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| Nov 21, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
Direct Marketing >
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DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and
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Definition continues below.
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Database Marketing Reports
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2 Matches
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Cornerstone Group Sees Six-Fold Reduction in Backup Time and Administration
sponsored by Quantum Corporation
CASE STUDY:
The company’s previous tape system wasn’t meeting Cornerstone’s needs, particularly with 50 percent annual data growth. Cornerstone selected the Quantum Scalar i500 intelligent tape library platform due to its modularity, speed and the ability to move to LTO-4 tapes.
Posted: 08 Oct 2009 | Published: 08 Oct 2009
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Total Economic Impact Of SQL Server 2008 Upgrade
sponsored by Microsoft
WHITE PAPER:
In August 2008, Microsoft Corporation commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises might realize by upgrading from SQL Server 2000 or 2005 to SQL Server 2008. Read the results here.
Posted: 18 Sep 2009 | Published: 18 Sep 2009
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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company, and provide more specialized offerings for customers. |
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