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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Sicoob Avoids Infrastructure Costs by Moving To Mainframe
sponsored by IBM
CASE STUDY: Sicoob, the largest credit union system in Brazil, found that their accumulation of diverse servers created a sprawling infrastructure that was unreliable, costly, inflexible, and difficult to expand. Find out how they virtualized their distributed servers to a mainframe platform.
Posted: 20 Jun 2016 | Published: 31 May 2013


Computer Weekly – 21 June 2016: Will Brexit spell disaster for UK IT?
sponsored by
EZINE: In this week's Computer Weekly, as the UK prepares to vote on membership of the EU, we take a detailed look at the effect a possible Brexit could have on the UK technology sector. Authors Don and Alex Tapscott explain the impact of blockchain on CIOs. And we look at the growth of consumer tech in enterprise IT. Read the issue now.
Posted: 17 Jun 2016 | Published: 21 Jun 2016

Computer Weekly – 14 June 2016: The password's the problem – lessons from the LinkedIn breach
sponsored by
EZINE: In this week's Computer Weekly, after millions of LinkedIn users had their data compromised, we look at the lesson to be learned from this latest data breach incident. Our buyer's guide looks at NoSQL technologies and compares Microsoft's and Oracle's offerings. And we examine the benefits of cloud-based data analytics. Read the issue now.
Posted: 10 Jun 2016 | Published: 14 Jun 2016

Keys to a Successful SAP HANA Implementation
sponsored by Pure Storage
EGUIDE: This two-part e-guide provides a high-level description of SAP HANA, including listing key features, major components, and available editions and trials. In part two, learn the steps to successfully install SAP HANA.
Posted: 03 Jun 2016 | Published: 02 Jun 2016

Pure Storage

Modern Storage Strategies for SQL Server
sponsored by Tegile
ESSENTIAL GUIDE: Businesses expect the IT department to keep data online and accessible indefinitely—so how should you manage storage for SQL Server? Discover in this guide how to avoid the common pitfalls of deploying and maintaining SQL Server, and learn the best practices behind leveraging flash storage for it.
Posted: 25 May 2016 | Published: 31 May 2016


Computer Weekly – 17 May 2016: Countdown begins to new EU data protection rules
sponsored by
EZINE: In this week's Computer Weekly, with the new EU data protection rules ready to become law, firms now have just two years to prepare – we assess the challenges. Manufacturing giant Rolls-Royce talks about why it moved its HR systems to the cloud. And we look back at 50 years of technology innovation in storage. Read the issue now.
Posted: 16 May 2016 | Published: 17 May 2016

Computer Weekly – 10 May 2016: Graph databases are making connections
sponsored by
EZINE: In this week's Computer Weekly, the recent Panama Papers scandal relied on graph databases to uncover secrets from huge volumes of data – we look at the business benefits of the technology. Most organisations are failing to take basic IT security measures – we examine why. And we analyse the latest flash storage innovations. Read the issue now.
Posted: 10 May 2016 | Published: 10 May 2016

SQL Server 2016: Mission-Critical Performance
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how the most recent versions of SQL Server provide advanced security, availability, scalability, and performance capabilities that meet the data needs of modern, global organizations, and the potential cost impacts of this functionality.
Posted: 28 Apr 2016 | Published: 31 May 2015


The Total Economic Impact™ Of Microsoft SQL Server
sponsored by Microsoft
WHITE PAPER: In this Forrester report, learn how Microsoft SQL Server 2014 and 2012 can help companies reduce management and resource costs, drive incremental revenue from improved performance and reliability of systems, and improve IT and end-user productivity.
Posted: 25 Apr 2016 | Published: 31 Jul 2014


Achieving Mission-Critical Application Performance with Your Database
sponsored by Microsoft
WHITE PAPER: Access this white paper to learn how you can achieve mission-critical application performance, as well as stability, security, availability, and the ability to use data to gain business insights using SQL Server.
Posted: 22 Apr 2016 | Published: 31 Dec 2015


How businesses can win talent war with mobile apps, HR data analytics, and cloud technology
sponsored by
EGUIDE: Becoming more digital has emerged as a ruling concept among forward-looking organisations in recent years. Now, while having multi-channel engagement with customers is a big aspect of digital, so too is attracting and retaining the employees who can make a reality of digital transformation.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Clark Integrated Technologies Moves Beyond the Glass Ceiling with a Business Process Management Suite
sponsored by ConnectWise
CASE STUDY: In this case study, discover how Clark Integrated Technologies overcame its cumbersome database with a customizable business suite. Explore the benefits Clark experiences, including organized time, contacts, invoicing, and billing; three-fold business growth; and more.
Posted: 18 Apr 2016 | Published: 18 Apr 2016


ER/Studio 2016 vs. ERwin 9.64 Comparison Guide
sponsored by Embarcadero Technologies, Inc.
WHITE PAPER: In this detailed white paper, see a side-by-side comparison of ER/Studio 2016 and ERwin 9.64 on a variety of features including data model extensions, forward engineering, modeling automation, and more.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Embarcadero Technologies, Inc.

