IT Marketing

WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.

Posted: 30 Nov 2020 | Premiered: Nov 30, 2020

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 29 May 2020 | Published: 29 May 2020

EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.

Posted: 10 Apr 2019 | Published: 10 Apr 2019

EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.

Posted: 15 Mar 2019 | Published: 15 Mar 2019

EBOOK: Amid remote work and stay-at-home orders, webinars have become an important part of the new marketing mix. Explore this in-depth guide to learn how you can develop a successful webinar strategy.

Posted: 04 Nov 2020 | Published: 04 Nov 2020

WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.

Posted: 27 Sep 2019 | Published: 27 Sep 2019

ANALYST REPORT: Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.

Posted: 08 Dec 2020 | Published: 08 Dec 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 15 May 2020 | Published: 15 May 2020

WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

Posted: 16 Apr 2014 | Published: 16 Apr 2014

WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

Posted: 14 Apr 2014 | Published: 14 Apr 2014