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Database Marketing

-- 1 Vendor Report | 1 Product

DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and  … 
Definition continues below.
Recent Vendor Reports on Database Marketing
ZoomInfo Case Study: Widen Relies on ZoomInfo's Data to Reach Decision Makers and Explore New Target Markets
sponsored by ZoomInfo
CASE STUDY: In this case study you will learn how ZoomInfo has made it easier and more cost effective for Widen, a SaaS provider of digital asset management solutions, to find key contacts and build lists of prospects and merge them with Widen's prospect database. Read this case study to learn just how Widen benefitted from Zoominfo and how it can benefit you.
Posted: 19 May 2009 | Published: 19 May 2009
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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company, and provide more specialized offerings for customers.
Database Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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