Trends White Papers

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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

Moving From Leads to Buying Groups in One Easy Step
sponsored by TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 08 Feb 2021 | Published: 06 May 2020

TechTarget

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Becoming Value-driven: Focusing on What Matters Most
sponsored by IBM
WHITE PAPER: This white paper provides insight into the six key areas essential for becoming a value-driven organization. Discover how to gain the visibility and control essential to meet and exceed customer needs.
Posted: 20 Aug 2008 | Published: 20 Aug 2008

IBM

Strategies for Profitable Growth: Sap for Professional Services
sponsored by SAP America, Inc.
WHITE PAPER: With customer demands rising and prices falling, service excellence alone is no longer enough to ensure future growth and profitability. Read this white paper to explore strategies, practices, and tools that can help your business achieve p...
Posted: 24 Mar 2008 | Published: 01 Apr 2005

SAP America, Inc.

5 Best Practices for Telling Great Stories with Data
sponsored by Tableau Software
WHITE PAPER: Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
Posted: 20 Feb 2008 | Published: 01 Feb 2008

Tableau Software

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007

IBM

IDC Vendor Spotlight: Leveraging Next-Generation Service Delivery In The Cloud
sponsored by CSC
WHITE PAPER: Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.
Posted: 12 Jan 2012 | Published: 12 Jan 2012

CSC

Managing Storage: Trends, Challenges, and Options
sponsored by EMC Corporation
WHITE PAPER: With the explosion of data, storage environments are becoming more complex. Poorly designed storage infrastructures are putting companies at risk. Download this study to learn how storage managers built stronger storage management teams and environments.
Posted: 31 Jul 2006 | Published: 01 Jul 2006

EMC Corporation