As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
IMS Health, an information provider to pharmaceutical companies and healthcare organizations, was struggling with an under-performing sales force effectiveness (SFE) system. View this case study to find out how IMS leveraged the latest tools including a UI technology to develop and release the platform in only 5 months.
Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.
This helpful resource offers a vision guide for delivering any application with top-notch user experience throughout the lifecycle. Inside, you'll get a step-by-step outline (with tips) of what you need to consider during application development, from defining usage scenarios to prioritizing tasks to outlining navigation.
This exclusive handbook is your guide to new storage options for VDI. You'll explore why storage-only storage is poised to change the market, choosing between hardware vs. software storage optimization, VDI storage optimization's secret sauce is software, and more.
Consult this informative white paper to find out how you can resolve issues with user-accessibility. Single sign-on can eliminate problems with multiple password prompts and make accessibility easier for the user. Learn why a single sign-on process can help handle an organizations multiple cloud applications as well as provide secure accessibility.
This brief paper highlights a leading acceleration system combined with SQL Server in-memory OLTP and how it improves customer experience by boosting system response time and business productivity.
Inside this valuable resource, discover how, by measuring from the user's browser or app, real user management (RUM) tools can quantify the correlation between page load time and user engagement, and show where to optimize performance for more positive outcomes.