IT Marketing

RESOURCE: In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.

Posted: 26 Nov 2018 | Published: 31 Aug 2017

EGUIDE: Product managers are key to growth, but what makes a successful product manager? In this guide, explore the key traits of a growth-driven product manager, and explore how to build growth into your products, business, and career. To learn more, download this guide.

Posted: 22 Feb 2019 | Published: 31 Dec 2018

EBOOK: How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.

Posted: 27 Nov 2018 | Published: 27 Nov 2018

BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.

Posted: 15 Aug 2014 | Published: 15 Aug 2014

RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.

Posted: 30 Nov 2018 | Published: 30 Nov 2018

EBOOK: View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.

Posted: 07 Nov 2018 | Published: 07 Nov 2018

VIDEO: Learn why Teachers Mutual Bank chose to partner with Dell EMC as their business has been affected by the rise of digital in the marketing and productivity space.

Posted: 12 Apr 2018 | Premiered: 31 Oct 2017

WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

Posted: 20 May 2014 | Published: 30 Apr 2014

WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.

Posted: 16 Feb 2015 | Published: 16 Feb 2015

ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.

Posted: 09 Feb 2015 | Published: 09 Feb 2015