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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Computer Weekly – 10 May 2016: Graph databases are making connections
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, the recent Panama Papers scandal relied on graph databases to uncover secrets from huge volumes of data – we look at the business benefits of the technology. Most organisations are failing to take basic IT security measures – we examine why. And we analyse the latest flash storage innovations. Read the issue now.
Posted: 10 May 2016 | Published: 10 May 2016

ComputerWeekly.com

How To Combat The Mounting Complexity of Big Data With SQL Server
sponsored by Microsoft
WHITE PAPER: Recent big data complexity is taxing IT resources beyond what they were originally designed to handle. Learn how different versions of SQL Server provide advanced security, availability, scalability, and performance capabilities that meet the data needs of modern organizations, and the potential cost impacts of this functionality.
Posted: 28 Apr 2016 | Published: 31 May 2015

Microsoft

Economic Analysis of Microsoft SQL Server: Cost Savings, Business Benefits, and More
sponsored by Microsoft
WHITE PAPER: In this Forrester report, learn how Microsoft SQL Server 2014 and 2012 can help companies reduce management and resource costs, drive incremental revenue from improved performance and reliability of systems, and improve IT and end-user productivity.
Posted: 25 Apr 2016 | Published: 31 Jul 2014

Microsoft

Achieving Mission-Critical Application Performance with Your Database
sponsored by Microsoft
WHITE PAPER: Access this white paper to learn how you can achieve mission-critical application performance, as well as stability, security, availability, and the ability to use data to gain business insights using SQL Server.
Posted: 22 Apr 2016 | Published: 31 Dec 2015

Microsoft

How businesses can win talent war with mobile apps, HR data analytics, and cloud technology
sponsored by ComputerWeekly.com
EGUIDE: Becoming more digital has emerged as a ruling concept among forward-looking organisations in recent years. Now, while having multi-channel engagement with customers is a big aspect of digital, so too is attracting and retaining the employees who can make a reality of digital transformation.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

ComputerWeekly.com

Clark Integrated Technologies Moves Beyond the Glass Ceiling with a Business Process Management Suite
sponsored by ConnectWise
CASE STUDY: In this case study, discover how Clark Integrated Technologies overcame its cumbersome database with a customizable business suite. Explore the benefits Clark experiences, including organized time, contacts, invoicing, and billing; three-fold business growth; and more.
Posted: 18 Apr 2016 | Published: 18 Apr 2016

ConnectWise

Medical Management solutions technical case study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When medical billing services provider, Medical Management, needed to upgrade their legacy Oracle database architecture they turned to this trusted Oracle partner for help. Discover how the organization was able to facilitate a smooth transition for Medical Management to boost database performance quickly and easily.
Posted: 06 Apr 2016 | Published: 06 Apr 2016

Cintra/Oracle

Kwik Fit Tech Case Study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When tasked with upgrading their legacy database systems for a high availability infrastructure, automotive repair organization Kwik-Fit, turned to oracle's number one database partner in the US, for architectural guidance. Download now to learn how your organization could benefit from a similar transition.
Posted: 05 Apr 2016 | Published: 05 Apr 2016

Cintra/Oracle

How Oracle Exadata is Supporting 24-Hour Global Recruitment at Sthree
sponsored by Cintra/Oracle
CASE STUDY: This case study highlights SThree's, a recruitment company, decision to invest in a partner that provided them with ongoing expertise and 24-hour cover for their database management. Read on to discover how this 24/7 service can reduce your costs associated with recruiting and training staff and streamline your database operations.
Posted: 14 Mar 2016 | Published: 14 Mar 2016

Cintra/Oracle

Address the Challenges of Managing Software Assets with a Global Software Recognition Database
sponsored by Snow Software
WHITE PAPER: In this white paper, you'll learn about a subscription-based software recognition service that combines a global database with a team of experts. Uncover ways this effective duo can help you gain visibility and understanding of licensable applications and suites, all within a database that supports more than 250,000 applications.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Snow Software

Surfing the flash flood of data growth
sponsored by ComputerWeekly.com
ANALYST REPORT: The rate of exponential growth in single databases is eclipsed by the overall rate of data growth. Analyst Clive Longbottom explains how you can survive the deluge.
Posted: 09 Mar 2016 | Published: 11 Mar 2016

