IT Marketing

RESOURCE: For organizations looking to transform CX, knowing precisely which digital CX technologies to consider – along with setting a reasonable budget – can be a time-consuming and overwhelming task. That's why experts at SearchCustomerExperience put together a guide on Why CX Should Drive Your Digital Transformation. Grab your copy after a brief survey.

Posted: 05 Sep 2019 | Published: 03 Dec 2019

RESOURCE: In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.

Posted: 26 Nov 2018 | Published: 31 Aug 2017

WHITE PAPER: Read this e-book for an explanation of why platform companies are succeeding right now—and how pipeline companies can deploy platform tools to not only compete, but thrive in the long-term.

Posted: 01 Nov 2019 | Published: 01 Nov 2019

CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.

Posted: 24 Sep 2019 | Published: 24 Sep 2019

EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

Posted: 01 Jul 2019 | Published: 31 Dec 2018

WHITE PAPER: Far too many channel incentive programs fail—however, with some creative thinking and intelligent goal awareness, you can help ensure that your channel incentive program is a success. Read this white paper for 8 key tactics to create an effective channel incentive program.

Posted: 14 Oct 2019 | Published: 14 Oct 2019

WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

Posted: 13 Jun 2019 | Published: 13 Jun 2019

RESOURCE: Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.

Posted: 21 Nov 2018 | Published: 21 Nov 2018

EGUIDE: Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.

Posted: 16 Oct 2017 | Published: 16 Oct 2017

WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

Posted: 29 Mar 2017 | Premiered: Mar 29, 2017