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DEFINITION: A particular group that has its own distinct customer profile and buyer characteristics so that for marketing purposes, it can be targeted separately from other segments of the market.
Market Segments Multimedia (View All Report Types)
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8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

A Cloud-Enabled Communications Case Study: Platinum Partners
sponsored by ThinkingPhones
WEBCAST: In this webcast, Paul Poteat, Chief Technology Officer at Platinum Partners, briefly discusses how his organization accelerated its enterprise mobility with cloud communications services. View this video now to learn how to drive intelligent communications in your enterprise, using a cloud-enabled collaboration platform.
Posted: 01 Sep 2015 | Premiered: Jul 28, 2015

ThinkingPhones

Accelerate WAN Optimization with a Cloud-Based Approach
sponsored by Citrix
VIDEO: In this brief video, join Gopinath Durairaj and Rachna Srivastava from Citrix to discuss a smarter approach to WAN optimization, one which compresses the amount of network traffic to streamline your app performance. Watch now to optimize your WAN for accelerated productivity.
Posted: 18 Sep 2015 | Premiered: 28 Jan 2014

Citrix

Achieve Excellence in Production and Operation with Optimized ECM
sponsored by OpenText
VIDEO: In this brief video, you will learn how to integrate your productions and operations content within your current ERP system to streamline enterprise content management (ECM). View now to simplify the collection, storage, and retrieval of maintenance documentation by integrating content with asset management processes.
Posted: 04 Dec 2015 | Premiered: 04 Dec 2015

OpenText

Are you Delivering a Great Mobile Experience?
sponsored by IBM
VIDEO: In this video, discover findings from over a thousand consumer respondents regarding what constitutes as an optimal mobile app experience. Tune in and you'll also learn the economic consequences of missing out on mobile.
Posted: 01 Dec 2015 | Premiered: 01 Dec 2015

IBM

Become a Technology Partner with Citrix and Expand Your Business Reach
sponsored by Citrix Ready
WEBCAST: This webinar describes how Citrix Ready showcases verified products that are trusted to enhance Citrix solutions for mobility, virtualization, networking, and cloud platforms. View now to learn how becoming a technology partner with Citrix can expand your business reach.
Posted: 09 Sep 2015 | Premiered: Nov 3, 2015

Citrix Ready

Bloom and Wallace's 4 Foundations of Real SaaS
sponsored by Workday
WEBCAST: Naomi Bloom, founder and managing partner of Bloom & Wallace talks about four of the foundational capabilities of SaaS. Watch as she compares configuration vs. customization and why it's important to you.
Posted: 10 Jul 2015 | Premiered: Jul 21, 2014

Workday

Cloud-Based Communication Case Study: Upgrading TheLadders
sponsored by ThinkingPhones
WEBCAST: In this webcast case study, Nick Giordano, Technical Support Specialist at TheLadders, explains how his organization upgraded their infrastructure by transitioning from a legacy system to cloud-enabled business communications through a third-party service.
Posted: 01 Sep 2015 | Premiered: Aug 10, 2015

ThinkingPhones

ECM Should Not Be a Standalone System: Realize Its True Value with Integration
sponsored by OpenText
WEBCAST: In this detailed webcast, learn how the changing landscape of ECM is making integration a more attractive option. Explore data-backed insights that point to the ECM challenges your peers are facing, and learn recommendations for solving these issues.
Posted: 01 Dec 2015 | Premiered: Oct 14, 2014

OpenText

Enterprise Cloud Communications: Run Your Business at Customer Speed
sponsored by 8x8, Inc.
VIDEO: In this video, you will learn how to combine the power of Salesforce with an enterprise cloud communications platform to deliver highly personalized customer service. Learn how to empower enterprise collaboration with the utmost security and availability by tuning in now.
Posted: 24 Nov 2015 | Premiered: 28 Jul 2015

8x8, Inc.

Exceed Your Customer Expectations with Actionable Consumer Insights
sponsored by Avaya
VIDEO: In this video, you will learn from CEM experts three simple and effective steps to transform your customer service. Tune in now to learn how to achieve enterprise-wide engagement by quickly addressing your customers' requirements, and highlight actionable insights for your business.
Posted: 29 Dec 2015 | Premiered: 20 Nov 2015

Avaya

Adobe ColdFusion 9
sponsored by Adobe Systems, Inc.
SOFTWARE DEMO: Adobe ColdFusion 9 software enables developers to rapidly build robust Internet applications by condensing complex business logic into fewer lines of code.
Posted: 05 Oct 2009 | Premiered: 05 Oct 2009

Adobe Systems, Inc.

