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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Unleash the Power of the Internet of Things
sponsored by IBM
WHITE PAPER: This whitepaper takes a look at a few of the big concerns IT has when it comes to enabling the Internet of things and examines how they can be effectively addressed.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

IBM

Is Your Business Ready for the Internet of Things
sponsored by IBM
WHITE PAPER: This whitepaper discusses how you can bring your business' relational data together with new computing technologies designed for big data, cloud and mobile computing, allowing you to perform database operations and analytics close the data sources.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

IBM

SQL Diagnostic Manager – Download Your Complimentary Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of this 24/7 SQL performance monitoring, alerting and diagnostic tool – and access a free 14 day trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

5 DBA Mistakes That Can Cost You Your Job
sponsored by Idera
WHITE PAPER: This white paper reveals the 5 unforgivable mistakes that could endanger the integrity, recoverability and security of the databases, including SQL Server, DBAs are supposed to protect.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

Idera

SQL Server Statistics 101
sponsored by Idera
WHITE PAPER: The simplistic understanding of statistics is that they are a description of data. But when applied to real-life circumstances - such as the foundation of server performance - the very notion grows in complexity. In this white paper, learn how SQL Server statistics are used, what information they provide and why they're so important.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Idera

Top 5 Server Cluster Setup Mistakes
sponsored by Idera
WHITE PAPER: Uncover the top 5 SQL Server cluster setup mistakes and learn how to avoid them.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Idera

Analytics exploration – today and tomorrow
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Forrester Research: New Database Choices for Enterprise IT
sponsored by NetApp
WHITE PAPER: Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility, predictive analytics, and real-time data management. As a result, the database market is undergoing a massive, multidimensional transformation.
Posted: 22 May 2014 | Published: 07 Jun 2013

NetApp

The Benefits of Flash Storage for Database Workloads
sponsored by NetApp
WHITE PAPER: Flash storage technologies can immediately address the performance and I/O latency problems encountered by many database deployments. Read this white paper to learn how NetApp flash storage solutions can be used to accelerate performance for Oracle database environments.
Posted: 20 May 2014 | Published: 20 May 2014

NetApp

Maintaining Oracle Database Performance in a Perfect Storm
sponsored by Dell Software
WHITE PAPER: The cloud, big data and mobility are three of the most disruptive technologies Oracle DBAs face today. Are you prepared for the perfect storm of increased application complexity and dynamism, as well as explosive growth in database size and data velocity? Download the white paper and discover how Foglight for Oracle helps DBAs weather the storm.
Posted: 14 May 2014 | Published: 14 May 2014

Dell Software

Achieving High Oracle Performance
sponsored by Dell Software
WHITE PAPER: DBAs cannot afford to rely on reactive measures anymore. They need advanced performance management tools that will enable them to catch emerging issues before they can affect end users. Discover how advanced database management can help DBAs protect the system by preventing problems from developing at all. Download the white paper to learn more.
Posted: 07 May 2014 | Published: 19 Aug 2013

Dell Software

A Closer Look at Oracle Backup and Storage Strategies
sponsored by EMC Corporation
EGUIDE: In this e-guide, backup expert W. Curtis Preston, executive editor at TechTarget, discusses FAQs on the differences between Oracle backup strategies and which is right for you: user-managed backups, RMAN or import/export backups.
Posted: 02 Oct 2014 | Published: 02 Oct 2014

EMC Corporation

Finding the Ideal Cloud Database Deployment Option
sponsored by CDW Corporation
EGUIDE: This expert e-guide will help you pick the right deployment method for your database in the cloud.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

CDW Corporation

Computer Weekly – 22 July 2014: Time to get serious about endpoint security
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with billions of devices joining corporate networks every year, our latest buyer's guide looks at endpoint security. IBM and Apple have announced plans to work together on corporate mobility – we analyse what the deal means for IT leaders. And we take an in-depth look at in-memory databases. Read the issue now.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Exposing the Unvarnished Truth About Database Storage
sponsored by Oracle and Intel®
WHITE PAPER: This paper examines storage obstacles that DBAs are dealing with today, and why workarounds that attempt to solve the problem only defer them and don't attack the root cause. View now to learn about Oracle's co-engineered combination of the database, OS, file system, and storage can conquer these database storage problems.
Posted: 11 Jun 2014 | Published: 31 Dec 2013

Oracle and Intel®

Database Storage for Dummies
sponsored by Oracle and Intel®
BOOK: This Database Storage for Dummies edition explores data storage and infrastructure challenges, particularly how Oracle's hardware and software strategy helps yield significant performance, efficiency, and cost benefits.
Posted: 10 Jun 2014 | Published: 10 Jun 2014

Oracle and Intel®

IBM PureFlex Solution for IBM i
sponsored by IBM
WHITE PAPER: Access this white paper today to better understand the importance of having affordable systems that you can rely on to run your business and systems that support the applications you need, protect your data, and help serve your customers. Read on to learn more!
Posted: 05 Jun 2014 | Published: 08 Nov 2013

IBM

How to Tune Oracle Instance Recovery
sponsored by Dell Software
EGUIDE: Access this expert e-guide to learn more about the best practices for tuning Oracle instance recovery.
Posted: 30 May 2014 | Published: 30 May 2014

Dell Software

From Hours to Seconds: QuestPoint Accelerates Time to Business Intelligence with ioMemory
sponsored by Dell, Inc. and Fusion-io
CASE STUDY: This case study highlights how a global marketing and intelligence agency moved mission-critical OLTP and OLAP databases off the SAN and onto an innovative system in the database servers. This eliminated I/O delays in the transactional databases and accelerated reporting times in its data warehouse.
Posted: 29 May 2014 | Published: 31 Dec 2013

Dell, Inc. and Fusion-io

Improve Business Productivity and User Experience: SQL Server 2014 In-Memory Database
sponsored by Dell, Inc. and Fusion-io
WHITE PAPER: This brief paper highlights a leading acceleration system combined with SQL Server in-memory OLTP and how it improves customer experience by boosting system response time and business productivity.
Posted: 28 May 2014 | Published: 28 May 2014

Dell, Inc. and Fusion-io

Simplified Sybase development and database management
sponsored by Dell Software
WHITE PAPER: This resource addresses an intelligent and systematic approach to managing your Sybase environment. Inside, learn about the key advantages to 5 different models.
Posted: 19 May 2014 | Published: 05 Mar 2014

Dell Software

Toad® for SQL Server
sponsored by Dell Software
WHITE PAPER: This brief paper focuses on Toad for SQL Server, a unified solution that allows you to achieve the highest level of code quality, performance and reliability. Inside, 10 features of Toad for SQL Server are presented.
Posted: 16 May 2014 | Published: 04 Oct 2010

Dell Software

The Future of Data Management
sponsored by IBM
WHITE PAPER: This brief white paper welcomes you to the future of data management – pre-integrated server, storage, network and database software and tools selected and tuned specifically for the demands of high-availability, high-throughput transactional processing.
Posted: 06 May 2014 | Published: 31 Jan 2014

IBM
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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