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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
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Discover Seven Sources of Savings with Oracle Multitenant (Podcast)
sponsored by Oracle Corporation
PODCAST: Access this podcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Tune in to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

Discover Seven Sources of Savings with Oracle Multitenant (Webcast)
sponsored by Oracle Corporation
WEBCAST: Access this webcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Watch now to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

Customization is a Swearword in SaaS, but Extension is a Valuable Asset
sponsored by SuccessFactors
WEBCAST: Join Chris Paine, an SAP Mentor with 15+ years of HCM consulting experience, as he dives deep into the technical debt of customizing, and explains the ins and outs of SAP HANA, an in-memory relational database management system.
Posted: 17 Nov 2014 | Premiered: Oct 29, 2014

SuccessFactors

How do Apps Benefit from In-Memory Technology
sponsored by Oracle Corporation
VIDEO: Watch this short video to learn about database in-memory software that can deliver insights at the moment important decisions need to be made. Learn from business executives as they will discuss they benefits that can be seen from this transformative in-memory software.
Posted: 06 Nov 2014 | Premiered: 12 Jun 2014

Oracle Corporation

Pulte Group Consolidates and Benefits from Oracle Database
sponsored by Oracle Corporation
VIDEO: Watch this brief case study video to learn about the technology that Pulte Group, a leading US home builder and seller, harnessed to consolidate their databases and manage them as a cloud service.
Posted: 05 Nov 2014 | Premiered: 05 Nov 2014

Oracle Corporation

Zero Data Loss Recovery Appliance: Reinventing Database Protection
sponsored by Oracle Corporation
WEBCAST: View this informative webcast that dives deep into a recovery appliance that provides data protection for your always-on business. Learn about the unique benefits of this appliance, such as database protection as a service.
Posted: 05 Nov 2014 | Premiered: Nov 5, 2014

Oracle Corporation

Webcast: Maximize Database Performance
sponsored by Dell Software
WEBCAST: Are you facing the pressure of not investing enough in database performance? In this on-demand webcast, see how poor performance negatively impacts your business, and how you can maximize database performance RIGHT NOW. Watch this webcast today.
Posted: 04 Nov 2014 | Premiered: Jul 31, 2014

Dell Software

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

Database Archiving as a Key to Holistic IT Cost Savings
sponsored by Hewlett-Packard Company
WEBCAST: Access this webcast co-presented with Gartner for best practices for application retirement, application optimization and information governance.
Posted: 20 Sep 2014 | Premiered: Dec 31, 2013

Hewlett-Packard Company

IBM DB2 with BLU Acceleration for Linux, UNIX, and Windows
sponsored by IBM
PRODUCT DEMO: IBM® DB2® for Linux®, UNIX® and Windows® is a next generation that combines always-on transactional processing with analytics at breakthrough speed in order to simplify the IT landscape to deliver better performance with fewer resources. Download this trial version and get a glimpse of the solution's many new and enhanced features.
Posted: 12 Sep 2014 | Premiered: 12 Sep 2014

IBM

Dealing with Network Latency Issues and the Impact on SQL Server Performance
sponsored by Idera
WEBCAST: Find out how to resolve the problems memory, disk, processor and network presents for SQL Servers due to data growth.
Posted: 23 Jul 2014 | Premiered: Jul 23, 2014

Idera

How to Capture Who Did What in Your SQL Server Databases
sponsored by Idera
WEBCAST: Gain a better understanding of your SQL Server Database options and when you should be using them.
Posted: 23 Jul 2014 | Premiered: Jul 23, 2014

Idera

SQL Diagnostic Manager – Download a Free Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of a 24/7 SQL performance monitoring, alerting and diagnostic tool – and gain access to a free trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

Security University: Database Security Issues
sponsored by SearchSecurity.com
VIRTUAL ENVIRONMENT: The start of many data security issues is, of course, the database. Here's a look at currently predominant types of database security vulnerabilities and how best to monitor database access to detect potential security incidents.
Posted: 10 Jun 2013 | Premiered: 10 Jun 2013

SearchSecurity.com

Business Information University Classroom: Meeting the Need for Data Warehousing Speed
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: In this classroom, data warehouse managers and other IT professionals will find advice and insight on how to build high-performance data warehousing systems.
Posted: 14 Feb 2013 | Premiered: 12 Feb 2013

SearchBusinessAnalytics

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Power and Simplicity: IBM DB2 10.5 with BLU Acceleration Optimized for Power Systems
sponsored by IBM
WEBCAST: Tune in to this fascinating webcast, in which Paul Zikopoulos and Chris Eaton talk about DB2 with BLU Acceleration, chip-level register tweaks, optimization of data pipelines, and SIMD processing for DB2 10.5 on Power. Discover how to de-stress your database and find out why DB2 has been the top performing system for power since 2005.
Posted: 30 Dec 2013 | Premiered: Oct 29, 2013

IBM

Large-scale Analytics with SAP
sponsored by SAP America, Inc.
VIDEO: In this video, find out how you can remove the constraints associated with traditional approaches to analytics and data warehousing -- with a powerful analytics grid that grows to meet your changing business needs. Watch now for an overview of this technology including capabilities, use cases, and benefits.
Posted: 17 Oct 2013 | Premiered: 17 Oct 2013

SAP America, Inc.

Manage Your Data Better with SAP HANA
sponsored by SAP America, Inc.
VIDEO: In this video, learn how SAP HANA, a next-generation data management platform, can manage transactional and analytics data in the same database, simplifying your IT environment and giving you real-time access to data.
Posted: 16 Oct 2013 | Premiered: 14 May 2012

SAP America, Inc.

SAP HANA 101: What You Need to Know
sponsored by SAP America, Inc.
VIDEO: Even though you may have heard a lot of buzz about SAP HANA, you may still be unsure of what it is exactly. Fortunately, this helpful video offers a simplified, easy-to-understand explanation of SAP HANA and its uses. Watch now to learn what SAP HANA can do for your data management efforts.
Posted: 16 Oct 2013 | Premiered: 16 Nov 2011

SAP America, Inc.

Analyze Your Data with IBM Cognos Enterprise
sponsored by IBM
WEBCAST: This webcast offers a creative, yet comprehensive approach to help understand business analytics and how to use them to their potential.
Posted: 15 Oct 2013 | Premiered: Oct 15, 2013

IBM

SAP Applications Run Faster on Oracle Engineered Systems
sponsored by Oracle Corporation UK Ltd
WEBCAST: Many IT professionals today are turning to Oracle Engineered Systems in order to run their SAP applications. Find out why. Access this in-depth webcast to learn what running Oracle Engineered Systems for SAP applications can mean for your business.
Posted: 01 Jul 2013 | Premiered: Jul 1, 2013

Oracle Corporation UK Ltd

Oracle Exadata - What Extreme Performance Means For Your Business
sponsored by Oracle Corporation
WEBCAST: Watch this webcast to learn how Oracle Exadata provides extreme performance for both data warehousing and online transaction processing applications (OLTP) by making workloads faster, easier to manage, and less expensive.
Posted: 24 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation

Enterprise Data Integration for Heterogeneous Environments
sponsored by Oracle Corporation
WEBCAST: Did you know that by utilizing a single data integration platform that you can support heterogeneous systems across your enterprise, while cutting operational costs and improving data quality? Watch this webcast to learn how the Oracle Data Integration and Big Data platforms provide all of your infrastructure components in a single unit.
Posted: 23 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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