Online Research

EBOOK: Customers today are inundated with ads and irrelevant messaging. With the increased usage of adblockers, and emails going to spam, the message is clear: customers want a break. Enter omnichannel marketing automation. Download this eBook to learn more about omnichannel marketing automation, and tips for getting started.

Posted: 22 Feb 2021 | Published: 22 Feb 2021

EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

Posted: 27 Dec 2019 | Published: 27 Dec 2019

WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

Posted: 08 Dec 2020 | Published: 08 Dec 2020

EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

Posted: 01 Jul 2019 | Published: 31 Dec 2018

WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.

Posted: 29 Dec 2020 | Premiered: Dec 29, 2020

WEBCAST: Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

Posted: 20 Aug 2008 | Premiered: Aug 20, 2008

WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.

Posted: 11 Apr 2011 | Published: 11 Apr 2011

WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   

Posted: 14 Feb 2012 | Published: 14 Feb 2012

WHITE PAPER: Sandy Carter, Vice President of SOA and WebSphere Strategy, IBM Corporation, takes readers through a specific roadmap on how, where, when, and why to embrace a Service Oriented Architecture (SOA) strategy in her new book.

Posted: 22 Oct 2007 | Published: 22 Oct 2007

ANALYST REPORT: Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.

Posted: 05 May 2010 | Published: 05 May 2010