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DEFINITION: A particular group that has its own distinct customer profile and buyer characteristics so that for marketing purposes, it can be targeted separately from other segments of the market.
Market Segments Multimedia (View All Report Types)
1 Match
Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise
1 Match
 
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