IT Marketing Reports

Evolving Persona Thinking to Win More Business
sponsored by TechTarget
WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
Posted: 08 Feb 2021 | Premiered: Sep 30, 2020

TechTarget

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 08 Feb 2021 | Published: 18 Apr 2019

TechTarget

The Quest for Stronger Engagement
sponsored by TechTarget
WEBCAST: This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
Posted: 15 Mar 2021 | Premiered: Feb 23, 2021

TOPICS:  Marketing
TechTarget

Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
TechTarget

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Context-Aware Tech Senses, Responds to Customer Needs
sponsored by TechTarget Content Management
EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
Posted: 19 Apr 2016 | Published: 15 Apr 2016

TechTarget Content Management

Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW: This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014

IBM