ComputerWeekly.com

Enterprise DBAs on Flash: Real Stories
sponsored by Pure Storage
WHITE PAPER: The following series of real stories from IT dives into the DBA nightmare and reveals how flash storage helped these several businesses overcome their various challenges.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

The Total Economic Impact of SQL Server
sponsored by Microsoft
WHITE PAPER: Access this TechTarget e-guide and you'll receive tips on the building blocks of simple and effective SQL Server Administration, including inspecting error logs, verifying scheduled jobs, verifying all server instances are up and more.
Posted: 04 Feb 2016 | Published: 31 Jul 2014

Microsoft

6 Patterns of Big Data & Analytics Adoption
sponsored by Oracle Corporation
WHITE PAPER: Access this research report to discover the importance of information architecture in your big data analytics. Learn 6 patterns of big data analytics adoption that prove the importance of information architecture.
Posted: 21 Jan 2016 | Published: 30 Jun 2015

Oracle Corporation

DBA Skills Must Evolve, Morph to Cope With Big Data Technologies
sponsored by Rackspace
EGUIDE: This e-guide will explore top trends in data processing that DBA's should be aware of. Download now to learn what skills DBA's should be learning to keep pace with this changing landscape.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

MongoDB Updates Include Swappable Data Storage Engines
sponsored by Rackspace
EGUIDE: In this expert e-guide, discover recent updates to MongoDB that enable organizations to switch storage engines depending on user needs. Additionally, learn about forthcoming updates to MongoDB that will streamline database design and provide better visibility into NoSQL data structures.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

NoSQL Databases Excel at Spreading Cloud & Web Applications
sponsored by Rackspace
EGUIDE: In this e-guide, learn from experts about the agility and flexibility that NoSQL database software affords, allowing cloud-based Web applications to shine.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

NoSQL Databases Continue to Expand and Co-exist with SQL
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore the challenges that NoSQL databases are rising to meet, and how the latest developments in NoSQL database technology are interweaving with traditional relational databases.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

An Introduction to the Open Source DBMS, Redis
sponsored by Rackspace
EGUIDE: Redis is a lightweight, flexible, key-value store, open source database management system. In this expert e-guide, Craig S. Mullins provides an overview of Redis, this DBMS' key features, and its supported data structures. Additionally, learn areas where Redis excels.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

The Challenges of NoSQL Architecture, According to IT Pros
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore insights from a series of IT leaders and data management consultants about the current readiness of NoSQL technology for enterprise-level tasks, such as business intelligence and big data applications.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

Getting Started with Hadoop on Openstack
sponsored by Rackspace
RESOURCE CENTER: The following resource will provide readers with an example of how to get started with Apache Hadoop in the cloud. Inside, learn how to launch Hadoop cluster with two nodes and growing up to 64 nodes.
Posted: 18 Feb 2016 | Published: 18 Feb 2016

Rackspace

Top 5 Redis use cases
sponsored by Rackspace
WHITE PAPER: Redis is an open-source, BSD-licensed, in-memory data structure store that is used as a database cache and message broker. In this blog post, explore 5 of the most common use cases for Redis, including: session cache, full page cache, queues, and 2 more.
Posted: 18 Feb 2016 | Published: 19 May 2015

Rackspace

The Landscape Of Today's Application Integration Architecture
sponsored by Oracle Corporation
EGUIDE: Increasingly, business processes are demanding that more information be shared across many tasks, and thus, many applications. This e-guide details what is happening now in application integration architecture and how trends in enterprise architecture, hosting and app development are rapidly changing the landscape.
Posted: 17 Feb 2016 | Published: 15 Feb 2016

Oracle Corporation

MongoDB 3.0 WiredTiger Compression and Performance
sponsored by Rackspace
RESOURCE CENTER: The following resource provides readers with an overview of MongoDB's WiredTiger. Read on to learn about configurations, compression capabilities, and performance.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace

Encryption-at-Rest: Keep Inactive Data Protected
sponsored by Rackspace
RESOURCE CENTER: Learn how to protect inactive data with an encryption-at-rest solution.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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