Medical Management solutions technical case study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When medical billing services provider, Medical Management, needed to upgrade their legacy Oracle database architecture they turned to this trusted Oracle partner for help. Discover how the organization was able to facilitate a smooth transition for Medical Management to boost database performance quickly and easily.
Posted: 06 Apr 2016 | Published: 06 Apr 2016


Kwik Fit Tech Case Study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When tasked with upgrading their legacy database systems for a high availability infrastructure, automotive repair organization Kwik-Fit, turned to oracle's number one database partner in the US, for architectural guidance. Download now to learn how your organization could benefit from a similar transition.
Posted: 05 Apr 2016 | Published: 05 Apr 2016


Rethinking Data Integration Infographic
sponsored by Red Hat
RESOURCE: In this infographic, learn the extent of challenges like large data volumes and many disparate data sources across organizations today, and discover how to address data integration with new strategies like virtualization technologies.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Red Hat

How Oracle Exadata is Supporting 24-Hour Global Recruitment at Sthree
sponsored by Cintra/Oracle
CASE STUDY: This case study highlights SThree's, a recruitment company, decision to invest in a partner that provided them with ongoing expertise and 24-hour cover for their database management. Read on to discover how this 24/7 service can reduce your costs associated with recruiting and training staff and streamline your database operations.
Posted: 14 Mar 2016 | Published: 14 Mar 2016


Address the Challenges of Managing Software Assets with a Global Software Recognition Database
sponsored by Snow Software
WHITE PAPER: In this white paper, you'll learn about a subscription-based software recognition service that combines a global database with a team of experts. Uncover ways this effective duo can help you gain visibility and understanding of licensable applications and suites, all within a database that supports more than 250,000 applications.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Snow Software

Database on Cloud: Fast, Simple, Economical, and yes, Secure
sponsored by IBM
WHITE PAPER: This data sheet explores databases available on demand as a cloud service. Designed with security in mind, you'll uncover the variety of advantages from leveraging this nontraditional approach to database management.
Posted: 10 Mar 2016 | Published: 30 Sep 2015


Surfing the flash flood of data growth
sponsored by
ANALYST REPORT: The rate of exponential growth in single databases is eclipsed by the overall rate of data growth. Analyst Clive Longbottom explains how you can survive the deluge.
Posted: 09 Mar 2016 | Published: 11 Mar 2016

Enterprise DBAs on Flash: Real Stories
sponsored by Pure Storage
WHITE PAPER: The following series of real stories from IT dives into the DBA nightmare and reveals how flash storage helped these several businesses overcome their various challenges.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

30-Day dashDB: Test Drive Data Warehousing and Analytics Functionalities
sponsored by IBM
TRIAL SOFTWARE: A well-designed data warehouse system can help boost the corporate bottom line, but if you aren't careful, data warehouse performance can bog down in different places. Start a free 30-day trial to dashDB, a fully-managed cloud data warehouse built specifically for analytics. Take their data warehousing and analytics capabilities for a test drive.
Posted: 21 Jun 2016 | Premiered: 17 Jun 2016


Ovum Report: Understanding Customer Behavior Across Platforms; RSG Media Case Study
sponsored by IBM
CASE STUDY: Adapting to the ever-rising expectations and changing buying behaviors of customers requires both business and technology transformation. By tapping into RSG Media's success story, learn how you can leverage a cloud database and analytics to gain a 360-degree view of customers and develop effective customer loyalty and retention strategies.
Posted: 20 Jun 2016 | Published: 21 Dec 2015


SAP HANA: Detailing a Robust Infrastructure
sponsored by IBM FD
VIDEO: Learn how SAP HANA runs on POWER systems, and get details about the new availability of SAP HANA on a POWER8 system. Additionally, find out how this platform provides a robust infrastructure for SAP HANA customers, and how it will affect businesses both in the short term as well as in the future.
Posted: 01 Jun 2016 | Premiered: 01 Jun 2016


DBA Skills Must Evolve, Morph to Cope With Big Data Technologies
sponsored by Rackspace
EGUIDE: This e-guide will explore top trends in data processing that DBA's should be aware of. Download now to learn what skills DBA's should be learning to keep pace with this changing landscape.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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