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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
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This white paper provides insight into the six key areas essential for becoming a value-driven organization. Discover how to gain the visibility and control essential to meet and exceed customer needs.
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With customer demands rising and prices falling, service excellence alone is no longer enough to ensure future growth and profitability. Read this white paper to explore strategies, practices, and tools that can help your business achieve p...
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Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
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Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.
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This IBM study focused on two groups teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
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Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.
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With the explosion of data, storage environments are becoming more complex. Poorly designed storage infrastructures are putting companies at risk. Download this study to learn how storage managers built stronger storage management teams and environments.