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How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

TechTarget

How SAP Customers Are Responding to the Planned 2025 End of ECC6 Mainstream Maintenance Deadline
sponsored by Rimini Street
WHITE PAPER: With the 2025 deadline on SAP’s ECC6 set in stone, the debate has arisen as to whether customers should continue to run on this platform or abort. Download these survey results, which includes 5 key takeaways and shares data on what other users plan to do with this deadline in place.
Posted: 08 Nov 2019 | Published: 08 Nov 2019


Measurement, KPIs & the Role of Awareness in Demand Generation
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

How AI Is Powering the Next Generation of Support Agents
sponsored by SearchUnify
RESOURCE: When it comes to contact center agents, many support teams still rely on manual processes—preventing them from servicing customers in the most efficient, effective way. Luckily, AI and cognitive search can help. Learn how AI is powering the next generation of support agents in this blog post.
Posted: 09 Mar 2020 | Published: 09 Mar 2020

SearchUnify

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

Manufacturing Intelligence in the Age of Industry 4.0 and the IoT
sponsored by TIBCO
WHITE PAPER: Expanding analytic capabilities can help manufacturers ignite business digitization, costs optimization, innovation, and digital disruption resilience. Download this white paper to explore the key areas of opportunity that organizations should consider when trying to achieve smarter manufacturing.
Posted: 21 Feb 2020 | Published: 21 Feb 2020

TIBCO

The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE: In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019

Contentstack

Capturing More Active Demand: A 4-Step Guide
sponsored by TechTarget
EGUIDE: New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

TechTarget

Map Content to the Buyer’s Journey
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.
Posted: 18 Nov 2019 | Published: 18 Nov 2019

TOPICS:  Marketing
TechTarget

The Future of PLM in the Digital Age
sponsored by PropelPLM
EGUIDE: Download this e-guide to learn the difference between digital manufacturing and product lifecycle management, and uncover 12 business processes your business should target to realize significant payback.
Posted: 20 Feb 2019 | Published: 20 Feb 2019

PropelPLM
 

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