Combating lead gen challenges: Establishing organizational alignment

Part 4: Establish Organizational Alignment

Cover

When sales and marketing talk about lead generation, tensions often arise. Marketing shows it’s delivering a regular flow of leads but sales often believes the leads are of poor quality.

While disagreements are normal, there are important steps you can take to prevent them from standing in the way of progress.

Find out what those steps are – and how to successfully take them – in this expert e-book.

Vendor:
TechTarget
Posted:
Feb 8, 2021
Published:
Dec 12, 2019
Format:
PDF
Type:
White Paper
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