Online Research

RESOURCE: Once enterprises start creating and sharing video content, video content management becomes an essential part of their business operations. Read this blog post for a full breakdown of what video content management is and its benefits, as well as considerations to help organizations pick the right one.

Posted: 24 Aug 2020 | Published: 24 Aug 2020

WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

IT BRIEFING: Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets.

Posted: 23 Apr 2012 | Published: 23 Apr 2012

ANALYST BRIEF: In this report extract, Juniper Research looks at the market challenges and opportunities of ultrabooks, the next generation of note book PCs.

Posted: 05 Apr 2012 | Published: 05 Jan 2012

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 29 May 2020 | Published: 29 May 2020

CASE STUDY: As they grew, financial institution, Bank of New Zealand, realized they would need to upgrade their marketing technology to meet customers’ evolving expectations. Read this brief case study to see why Bank of N.Z. chose to implement Marketo and how it helped them meet strategic goals.

Posted: 16 Oct 2020 | Published: 16 Oct 2020

WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.

Posted: 11 Apr 2011 | Published: 11 Apr 2011

WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.

Posted: 28 Oct 2011 | Published: 28 Oct 2011

WHITE PAPER: Sandy Carter, Vice President of SOA and WebSphere Strategy, IBM Corporation, takes readers through a specific roadmap on how, where, when, and why to embrace a Service Oriented Architecture (SOA) strategy in her new book.

Posted: 22 Oct 2007 | Published: 22 Oct 2007

PRESENTATION TRANSCRIPT: This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.

Posted: 20 Oct 2009 | Published: 20 Oct 2009