Adopting iPad for Enterprise Use. Register Now!
sponsored by Sybase, an SAP company
WEBCAST: There is little doubt that Apple's iPad and iPhone will become valuable enterprise productivity tools. Watch this Sybase webcast and learn why IT departments should consider iPad and iPhone when planning new enterprise mobility strategies.
Posted: 26 Jul 2010 | Premiered: Jul 26, 2010

Sybase, an SAP company

Apps to the Future: Predicting Enterprise Mobility in 2015
sponsored by Maas360 by IBM
WEBCAST: This webcast dives into the future of mobile enterprise apps as Fiberlink's own Director of Marketing, Jonathan Dale, is joined by IDC's VP for mobility research, John Jackson for a discussion on enterprise app predictions in 2015, and to share advice for mobile success in 2015. Read on to learn more.
Posted: 24 Feb 2015 | Premiered: Feb 24, 2015

Maas360 by IBM

Backup critical data with smart solutions
sponsored by Hewlett Packard Enterprise
VIDEO: Check out this short video to explore one industry-leading vendor's backup and data protection solutions. Whether you're just starting out, building momentum or expanding your business, these storage solutions for backup and data protection can help you. Watch now to learn more.
Posted: 14 Oct 2013 | Premiered: 07 Aug 2013

Hewlett Packard Enterprise

Channel Success Stories: The SMB Market Case Study: KIS
sponsored by Dell PartnerDirect and Intel
PODCAST: This Channel Success Story will give you insight into how KIS is addressing Data Consolidation and Management; Green IT; Virtualization; Security; Unified Communications and "earning its stripes" in the SMB market.
Posted: 15 Dec 2008 | Premiered: Dec 15, 2008, 09:00 EST (14:00 GMT)

Dell PartnerDirect and Intel

Data De-duplication Experts
sponsored by Quantum Corporation
WEBCAST: Quantum's solutions allow data de-duplication technology to become part of a complete backup and retention solution set that also includes conventional disk backup, tape, and encryption, all supported with common management tools.
Posted: 20 Jun 2008 | Premiered: Jun 18, 2008

Quantum Corporation

Dell Server Solutions - PowerEdge Tower Servers
sponsored by Dell, Inc. and Intel®
VIDEO: Tower Servers are ideal first servers for small businesses with the right combination of value, reliability, collaboration and data protection features to improve your business continuity and productivity. Learn more in this video which takes a look at a growing restaurant's adoption of a Dell PowerEdge Tower Server.
Posted: 12 Apr 2011 | Premiered: 12 Apr 2011

Dell, Inc. and Intel®

EMC VNXe Series for Microsoft Applications
sponsored by EMC Computer Systems (UK) Ltd.
VIDEOCAST: This video shows the benefits of deploying EMC VNXe series for Microsoft applications. The VNXe series provides simple, efficient, and  affordable unified storage. You just click and go.
Posted: 14 Feb 2011 | Premiered: Feb 14, 2011

EMC Computer Systems (UK) Ltd.

Emerging Trends Radar Screen
sponsored by Gartner
WEBCAST: Tune in to this in-depth Gartner webcast to learn about emerging trends and how consumerization and mobile devices are driving innovation in the enterprise, and how you can tap into these rising trends to take your organization to the next level.
Posted: 02 Jul 2014 | Premiered: Jul 2, 2014, 01:00 EDT (05:00 GMT)

Gartner

Endpoint Protection Small Business Edition
sponsored by Symantec Corporation
VIDEO: Small businesses may think they have enough protection, but they are at risk to attacks. The budget and staff for small businesses is often smaller than larger corporations, so they need a security plan that protects against a multitude of attacks. View this video to learn more about endpoint protection for small businesses.
Posted: 05 Sep 2012 | Premiered: 05 Sep 2012

Symantec Corporation

Enterprise Mobility: The Year in Review
sponsored by IBM
WEBCAST: In this exclusive webcast, IBM teamed up with research analyst firm Ovum for a series of presentations aimed at identifying the must-know trends in mobility in 2015. View now to learn more.
Posted: 06 Mar 2015 | Premiered: Mar 6, 2015

IBM

Fast Tracking Data Warehousing & BI Projects Via Intelligent Data Modeling
sponsored by Embarcadero Technologies, Inc.
WEBCAST: In this webcast, you’ll learn from BI and enterprise modeling expert, Claudia Imhoff how intelligent data modeling practices to design and deliver superior BI faster, the characteristics and benefits of intelligent data modeling, How to promote the use of data models to fast-track data warehouse and BI projects, and more.
Posted: 03 Sep 2010 | Premiered: Sep 3, 2010

Embarcadero Technologies, Inc.

Forrester on Addressing IT Challenges in Today's Mobile World
sponsored by Commvault
WEBCAST: In this webcast, Rachel Dines, senior analyst at Forrester Research, discusses the effect that data growth is having on an ever-changing IT landscape, and how the future will be defined by flexible solutions featuring converged backup and archive.
Posted: 30 Dec 2014 | Premiered: Feb 28, 2013

Commvault

Forrester Webinar: Taming the Performance Beast
sponsored by Embarcadero Technologies, Inc.
WEBCAST: Smart strategies and tools for database optimization is critical to reduce costs in complex infrastructures and can help organizations defer hardware upgrades, get more out of existing systems, and improve developer and DBA productivity.
Posted: 26 Apr 2010 | Premiered: Apr 26, 2010

Embarcadero Technologies, Inc.
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