Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER:
This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011
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AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER:
This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011
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Magic Quadrant for Static Application Security Testing
sponsored by Veracode, Inc.
WHITE PAPER:
In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
Posted: 17 Feb 2011 | Published: 17 Feb 2011
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER:
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007
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Location Intelligence: The New Geography of Business
sponsored by Pitney Bowes Business Insight
WHITE PAPER:
This white paper explores the benefits associated with location intelligence for analyzing and deploying location-based information.
Posted: 17 Mar 2008 | Published: 01 Jan 2006
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Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER:
Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.
Posted: 14 Feb 2012 | Published: 14 Feb 2012
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Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
WHITE PAPER:
This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008
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A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER:
Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010
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Magic Quadrant for Data Warehouse Database Management Systems (Gartner)
sponsored by Teradata
WHITE PAPER:
The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.
Posted: 11 Apr 2011 | Published: 11 Apr 2011
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Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER:
IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010
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