User Trends

EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.

Posted: 10 Jan 2020 | Published: 10 Jan 2020

WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.

Posted: 29 Dec 2020 | Premiered: Dec 29, 2020

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 29 May 2020 | Published: 29 May 2020

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Posted: 10 Aug 2020 | Premiered: Aug 10, 2020

WHITE PAPER: In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.

Posted: 17 Feb 2011 | Published: 17 Feb 2011

WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.

Posted: 03 Apr 2009 | Published: 01 Aug 2008

EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

Posted: 20 Oct 2016 | Published: 19 Oct 2016

WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.

Posted: 16 Jul 2013 | Published: 16 Jul 2013

EGUIDE: In this e-guide, learn about innovation in software-defined networking and network functions virtualization technologies for next-generation networks, and one IT pro's strategies for improving Wi-Fi in a device-saturated dormitory.

Posted: 20 Sep 2016 | Published: 13 Sep 2016