A Marketing Pilot for FTTH Network Rollout

A Marketing Pilot for FTTH Network Rollout


Performing a marketing pilot is a significant part of forward planning for a new network. The marketing pilot examines the business impact of the new network on a small scale. It is, in fact, a small scale introduction of service packages, based on gradual and specific new network implementation. During the pilot period, specific data parameters are collected, and by the end of the pilot term all metrics are used to re-evaluate the business plan and ROI and assess potential revenue generation from the new service.

This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.

ECI Telecom
29 Nov 2010
01 Nov 2010
15 Page(s)
White Paper
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.