Database Marketing White Papers, Software Downloads, Definition and Webcasts

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May 22, 2013

Business of Information Technology > Business Processes > Marketing > Direct Marketing >
Database Marketing
DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that … Definition continues below.
Database Marketing Reports
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Oracle Solaris 20th Anniversary sponsored by Oracle Corporation UK Ltd WEBCAST: Watch this video to find out more about how technology has changed over the years. Take a look back at the past, and see if you can guess the next innovation that will change the way we look at the IT landscape. Learn more about how Oracle Solaris has evloved and find out the right environment for your business. Posted: 11 Jan 2013 \| Premiered: Jan 11, 2013 TOPICS: Database Management \| Database Management Software \| Database Marketing

SearchBusinessAnalytics.com eGuide: Predictive Analytics: The next big thing in BI? sponsored by IBM EGUIDE: In this e-guide you'll learn about predictive analytics technology and why it's getting increased attention from prospective users. Posted: 27 Sep 2011 \| Published: 27 Sep 2011 TOPICS: Business Intelligence \| Data Analytics \| Data Management \| Data Mining \| Database Marketing \| Predictive Analytics \| Text Analytics

Magic Quadrant for Data Warehouse Database Management Systems sponsored by Teradata WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase. With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts. Because of this, it's important to know how to tell which system is right for you. Posted: 25 Apr 2011 \| Published: 25 Apr 2011 TOPICS: Database Management \| Database Management Software \| Database Marketing \| Databases

DataFlux Delivers Improved Data Quality, Address Verification for the Miami Herald Media Company sponsored by DataFlux Corporation CASE STUDY: The Miami Herald Media Company used the DataFlux data quality and data integration platform to improve and enhance the data that drives its Database Marketing division. Posted: 28 Feb 2011 \| Published: 28 Feb 2011 TOPICS: Customer Data Integration \| Customer Data Management \| Data Integration \| Data Management \| Data Management Software \| Data Quality \| Database Marketing \| Enterprise Applications Software \| Enterprise Information Management (EIM) \| SaaS ERP

Cornerstone Group Sees Six-Fold Reduction in Backup Time and Administration sponsored by Quantum Corporation CASE STUDY: The company’s previous tape system wasn’t meeting Cornerstone’s needs, particularly with 50 percent annual data growth. Cornerstone selected the Quantum Scalar i500 intelligent tape library platform due to its modularity, speed and the ability to move to LTO-4 tapes. Posted: 08 Oct 2009 \| Published: 08 Oct 2009 TOPICS: Backups \| Data Integration \| Database Management \| Database Marketing \| Tape Backups \| Tape Drive Controllers \| Tape Drives \| Tape Heads \| Tape Libraries \| Virtual Tape Libraries

The MATH, MYTH, & MAGIC: An Introduction to Identity Data Search-and-Match sponsored by Informatica BOOK: This book is of value to both the person who is tackling a "name search" and "name matching" problem for the first time, as well as to the experienced specialist in "identification and search" systems. Posted: 08 Dec 2008 \| Published: 08 Dec 2008 TOPICS: Data Integration \| Data Management \| Data Mining \| Data Security \| Database Management \| Database Marketing \| Databases \| Electronic Components \| Globalization \| Identity Management

Automating Closed-Loop Marketing sponsored by Neolane Inc. WHITE PAPER: Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. Posted: 14 Oct 2008 \| Published: 14 Oct 2008 TOPICS: Best Practices \| Business Process Management \| CRM \| Database Marketing \| ERP \| Risk Management

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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that the data is processed and used in new and more sophisticated ways. Among otherthings, marketers use the data to learn more about customers, select target markets for specificcampaigns (through customer segmentation),compare customers' value to the company, and provide more specialized offerings for customers.

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