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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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The Total Economic Impact of SQL Server
sponsored by Microsoft
WHITE PAPER: Access this TechTarget e-guide and you'll receive tips on the building blocks of simple and effective SQL Server Administration, including inspecting error logs, verifying scheduled jobs, verifying all server instances are up and more.
Posted: 04 Feb 2016 | Published: 31 Jul 2014

Microsoft

SQL Server 2014 and the Data Platform
sponsored by Microsoft
WHITE PAPER: This data sheet presents three reasons SQL Server is beneficial to the enterprise, offering details about each one. Discover why building, deploying, and managing solutions that span on-premises and cloud environments just got easier.
Posted: 03 Feb 2016 | Published: 31 Mar 2014

Microsoft

The Technical Details of SQL Server 2016
sponsored by Microsoft
WHITE PAPER: This technical white paper provides you with all the information you'll need to properly consider the benefits of upgrading to SQL Server 2016. Access now and learn how to implement a private, public or hybrid cloud integration.
Posted: 02 Feb 2016 | Published: 29 May 2015

Microsoft

Gold Client helps Northrop Grumman create an isolated SAP environment
sponsored by Attunity
CASE STUDY: Northrop Grumman Corporation, a company specializing in defense and technology services, needed to improve how their development team works with data and gain more flexibility with their production environment. Access this case study to learn how they were able to optimize data in their SAP environment – allowing them to save time and resources.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Attunity

Date Lake: Adoption and Maturity Survey Findings Report
sponsored by Attunity
RESEARCH CONTENT: Back by insights from 385 IT practitioners, this report, produced by Radiant Advisors and Unisphere Research, reveals the findings of data lake adoption and use cases.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Attunity

Dealing with Data Dimensions
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamforth explain how to get the most from data analytics by considering data from different angles.
Posted: 08 Jan 2016 | Published: 08 Jan 2016

ComputerWeekly.com

Maximizing the Value of Data in the Cloud
sponsored by Attunity
WHITE PAPER: In this THINKstrategies white paper, learn how to tackle big data challenges, and how a new generation of cloud alternatives can respond to the challenges.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Attunity

3 steps to addressing license compliance
sponsored by Matrix42
WHITE PAPER: If your organization is running Oracle databases on a VMware virtualization platform, it faces an unplanned financial black-hole due to under-licensing that could run into seven-figures. In this white paper uncover a 3-step plan to help you mitigate this risk created by a top license and workspace management specialist.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Matrix42

Move It Don't Lose It: Is Your Big Data Collecting Dust?
sponsored by Attunity
WHITE PAPER: This white paper explains some of the biggest issues created by the emergence of big data, and how to combat them. Learn how you can move and replicate large data sets more efficiently so that less of your data goes to waste.
Posted: 22 Sep 2015 | Published: 22 Sep 2015

Attunity

Cloud-Based Data Warehousing-as-a-Service, Built for Analytics
sponsored by IBM
WHITE PAPER: When it comes to data management for the growing business, a traditional infrastructure isn't doing you any favors. Access this white paper and learn why cloud-based databases are a welcome addition for companies in search of scalability.
Posted: 09 Sep 2015 | Published: 31 Jul 2015

IBM

Data warehousing as-a-service: born on the cloud, built for analytics
sponsored by IBM
WHITE PAPER: In this white paper, you will learn how a database-as-a-service (DBaaS) can provide fast, fully managed, cloud data warehouse technology that uses integrated analytics to deliver answers in an instant.
Posted: 09 Sep 2015 | Published: 31 Jul 2015

IBM

Achieve a Complete, Affordable High Availability Database
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This white paper introduces a way you can obtain a high availability database without incurring costs or adding complexity to your data center.
Posted: 31 Aug 2015 | Published: 31 Jan 2015

Oracle Corporation UK Ltd

Oracle Database Appliance X5-2: Everything You Need to Know
sponsored by Oracle, in association with Intel
WHITE PAPER: The following white paper introduces the Oracle Database Appliance X5-2 system featuring Intel® Xeon® processor. Inside, learn about many of the features it brings to the table. Additionally, get a firsthand look at how this technology can benefit your business.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Oracle, in association with Intel

