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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Defense-In-Depth: Database Securing
sponsored by Oracle Corporation
WHITE PAPER: Today, a DBA can leave work with terabytes of information easily. In this technical primer, you'll find details on ways to control access for your authorized users. Uncover strategies for data theft, SQL injection, and noncompliance prevention.
Posted: 10 Feb 2016 | Published: 10 Feb 2016

Oracle Corporation

Your Guide to Database Firewall Strategies
sponsored by Oracle Corporation
WHITE PAPER: Uncover comprehensive and flexible database, operating system, and application monitoring strategies. Learn how database firewall tools can act as a first line of defense for your network, help prevent SQL injection, and much more.
Posted: 10 Feb 2016 | Published: 30 Apr 2014

Oracle Corporation

Support Your Innovation Needs with SQL Server
sponsored by Microsoft
WHITE PAPER: Access this white paper now and find out how your company can take advantage of the 'data dividend' through the next wave of innovation on the Microsoft SQL Server platform including improvements in performance, security and compliance, availability, scalability and cloud capabilities.
Posted: 05 Feb 2016 | Published: 05 Feb 2016

Microsoft

Why Database in the Cloud?
sponsored by Oracle Corporation
VIDEO: When it comes to database in the cloud, this video lays the foundation for a solid business case. Uncover useful statistics that will help you determine your needs for Database as a Service (DBaaS).
Posted: 05 Feb 2016 | Premiered: 05 Feb 2016

Oracle Corporation

Data Sheet: SQL Server 2016
sponsored by Microsoft
WHITE PAPER: This datasheet lists details on three categories of enhancement in the latest roll-out of SQL Server. Learn about improved scalability, powerful insights on any device, security upgrades, and much more.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

Microsoft

The Total Economic Impact of SQL Server
sponsored by Microsoft
WHITE PAPER: Access this TechTarget e-guide and you'll receive tips on the building blocks of simple and effective SQL Server Administration, including inspecting error logs, verifying scheduled jobs, verifying all server instances are up and more.
Posted: 04 Feb 2016 | Published: 31 Jul 2014

Microsoft

SQL Server 2014 and the Data Platform
sponsored by Microsoft
WHITE PAPER: This data sheet presents three reasons SQL Server is beneficial to the enterprise, offering details about each one. Discover why building, deploying, and managing solutions that span on-premises and cloud environments just got easier.
Posted: 03 Feb 2016 | Published: 31 Mar 2014

Microsoft

Searching for Better Big Data Business Value? Look to the Cloud
sponsored by Oracle Corporation
VIDEO: In this brief video, you will discover a big data cloud service that utilizes the latest advances in big data processing and unifies these processes with Oracle's Big Data SQL. Tune in to access the benefits of cloud-enabled data management.
Posted: 03 Feb 2016 | Premiered: 03 Feb 2016

Oracle Corporation

Integrating Big Data Systems with Enterprise Data Warehouses
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, you will learn how to both maximize the business benefits of big data and minimize the risk of adopting new technologies with a unified query system. Read on to allow a single query to access data in multiple stores—be they Hadoop, NoSQL or relational databases.
Posted: 03 Feb 2016 | Published: 31 Jan 2015

Oracle Corporation

The Technical Details of SQL Server 2016
sponsored by Microsoft
WHITE PAPER: This technical white paper provides you with all the information you'll need to properly consider the benefits of upgrading to SQL Server 2016. Access now and learn how to implement a private, public or hybrid cloud integration.
Posted: 02 Feb 2016 | Published: 29 May 2015

Microsoft

Discovering Dedicated Cloud Services for Big Data Management
sponsored by Oracle Corporation
VIDEO: In this video, you will discover a comprehensive and dedicated cloud service that delivers high performance and agility for your big data environment. Tune in now to learn how this service gives you one fast SQL query over all your data, whether it's in Hadoop, NoSQL, or Oracle Database.
Posted: 28 Jan 2016 | Premiered: 10 Aug 2015

Oracle Corporation

6 Patterns of Big Data & Analytics Adoption
sponsored by Oracle Corporation
WHITE PAPER: Access this research report to discover the importance of information architecture in your big data analytics. Learn 6 patterns of big data analytics adoption that prove the importance of information architecture.
Posted: 21 Jan 2016 | Published: 30 Jun 2015

