterprise
sponsored by IBM
WEBCAST: This webcast offers a creative, yet comprehensive approach to help understand business analytics and how to use them to their potential.
Posted: 15 Oct 2013 | Premiered: Oct 15, 2013

IBM

SAP Applications Run Faster on Oracle Engineered Systems
sponsored by Oracle Corporation UK Ltd
WEBCAST: Many IT professionals today are turning to Oracle Engineered Systems in order to run their SAP applications. Find out why. Access this in-depth webcast to learn what running Oracle Engineered Systems for SAP applications can mean for your business.
Posted: 01 Jul 2013 | Premiered: Jul 1, 2013

Oracle Corporation UK Ltd

Security University: Database Security Issues
sponsored by SearchSecurity.com
VIRTUAL ENVIRONMENT: The start of many data security issues is, of course, the database. Here's a look at currently predominant types of database security vulnerabilities and how best to monitor database access to detect potential security incidents.
Posted: 10 Jun 2013 | Premiered: 10 Jun 2013

SearchSecurity.com

Oracle Exadata - What Extreme Performance Means For Your Business
sponsored by Oracle Corporation
WEBCAST: Watch this webcast to learn how Oracle Exadata provides extreme performance for both data warehousing and online transaction processing applications (OLTP) by making workloads faster, easier to manage, and less expensive.
Posted: 24 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation

Enterprise Data Integration for Heterogeneous Environments
sponsored by Oracle Corporation
WEBCAST: Did you know that by utilizing a single data integration platform that you can support heterogeneous systems across your enterprise, while cutting operational costs and improving data quality? Watch this webcast to learn how the Oracle Data Integration and Big Data platforms provide all of your infrastructure components in a single unit.
Posted: 23 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation

Part 1 *Versant JPA Screen Cast: Download and Install Versant JPA
sponsored by Versant
WEBCAST: Versant JPA offers a foundation for real-time analytics for large sets of data by connecting to a high performance database. Watch this webcast and find a demo on how to find, download, and install a free copy of Versant JPA interface.
Posted: 13 Jun 2012 | Premiered: Jun 13, 2012

Versant

ETL 2.0: Redefining Data Integration
sponsored by Syncsort
WEBCAST: Watch this webcast now to gain insight on a new strategic extract, transform and load (ETL) tools that assist with vital tasks including data services to applications and business users.
Posted: 14 May 2012 | Premiered: May 10, 2012

Syncsort

Blog: Solving Health IT Data Storage Challenges
sponsored by Intel
VIDEOCAST: Access this resource to learn how to effectively manage your health care data storage growth needs.
Posted: 09 Mar 2012 | Premiered: Mar 9, 2012

Intel
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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