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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
DatabasesReports
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Analytics exploration – today and tomorrow
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Maintaining Oracle Database Performance in a Perfect Storm
sponsored by Dell Software
WHITE PAPER: The cloud, big data and mobility are three of the most disruptive technologies Oracle DBAs face today. Are you prepared for the perfect storm of increased application complexity and dynamism, as well as explosive growth in database size and data velocity? Download the white paper and discover how Foglight for Oracle helps DBAs weather the storm.
Posted: 14 May 2014 | Published: 14 May 2014

Dell Software

Achieving High Oracle Performance
sponsored by Dell Software
WHITE PAPER: DBAs cannot afford to rely on reactive measures anymore. They need advanced performance management tools that will enable them to catch emerging issues before they can affect end users. Discover how advanced database management can help DBAs protect the system by preventing problems from developing at all. Download the white paper to learn more.
Posted: 07 May 2014 | Published: 19 Aug 2013

Dell Software

The Future of Data Management
sponsored by IBM
WHITE PAPER: This brief white paper welcomes you to the future of data management – pre-integrated server, storage, network and database software and tools selected and tuned specifically for the demands of high-availability, high-throughput transactional processing.
Posted: 06 May 2014 | Published: 31 Jan 2014

IBM

Comparing IBM Informix and Oracle Database for High Availability and Data Replication, an ITG Management Report
sponsored by IBM
WHITE PAPER: In this report, get an in-depth comparison between Oracle Databases and Real Application Clusters (RAC) and IBM Informix with regards to high availability and data replication.
Posted: 02 May 2014 | Published: 31 Jan 2014

IBM

Structured Approach to Migrating Oracle Apps from a Physical to Virtual Environment
sponsored by VCE
WHITE PAPER: This paper presents a structured approach to migrating Oracle apps from a physical to a virtual environment. Inside, discover why this approach meets many of the challenges presented by the virtualization of Oracle databases and applications, and learn how you can get started.
Posted: 24 Apr 2014 | Published: 31 Dec 2013

VCE

Redbook: Faster DB2 Performance with IBM FlashSystem
sponsored by IBM
RESOURCE: I/O performance is critical to DB2 operations. How about a system that provides low latency of approximately 25 microseconds write time and 110 microseconds read time? Explore this resource to discover how this system will immediately increase I/O performance, while reducing costs for power, cooling and administration.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

IBM

VCE Lifecycle Assurance: Doing the Hard Work So You Don't Have To
sponsored by VCE
WHITE PAPER: In this paper, learn how the value a customer derives over the entire lifecycle of his or her systems enables IT to offload the massive expense and risk associated with endless patch management and regression testing to VCE, allowing IT to remain focused on strategic initiatives.
Posted: 21 Apr 2014 | Published: 31 Jul 2013

VCE

IBM FlashSystem Database Mirroring Best Practices
sponsored by IBM
WHITE PAPER: This technical paper explores the best practices of database mirroring, which allows for a failover or recovery strategy as an economical approach to availability.
Posted: 18 Apr 2014 | Published: 30 Apr 2013

IBM

Vblock Specialized Systems for High Performance Databases
sponsored by VCE
WHITE PAPER: Designing a database system that's capable of achieving high levels of performance is a difficult task for any organization. In this ESG Lab review, learn how the configuration and delivery process of database systems can be made quicker and easier.
Posted: 18 Apr 2014 | Published: 31 Dec 2013

VCE

Considerations for Maximising Analytic Performance
sponsored by IBM
WHITE PAPER: If you're looking to invest in a business analytics platform, access this comprehensive white paper from Bloor Research comparing the performance of four top analytics tools (combined with underlying database management systems).
Posted: 07 Apr 2014 | Published: 30 Sep 2013

IBM

Oracle's one-size-fits-all big data management strategy doesn't fit
sponsored by TechTarget
RESOURCE: The potential for big data is evolving, and data scientists now have a sea of options to choose from when it comes to strategy. Complete this brief survey to access SearchOracle.com's guide to selecting the right software for your organization.
Posted: 19 Mar 2014 | Published: 19 Mar 2014

TechTarget

Taming the beast: Data protection in 2014 & beyond
sponsored by TechTarget
RESOURCE: In this epic time of data breaches, are you doing enough to ensure protection? By contributing to this brief, 5 minute survey, you'll gain immediate access to an expert resource on top data protection tips that will help you answer that question and establish an effective security strategy for the future.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

