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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Multimedia (View All Report Types)
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Assess Database Vulnerabilities and Eliminate Risk
sponsored by IBM
VIDEO: This video introduces a vulnerability assessment solution that utilizes in-depth evaluations to examine patch levels and database configurations, highlighting vulnerabilities in your environment so you can quickly remediate problems and safeguard your critical data.
Posted: 30 Jan 2015 | Premiered: 11 Nov 2014

IBM

Database-in-Memory Innovation: Changing the Data Warehousing Landscape
sponsored by Oracle Corporation
WEBCAST: This webcast features database experts Maria Colgan and Hermann Baer, revealing how to improve upon data warehousing technology to make your system faster, simpler, more forgiving, more powerful and capable of handling more complex queries.
Posted: 28 Jan 2015 | Premiered: Jan 20, 2015

Oracle Corporation

SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
WEBCAST: View now to see how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 23 Jan 2015 | Premiered: Dec 19, 2014

Insight

Podcast: SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
PODCAST: Listen now to hear how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 23 Jan 2015 | Premiered: Dec 19, 2014

Insight

Podcast: SQL Server 2014 – Big Benefits for Analytics: Part 1
sponsored by Insight
PODCAST: Uncover the key features of the most recent version of SQL Server, including high availability, improved security and new features for business analytics.
Posted: 06 Jan 2015 | Premiered: Dec 19, 2014

Insight

SQL Server 2014 – Big Benefits for Analytics: Part 1
sponsored by Insight
WEBCAST: Dive deep into what a real end user needs for business analytics success and find out how SQL Server 2014 can help.
Posted: 05 Jan 2015 | Premiered: Dec 19, 2014

Insight

Microsoft SQL Server on XtremIO - Meeting SQL DBA challenges
sponsored by EMC Corporation
VIDEO: Learn how to empower your SQL Server.
Posted: 31 Dec 2014 | Premiered: 31 Dec 2014

EMC Corporation

App architecture savings through Oracle multitenant
sponsored by Oracle Corporation
PODCAST: Access this podcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Tune in to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

7 Hard Cost Savings with Oracle Multitenant
sponsored by Oracle Corporation
WEBCAST: Access this webcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Watch now to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

How do Apps Benefit from In-Memory Technology
sponsored by Oracle Corporation
VIDEO: Watch this short video to learn about database in-memory software that can deliver insights at the moment important decisions need to be made. Learn from business executives as they will discuss they benefits that can be seen from this transformative in-memory software.
Posted: 06 Nov 2014 | Premiered: 12 Jun 2014

Oracle Corporation

Pulte Group Consolidates and Benefits from Oracle Database
sponsored by Oracle Corporation
VIDEO: Watch this brief case study video to learn about the technology that Pulte Group, a leading US home builder and seller, harnessed to consolidate their databases and manage them as a cloud service.
Posted: 05 Nov 2014 | Premiered: 05 Nov 2014

Oracle Corporation

Zero Data Loss Recovery Appliance: Reinventing Database Protection
sponsored by Oracle Corporation
WEBCAST: View this informative webcast that dives deep into a recovery appliance that provides data protection for your always-on business. Learn about the unique benefits of this appliance, such as database protection as a service.
Posted: 05 Nov 2014 | Premiered: Nov 5, 2014

Oracle Corporation

Webcast: Maximize Database Performance
sponsored by Dell Software
WEBCAST: Are you facing the pressure of not investing enough in database performance? In this on-demand webcast, see how poor performance negatively impacts your business, and how you can maximize database performance RIGHT NOW. Watch this webcast today.
Posted: 04 Nov 2014 | Premiered: Jul 31, 2014

Dell Software

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

Actian Video - Interview with Sean Anderson
sponsored by Rackspace
VIDEO: View this brief video to learn about new offerings from a managed cloud provider based around the Apache Hadoop technology. Additionally, see how two IT organizations collaborated to create an SQL relational database management system designed for high performance in analytical database applications.
Posted: 25 Sep 2014 | Premiered: 29 Oct 2013

Rackspace

Database Archiving as a Key to Holistic IT Cost Savings
sponsored by Hewlett-Packard Company
WEBCAST: Access this webcast co-presented with Gartner for best practices for application retirement, application optimization and information governance.
Posted: 20 Sep 2014 | Premiered: Dec 31, 2013

Hewlett-Packard Company

How Appboy's Marketing Automation for Apps Platform grew 40X on the ObjectRocket MongoDB platform
sponsored by Rackspace
VIDEO: In this on-demand video, learn how Appboy has grown over 40x since mid-2013 by using Database-as-a-Service: from sharding a single MongoDB replica set, to building separate clusters, to becoming a multi-tenant application by isolating Appboy's users on their own MongoDB databases.
Posted: 18 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Keynote presentation from MongoDB World
sponsored by Rackspace
VIDEO: Join Kenny Gorman, Founder of ObjectRocket by Rackspace, in this video from MongoDB World as he demonstrates how MongoDB users can use a one-click, automated compaction tool to effectively eliminate the need for what can be a difficult and time consuming manual database maintenance process.
Posted: 17 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Using Cloud Big Data with Rackspace Cloud Files
sponsored by Rackspace
WEBCAST: View this in-depth webcast to get an overview of a reference architecture for Apache Hadoop-ready infrastructure, and learn about key drivers and use cases for when a virtual Hadoop makes sense.
Posted: 16 Sep 2014 | Premiered: Nov 7, 2013

Rackspace

IBM DB2 with BLU Acceleration for Linux, UNIX, and Windows
sponsored by IBM
PRODUCT DEMO: IBM® DB2® for Linux®, UNIX® and Windows® is a next generation that combines always-on transactional processing with analytics at breakthrough speed in order to simplify the IT landscape to deliver better performance with fewer resources. Download this trial version and get a glimpse of the solution's many new and enhanced features.
Posted: 12 Sep 2014 | Premiered: 12 Sep 2014

IBM

SQL Diagnostic Manager – Download a Free Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of a 24/7 SQL performance monitoring, alerting and diagnostic tool – and gain access to a free trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Power and Simplicity: IBM DB2 10.5 with BLU Acceleration Optimized for Power Systems
sponsored by IBM
WEBCAST: Tune in to this fascinating webcast, in which Paul Zikopoulos and Chris Eaton talk about DB2 with BLU Acceleration, chip-level register tweaks, optimization of data pipelines, and SIMD processing for DB2 10.5 on Power. Discover how to de-stress your database and find out why DB2 has been the top performing system for power since 2005.
Posted: 30 Dec 2013 | Premiered: Oct 29, 2013

IBM

Large-scale Analytics with SAP
sponsored by SAP America, Inc.
VIDEO: In this video, find out how you can remove the constraints associated with traditional approaches to analytics and data warehousing -- with a powerful analytics grid that grows to meet your changing business needs. Watch now for an overview of this technology including capabilities, use cases, and benefits.
Posted: 17 Oct 2013 | Premiered: 17 Oct 2013

SAP America, Inc.
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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