Trends White Papers

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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 08 Feb 2021 | Published: 20 Jan 2020

TechTarget

Strategies for Profitable Growth: Sap for Professional Services
sponsored by SAP America, Inc.
WHITE PAPER: With customer demands rising and prices falling, service excellence alone is no longer enough to ensure future growth and profitability. Read this white paper to explore strategies, practices, and tools that can help your business achieve p...
Posted: 24 Mar 2008 | Published: 01 Apr 2005

SAP America, Inc.

Competing on Analytics
sponsored by SAS
WHITE PAPER: Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.
Posted: 18 Feb 2008 | Published: 01 Jun 2007

SAS

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

Making Web 2.0 Work for Your Enterprise: Internal Deployments
sponsored by Oracle Corporation
WHITE PAPER: Making knowledge more visible increases innovation and shortens turnaround times. Increased collaboration accelerates productivity. With Web 2.0, your company transforms into a more-socially connected organization that reacts faster and more effectively to the market.
Posted: 03 Apr 2009 | Published: 01 Aug 2008

Oracle Corporation

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Becoming Value-driven: Focusing on What Matters Most
sponsored by IBM
WHITE PAPER: This white paper provides insight into the six key areas essential for becoming a value-driven organization. Discover how to gain the visibility and control essential to meet and exceed customer needs.
Posted: 20 Aug 2008 | Published: 20 Aug 2008

IBM

HP AllianceOne Partner Program
sponsored by Hewlett-Packard
WHITE PAPER: In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.
Posted: 14 Aug 2013 | Published: 30 Apr 2013

Hewlett-Packard

Sybase® Market Liquidity Analysis
sponsored by Sybase, an SAP company
WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
Posted: 25 May 2011 | Published: 25 May 2011

Sybase, an SAP company