Are You Ready for Microsoft SQL Server 2016?
sponsored by Global Knowledge
WHITE PAPER: With Microsoft SQL Server 2016, you can distribute your data to the cloud using the Stretch Database feature to improve local access while allowing cloud access to large amounts of historical data. Read this resource now to learn more.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

Global Knowledge

Affordable, Scalable, Reliable OLTP in a Cloud and Big Data World: IBM DB2 PureScale
sponsored by IBM
WHITE PAPER: Access this white paper now to discover how your organization can take advantage of affordable, scalable, reliable, OLTP in a cloud and big data world.
Posted: 24 Jul 2015 | Published: 31 Dec 2014

IBM

In-Memory Databases Put the Action in Actionable Insights
sponsored by IBM
WHITE PAPER: While Hadoop is ideal for storing and processing large data volumes affordably, it is less suited for real-time operational analytics workloads. Discover ways in-memory databases can fill this void, giving your business an edge.
Posted: 27 May 2015 | Published: 31 Jan 2015

IBM

How Companies are Managing Growth, Gaining Insights and Cutting Costs in the Era of Big Data
sponsored by IBM
WHITE PAPER: Access this white paper to uncover 6 reasons why changing your database can help you take advantage of data and analytics innovations. Discover how your company can manage growth, gain insights, and cut costs with the right database in the era of big data.
Posted: 27 May 2015 | Published: 30 Apr 2015

IBM

Four App Deployment Disasters Every Business Should Know About
sponsored by IBM
WHITE PAPER: This white paper examines four situations many IT departments find themselves in during mobile app deployment – situations that can bring productivity to a grinding halt.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Expert Advice on Today's Database Market
sponsored by SearchDataManagement
EZINE: Read this special edition of Business Information for advice from data management consultant and author Craig S. Mullins on today's database market. Learn about new data types which call for new approaches, like storing data in memory instead on of disk, or turning to NoSQL technologies.
Posted: 06 May 2015 | Published: 06 May 2015

SearchDataManagement

Simplify Database Administration with All-Flash Array
sponsored by EMC
WHITE PAPER: Check out this brief white paper to discover how all-flash arrays can create a scale-out architecture that provides reliable and consistent performance – and alleviates the stresses of your DBAs. By implementing this flash array, your enterprise can simplify your database layout and ensure your data services are performed in-line, all the time.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

EMC

Redefine DBA Productivity With All-Flash Arrays
sponsored by EMC
WHITE PAPER: This brief white paper discusses how all-flash arrays can alleviate the stresses of Oracle DBAs by providing scale-out performance architecture. Access now and discover how this all-flash array can simplify your database layout and enable continuous and efficient operations.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

EMC

Strategies, Solutions, and Advice for Leveraging Big Data and Unlocking Your Competitive Edge
sponsored by Cisco Systems, Inc.
WHITE PAPER: Access this exclusive e-zine to learn the strategies, solutions, and providers that can help you unlock your big data competitive edge – including insight and updates from leading Hadoop vendors, solution bundles that take the guesswork and complexity out of big data deployments, and more.
Posted: 09 Dec 2015 | Published: 09 Dec 2015

Cisco Systems, Inc.

Computer Weekly – 27 October 2015: Blockchain Sparks Change in Banking Industry
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, find out why blockchain, the technology that underpins bitcoin, is making waves in the banking sector. Also learn why EasyJet says digital is increasingly important for airlines, and take a look at the forces driving digital disruption and why some sectors are changing faster than others.
Posted: 23 Oct 2015 | Published: 23 Oct 2015

ComputerWeekly.com

Open Source Integration Software in the Enterprise
sponsored by Red Hat
WHITE PAPER: This white paper describes open source integration software and its benefits, including extensibility, stable releases, high-quality service, and more.
Posted: 25 Sep 2015 | Published: 31 Dec 2013

Red Hat

Computer Weekly – 2 June 2015: Google's big data vision
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we examine Google's 11-year big data journey from MapReduce to Cloud Bigtable. We look at the role of mobile technology in helping to join up health and social care. And John Lewis IT director Paul Coby talks about creating an omni-channel retailer. Read the issue now.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

ComputerWeekly.com
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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