Marketing analytics, big data and ethics
sponsored by ComputerWeekly.com
EGUIDE:
In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
Posted: 03 Apr 2018 | Published: 03 Apr 2018
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Averting the Fear Factor: How to Impress Customers with Data-Led Personalization
sponsored by Data Republic
EBOOK:
This e-book explains how you can use data to personalize marketing practices without making customers nervous or agitated about their individual privacy. It also outlines the vital role that businesses play in building trust. Continue reading to learn more.
Posted: 01 Oct 2018 | Published: 01 Oct 2018
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Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER:
Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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High-Growth Demand Acceleration
sponsored by TechTarget
CASE STUDY:
Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018
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Consumer Packaged Goods Retailer Unifies Omnichannel Data with Self-Service Integration
sponsored by SnapLogic UK Ltd
CASE STUDY:
Find out how a Consumer Packaged Goods Retailer deployed a self-service data integration platform so that marketers could get the most up-to-date omnichannel customer data to drive their decision-making.
Posted: 13 Mar 2018 | Published: 13 Mar 2018
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Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017
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The Essential Guide to Facebook and Instagram Advertising
sponsored by ChannelAdvisor
WHITE PAPER:
Find out Facebook and Instagram can allow you to connect with customers I ways that aren't possible on other channels, and shrink the path to purchase from weeks or months to days or hours.
Posted: 05 Oct 2018 | Published: 05 Oct 2018
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5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
RESOURCE:
In this resource, explore 5 ways that you can bridge the gaps between sales and marketing, and work to ensure that your business is on a path that best serves customers while boosting the bottom line.
Posted: 01 Mar 2018 | Published: 01 Mar 2018
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The Two Tribes of Marketing: GDPR has Created a Cultural Split in Marketing - Only one side can win...
sponsored by Marketo
ANALYST REPORT:
55% of businesses are marketing first, using GDPR compliance as an opportunity to improve customer engagement. In this report, take an in-depth look at the legal-first and marketing-first culture split and the importance of customer sentiment to how businesses use data.
Posted: 15 Aug 2018 | Published: 15 Aug 2018
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Digital Transformation Strategy: Planning Around Tech Disruptors
sponsored by Capgemini
EGUIDE:
Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it.
Posted: 22 Feb 2017 | Published: 20 Feb 2017
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