Combating lead gen challenges: Establishing organizational alignment

How to Establish Organizational Alignment for Lead Generation

Cover

When sales and marketing talk about lead generation, tensions often arise. Marketing shows it’s delivering a regular flow of leads but sales often believes the leads are of poor quality.

While disagreements are normal, there are important steps you can take to prevent them from standing in the way of progress.

Find out what those steps are – and how to successfully take them – in this expert e-book.

Vendor:
TechTarget
Posted:
12 Dec 2019
Published:
12 Dec 2019
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English
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