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Online Research White Papers (View All Report Types)
 
Analyst Insight: IoT Analytics in Practice
sponsored by SAS
WHITE PAPER: Research analysts conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. Access now to uncover key themes and lessons learned from your peers.
Posted: 05 Apr 2016 | Published: 30 Sep 2015

SAS

Analysts Assess 20 Enterprise Content Management Vendors
sponsored by EMC
WHITE PAPER: By 2018, more than 20% of enterprise content management solution sales will address multi-organization content. Access this evaluation to discover 20 vendors' abilities to meet these demands, while you build your business case to both business and IT leaders.
Posted: 04 Apr 2016 | Published: 21 Oct 2015

EMC

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007

SAP AG

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

Pitney Bowes Business Insight

Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008

Hewlett Packard Enterprise

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

The New Language of Business: SOA and Web 2.0. Download a complimentary chapter
sponsored by IBM
WHITE PAPER: Sandy Carter, Vice President of SOA and WebSphere Strategy, IBM Corporation, takes readers through a specific roadmap on how, where, when, and why to embrace a Service Oriented Architecture (SOA) strategy in her new book.
Posted: 22 Oct 2007 | Published: 22 Oct 2007

IBM
 
 
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