Online Research

Online Research Reports
Moving From Leads to Buying Groups in One Easy Step
sponsored by TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 06 May 2020 | Published: 06 May 2020

TechTarget

Evolving Persona Thinking to Win More Business
sponsored by TechTarget
WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
Posted: 30 Sep 2020 | Premiered: Sep 30, 2020

TechTarget

Light at the End of the Funnel
sponsored by TechTarget
EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 25 Jun 2020 | Published: 25 Jun 2020

TechTarget

Secret Ingredient For Revenue Growth
sponsored by TechTarget
WEBCAST: Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.
Posted: 11 Sep 2020 | Premiered: Sep 11, 2020

TechTarget

Virtual Event Success— from Recruitment to Follow-Up
sponsored by TechTarget
PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
Posted: 06 Apr 2020 | Published: 06 Apr 2020

TechTarget

Evolving Persona Thinking to Win More Business
sponsored by TechTarget
EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
Posted: 30 Dec 2020 | Published: 30 Dec 2020

TechTarget

Who You Gonna Call?
sponsored by TechTarget
EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020

TechTarget

Today’s Market Realities Require New Demand Gen Strategies
sponsored by TechTarget
EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
Posted: 03 Nov 2020 | Published: 03 Nov 2020

TechTarget

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp