A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER:
There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION:
This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017
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AI: Beyond the hype
sponsored by ComputerWeekly.com
EGUIDE:
Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
Posted: 06 Nov 2017 | Published: 06 Nov 2017
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The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT:
It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER:
Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine
sponsored by TechTarget
VIDEO:
With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.
Posted: 15 Nov 2018 | Premiered: 15 Nov 2018
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The Product Manager's Growth Guide: How to Drive Product, Business, and Career Growth
sponsored by SparkPost
EGUIDE:
Product managers are key to growth, but what makes a successful product manager? In this guide, explore the key traits of a growth-driven product manager, and explore how to build growth into your products, business, and career. To learn more, download this guide.
Posted: 22 Feb 2019 | Published: 31 Dec 2018
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5 Lessons Your Business Can Learn from Business Process Automation Leaders
sponsored by K2
RESOURCE:
To improve your own company's strategy, discover 5 ways trailblazing organizations are approaching business process automation differently.
Posted: 12 Jan 2018 | Published: 31 Dec 2017
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Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE:
Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017
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Transforming Your Business Through ERP
sponsored by Infor
EGUIDE:
Improving your business processes can be a major undertaking. Luckily, ERP is here to help. Inside this expert e-guide, learn how to use a new ERP system to improve processes at your company. Plus, learn how the future is being paved by way of intelligence ERP.
Posted: 14 Jun 2017 | Published: 12 Jun 2017
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