Combating lead gen challenges: Establishing organizational alignment
Part 4: Establish Organizational Alignment
When sales and marketing talk about lead generation, tensions often arise. Marketing shows it’s delivering a regular flow of leads but sales often believes the leads are of poor quality.
While disagreements are normal, there are important steps you can take to prevent them from standing in the way of progress.
Find out what those steps are – and how to successfully take them – in this expert e-book.