Trends Reports

Today’s Market Realities Require New Demand Gen Strategies
sponsored by TechTarget
EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
Posted: 08 Feb 2021 | Published: 03 Nov 2020

TechTarget

Part 7: Lead Scoring and Action Triggers
sponsored by TechTarget
EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 08 Feb 2021 | Published: 10 Jan 2020

TechTarget

Presentation Transcript: Introduction to Complex Event Processing (CEP) in Capital Markets
sponsored by Sybase, an SAP company
PRESENTATION TRANSCRIPT: CEP is an emerging paradigm of computing based on an Event Driven Architecture (EDA) that offers the ability to analyze extremely large amounts of event (and other) data from disparate sources with very low latency and high throughput. There are numerous business benefits to CEP. Check out this presentation transcript to learn more.
Posted: 18 Feb 2011 | Published: 18 Feb 2011

Sybase, an SAP company

IDC Vendor Spotlight: Leveraging Next-Generation Service Delivery In The Cloud
sponsored by CSC
WHITE PAPER: Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.
Posted: 12 Jan 2012 | Published: 12 Jan 2012

CSC

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
sponsored by SAS
WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

SAS

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

Cloud-based CRM's Market and Capabilities
sponsored by Oracle Corporation UK Ltd
EGUIDE: Customer relationship management (CRM) is one of the most important technologies to invest in during your digital transformation. Read on to learn about the nature of the cloud-based CRM market, how CRM helps knowledge management, and more.
Posted: 11 Nov 2016 | Published: 09 Nov 2016

Oracle Corporation UK Ltd

Competing on Analytics
sponsored by SAS
WHITE PAPER: Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.
Posted: 18 Feb 2008 | Published: 01 Jun 2007

SAS

Tableau Ensures Intelligent Capital Allocation for Wireless Telecom Infrastructure
sponsored by Tableau Software
CASE STUDY: Learn how you can visually query and interpret information in databases and transform raw data into informed business decisions with interactive visualizations.
Posted: 20 Feb 2008 | Published: 01 Jan 2007

Tableau Software

How Cloud Providers Bridge the Gap Between IT and the rest of the Enterprise
sponsored by VMWare and CenturyLink
EGUIDE: While 95% of C-level executives have a 5-year cloud strategy, only 38% have integrated their business and cloud computing strategies. Access this e-guide to get advice from four expert cloud service providers, as well as three considerations to improve your cloud orchestration toolbox.
Posted: 14 Feb 2017 | Published: 10 Feb 2017

VMWare and CenturyLink