Oracle Corporation

Gold Client helps Northrop Grumman create an isolated SAP environment
sponsored by Attunity
CASE STUDY: Northrop Grumman Corporation, a company specializing in defense and technology services, needed to improve how their development team works with data and gain more flexibility with their production environment. Access this case study to learn how they were able to optimize data in their SAP environment – allowing them to save time and resources.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Attunity

Date Lake: Adoption and Maturity Survey Findings Report
sponsored by Attunity
RESEARCH CONTENT: Back by insights from 385 IT practitioners, this report, produced by Radiant Advisors and Unisphere Research, reveals the findings of data lake adoption and use cases.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Attunity

Dealing with Data Dimensions
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamforth explain how to get the most from data analytics by considering data from different angles.
Posted: 08 Jan 2016 | Published: 08 Jan 2016

ComputerWeekly.com

Maximizing the Value of Data in the Cloud
sponsored by Attunity
WHITE PAPER: In this THINKstrategies white paper, learn how to tackle big data challenges, and how a new generation of cloud alternatives can respond to the challenges.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Attunity

Oracle Pushes Its Database Platform Further into the Cloud
sponsored by Oracle Corporation
EGUIDE: In this e-guide, learn about recent updates to Oracle's cloud database platform that enables sending instances to the cloud with the push of a button. Additionally, learn the features one of Oracle's new databases delivers.
Posted: 17 Nov 2015 | Published: 17 Nov 2015

Oracle Corporation

Why the Core Database Matters - landing page
sponsored by IBM
RESOURCE: How can you tell if your database can handle the transactional data necessary to launch effective big data initiatives? Access this brief resource to learn why having the right database infrastructure can mean the difference between success and failure on your next big data project.
Posted: 10 Nov 2015 | Published: 10 Nov 2015

IBM

3 steps to addressing license compliance
sponsored by Matrix42
WHITE PAPER: If your organization is running Oracle databases on a VMware virtualization platform, it faces an unplanned financial black-hole due to under-licensing that could run into seven-figures. In this white paper uncover a 3-step plan to help you mitigate this risk created by a top license and workspace management specialist.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Matrix42

Move It Don't Lose It: Is Your Big Data Collecting Dust?
sponsored by Attunity
WHITE PAPER: This white paper explains some of the biggest issues created by the emergence of big data, and how to combat them. Learn how you can move and replicate large data sets more efficiently so that less of your data goes to waste.
Posted: 22 Sep 2015 | Published: 22 Sep 2015

Attunity

Simplify Database Administration with All-Flash Array
sponsored by EMC
WHITE PAPER: Check out this brief white paper to discover how all-flash arrays can create a scale-out architecture that provides reliable and consistent performance – and alleviates the stresses of your DBAs. By implementing this flash array, your enterprise can simplify your database layout and ensure your data services are performed in-line, all the time.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

EMC

Redefine DBA Productivity With All-Flash Arrays
sponsored by EMC
WHITE PAPER: This brief white paper discusses how all-flash arrays can alleviate the stresses of Oracle DBAs by providing scale-out performance architecture. Access now and discover how this all-flash array can simplify your database layout and enable continuous and efficient operations.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

EMC

Strategies, Solutions, and Advice for Leveraging Big Data and Unlocking Your Competitive Edge
sponsored by Cisco Systems, Inc.
WHITE PAPER: Access this exclusive e-zine to learn the strategies, solutions, and providers that can help you unlock your big data competitive edge – including insight and updates from leading Hadoop vendors, solution bundles that take the guesswork and complexity out of big data deployments, and more.
Posted: 09 Dec 2015 | Published: 09 Dec 2015

Cisco Systems, Inc.

Computer Weekly – 27 October 2015: Blockchain Sparks Change in Banking Industry
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, find out why blockchain, the technology that underpins bitcoin, is making waves in the banking sector. Also learn why EasyJet says digital is increasingly important for airlines, and take a look at the forces driving digital disruption and why some sectors are changing faster than others.
Posted: 23 Oct 2015 | Published: 23 Oct 2015

ComputerWeekly.com

Open Source Integration Software in the Enterprise
sponsored by Red Hat
WHITE PAPER: This white paper describes open source integration software and its benefits, including extensibility, stable releases, high-quality service, and more.
Posted: 25 Sep 2015 | Published: 31 Dec 2013

Red Hat
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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