TechTarget

Big Data in Motion
sponsored by IBM
EBOOK: When large information sets are in transit, bottlenecks inevitably occur. CIOs must overcome these obstacles in order to extract real value from their data. In this SearchCIO handbook, we confront the obstacles posed by big data in motion.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

IBM

How to Tune Oracle Instance Recovery
sponsored by Dell Software
EGUIDE: Access this expert e-guide to learn more about the best practices for tuning Oracle instance recovery.
Posted: 30 May 2014 | Published: 30 May 2014

Dell Software

From Hours to Seconds: QuestPoint Accelerates Time to Business Intelligence with ioMemory
sponsored by Dell, Inc. and Fusion-io
CASE STUDY: This case study highlights how a global marketing and intelligence agency moved mission-critical OLTP and OLAP databases off the SAN and onto an innovative system in the database servers. This eliminated I/O delays in the transactional databases and accelerated reporting times in its data warehouse.
Posted: 29 May 2014 | Published: 31 Dec 2013

Dell, Inc. and Fusion-io

Improve Business Productivity and User Experience: SQL Server 2014 In-Memory Database
sponsored by Dell, Inc. and Fusion-io
WHITE PAPER: This brief paper highlights a leading acceleration system combined with SQL Server in-memory OLTP and how it improves customer experience by boosting system response time and business productivity.
Posted: 28 May 2014 | Published: 28 May 2014

Dell, Inc. and Fusion-io

Simplified Sybase development and database management
sponsored by Dell Software
WHITE PAPER: This resource addresses an intelligent and systematic approach to managing your Sybase environment. Inside, learn about the key advantages to 5 different models.
Posted: 19 May 2014 | Published: 05 Mar 2014

Dell Software

Toad® for SQL Server
sponsored by Dell Software
WHITE PAPER: This brief paper focuses on Toad for SQL Server, a unified solution that allows you to achieve the highest level of code quality, performance and reliability. Inside, 10 features of Toad for SQL Server are presented.
Posted: 16 May 2014 | Published: 04 Oct 2010

Dell Software

ITG: Cost/Benefit Case for IBM DB2 10.5 for High Performance Analytics and Transaction Processing: Compared to Oracle Platforms
sponsored by IBM
WHITE PAPER: This report examines how IBM and Oracle have implemented new technologies in their mainstream databases, introduced database appliances, and moved toward cloud solution delivery – focusing on high-performance analytics and transaction processing.
Posted: 05 May 2014 | Published: 31 Mar 2014

IBM

SAP Takes on Oracle in Database War
sponsored by Cisco and SAP
EGUIDE: In order to separate their products from Oracle's relational database, SAP claims integration with Sybase will deliver database capabilities as well as the ability to analyze data in real time. Access this expert e-guide to learn more about the steps SAP has been taking to differentiate their offerings from Oracle.
Posted: 01 May 2014 | Published: 01 May 2014

Cisco and SAP

Modernize your database management system for big data
sponsored by IBM
WHITE PAPER: At the heart of any successful big data initiative is a database management system (DBMS) that utilizes advanced technologies to deliver high performance, versatility, and scalability without breaking the bank.
Posted: 09 Apr 2014 | Published: 08 Apr 2014

IBM

7 must-have capabilities of big data DBMS
sponsored by IBM
WHITE PAPER: Companies are rushing to invest in big data analytics tools, but many forget about the underlying infrastructure that supports their big data efforts. In this informative white paper, learn why the right database management system (DBMS) could be the key to a successful big data analytics project.
Posted: 07 Apr 2014 | Published: 28 Feb 2014

IBM

Optimizing ETL: The Key to Accelerating Data‐Driven Business Decisions
sponsored by Syncsort
WHITE PAPER: Whether you’re analyzing information from a data warehouse, reviewing click-stream data to find the latest trends, or running a query on current sales figures, the elapsed time to perform these processes means lost revenue. This article explains the steps you can take when processing your data to reduce elapsed time.
Posted: 26 Mar 2014 | Published: 12 Oct 2009

Syncsort

ITIC 2013 – 2014 Database Reliability and Deployment Trends Survey
sponsored by IBM
ANALYST REPORT: High reliability and system availability are absolutely crucial for database and the underlying server hardware. See where your company fits in among market leaders that have analyzed their database environments in the ITIC 2013-2014 Database Reliability and Deployment Trends Survey.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

IBM
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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