CRM enters maturity as customer experience custodian
sponsored by ComputerWeekly.com
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
Posted: 21 Dec 2020 | Published: 21 Dec 2020
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Digital Experience And Transformation – Perspectives And Resources For 2021
sponsored by Sitecore
WHITE PAPER:
While challenging in numerous ways, 2020 also provided learning opportunities. In preparation for another potentially transformative year, Sitecore asked some of their trusted partners for their perspectives. Download this new guide to explore their insight.
Posted: 09 Apr 2021 | Published: 09 Apr 2021
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How to Get Started with Sentiment Analysis and Improve Your CX
sponsored by TIBCO
EBOOK:
To extract meaning and value from unstructured data, organizations can use sentiment analysis to parse semantics and raw text and better understand customer emotions and desires. Read this eBook to learn how to get started with sentiment analysis and improve CX.
Posted: 28 Aug 2020 | Published: 28 Aug 2020
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Chapter 1: Get A Single View Of The Customer Through Data
sponsored by Salesforce
RESOURCE:
All organizations strive to be customer-centric, but what’s the best way to achieve that? The answer lies in using a single source of truth (SSOT). Read this blog post to see how using an SSOT can help you achieve a unified view of your customers.
Posted: 25 Feb 2021 | Published: 25 Feb 2021
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BFSI in the age of the connected customer An industry snapshot by Genesys
sponsored by Genesys
EBOOK:
In this eBook, explore some of the biggest customer service trends in BFSI today, how you can act and respond effectively to them, and where we expect 2021 will take us next.
Posted: 12 Mar 2021 | Published: 12 Mar 2021
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Content Strategy and Operations: Planning Assumptions 2021
sponsored by TechTarget
ANALYST BRIEF:
To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.
Posted: 03 Mar 2021 | Published: 03 Mar 2021
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A Blueprint for Enhanced Citizen Experiences
sponsored by Adobe
ANALYST REPORT:
In this report, Adobe closely examines how government can move from a one-size-fits-all approach to serving populations digitally and delivering the right information at the right time to individual citizens in 2021 and beyond. Read on to view these critical takeaways.
Posted: 25 Feb 2021 | Published: 31 Dec 2020
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Boost Customer Experience With The Power Of Crm.
sponsored by CloudCall Ltd
RESOURCE:
CRM systems enable organizations to develop a complete, 360-degree view of their customers. Explore the benefits of using a CRM solution in this infographic.
Posted: 04 Nov 2020 | Published: 04 Nov 2020
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AI And Customer Experience Keeping It “Intelligent” Without The “Artificial”
sponsored by ServiceNow
WHITE PAPER:
Explore this ServiceNow white paper to learn how AI-assisted customer service is delivering real, tangible benefits, ranging from 40% reduced average handle time to employee cost reductions of up to $5 million.
Posted: 08 Apr 2021 | Published: 08 Apr 2021
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Disconnected Customer Experience
sponsored by Reltio
RESOURCE:
Only 13% of customers feel like their digital and physical experiences are aligned. It’s something most organizations struggle with, so what can be done to unify the two? Grab a copy of this infographic to get tips on connecting your data and achieving a 360-degree view of your customers.
Posted: 21 Dec 2020 | Published: 21 Dec 2020
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