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Database Marketing

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DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that  … 
Definition continues below.
Database MarketingReports
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From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
sponsored by Connotate
WHITE PAPER: Savvy organizations are turning their attention to the Web, and extracting data and transforming the useful content on websites into valuable business assets. This white outlines 10 proven business benefits that companies have realized by automating this process.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

SearchBusinessAnalytics.com eGuide: Predictive Analytics: The next big thing in BI?
sponsored by IBM
EGUIDE: In this e-guide you'll learn about predictive analytics technology and why it's getting increased attention from prospective users.
Posted: 27 Sep 2011 | Published: 27 Sep 2011

IBM

Magic Quadrant for Data Warehouse Database Management Systems
sponsored by Teradata
WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase.  With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts.  Because of this, it's important to know how to tell which system is right for you.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Teradata

DataFlux Delivers Improved Data Quality, Address Verification for the Miami Herald Media Company
sponsored by DataFlux Corporation
CASE STUDY: The Miami Herald Media Company used the DataFlux data quality and data integration platform to improve and enhance the data that drives its Database Marketing division.
Posted: 28 Feb 2011 | Published: 28 Feb 2011

DataFlux Corporation

Cornerstone Group Sees Six-Fold Reduction in Backup Time and Administration
sponsored by Quantum Corporation
CASE STUDY: The company’s previous tape system wasn’t meeting Cornerstone’s needs, particularly with 50 percent annual data growth. Cornerstone selected the Quantum Scalar i500 intelligent tape library platform due to its modularity, speed and the ability to move to LTO-4 tapes.
Posted: 08 Oct 2009 | Published: 08 Oct 2009

Quantum Corporation

The MATH, MYTH, & MAGIC: An Introduction to Identity Data Search-and-Match
sponsored by Informatica
BOOK: This book is of value to both the person who is tackling a "name search" and "name matching" problem for the first time, as well as to the experienced specialist in "identification and search" systems.
Posted: 08 Dec 2008 | Published: 08 Dec 2008

Informatica

Automating Closed-Loop Marketing
sponsored by Neolane Inc.
WHITE PAPER: Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.
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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that the data is processed and used in new and more sophisticated ways. Among otherthings, marketers use the data to learn more about customers, select target markets for specificcampaigns (through customer segmentation),compare customers' value to the company, and provide more specialized offerings for customers.

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