IT Marketing

EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.

Posted: 10 Apr 2019 | Published: 10 Apr 2019

WHITE PAPER: The sales and marketing operations of MSPs can be extraordinarily complex, even by the standards of an industry already known for its complexity. Dive inside this article to uncover sales process best practices for MSPs, designed to augment and increase the scalability of crucial marketing and sales processes.

Posted: 29 Jan 2021 | Published: 29 Jan 2021

RESOURCE: While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.

Posted: 22 Apr 2020 | Published: 17 Jul 2020

WHITE PAPER: The COVID-19 pandemic has pushed customer experience to the forefront, as companies search for new ways to connect and build trust with entirely new standards.Salesforce's 6th Edition State of Marketing Report further examines this trend, and offers tips and tools that can help you improve CX strategy. Download the report here.

Posted: 02 Feb 2021 | Published: 02 Feb 2021

RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

Posted: 17 Sep 2019 | Published: 05 Feb 2019

WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.

Posted: 30 Nov 2020 | Premiered: Nov 30, 2020

RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.

Posted: 22 Jan 2015 | Published: 22 Jan 2015

EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.

Posted: 22 Dec 2016 | Published: 22 Dec 2016

EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference.

Posted: 26 Jul 2017 | Published: 20 Jul 2017

EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.

Posted: 19 Apr 2016 | Published: 15 Apr 2016