EGUIDE:
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
EBOOK:
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
ANALYST BRIEF:
In this Forrester brief, learn about the SiriusDecisions B2B Buyer Signals Framework and how it helps organizations identify the required signals and signal sensors for executing successful marketing programs and tactics.
EBOOK:
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
EBOOK:
With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
EZINE:
In this week's Computer Weekly, a year after the EU's General Data Protection Regulation (GDPR) came into force, we assess its progress. Fears of technology are holding back digital healthcare – we look at the tech that's bringing back a human touch. And we examine Microsoft's desktop management tools for Windows 10. Read the issue now.
EGUIDE:
With population health management tools, one size does not fit all. That's why it's important to include a mix of technologies, including HIEs, CRM, and data analytics. In this e-guide, Jitendra Barmecha, senior vice president and CIO at St. Barnabas Health System, explains how his organization benefits from this technology mix.
EGUIDE:
In this expert e-guide, learn about what you need to consider when making contact center purchasing decisions, 5 contact center automation tools to know, and the top 5 benefits of speech analytics.
EGUIDE:
Explore the growing acceptance of virtual agents and find out how Vivino, the world's most downloaded wine app, configured their contact center and improved customer experiences for millions of global smartphone users speaking different languages.
