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| Vertical Industries > |
Market Segments
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DEFINITION: A particular group that has its own distinct customer profile and buyer characteristics so that for marketing purposes, it can be targeted separately from other segments of the market.
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Add Market-Segments to your RSS Reader:
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| 6 Matches |
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Surviving and Thriving in Tough Times
| sponsored by TIBCO Spotfire Division
WHITE PAPER:
This whitepaper discusses how leading firms use business intelligence to manage risks and spot new opportunities during the economic downturn. Read this to learn how to best protect your Business Intelligence system.
Posted: 22 Aug 2008 | Published: 21 Aug 2008
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Free Cerulli Report - Navigating the Affluent Emerging Marketplace
| sponsored by Advent Software, Inc.
WHITE PAPER:
Investors who comprise the emerging affluent segment of the market are very diverse-in terms of their net worth, risk tolerance, financial goals, and many other areas. To service this area of the financial market some level of segmentation must be used.
Posted: 10 Jul 2008 | Published: 01 May 2006
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Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges?
| sponsored by Advent Software, Inc.
WHITE PAPER:
This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.
Posted: 10 Jul 2008 | Published: 01 Sep 2007
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
| sponsored by IBM
WHITE PAPER:
This IBM study focused on two groups teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007
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Model-Driven Approach to Business: Managing Process Change and Improvement
| sponsored by Metastorm
WHITE PAPER:
This white paper explores the benefits associated with business process modeling and discusses the steps essential for successful business process improvement.
Posted: 19 Feb 2008 | Published: 16 Jul 2007
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Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs
| sponsored by Infor
WHITE PAPER:
A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: 01 Aug 2007 | Published: 01 Aug 2007
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