User Trends

EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

Posted: 07 May 2020 | Published: 07 May 2020

ESSENTIAL GUIDE: This report from Booz & Co evalutes the 50 largest publicly traded suppliers of ITC products and services and assesses their readiness to meet the demands of an increasingly digital world.

Posted: 24 Aug 2012 | Published: 24 Aug 2012

WEBCAST: Watch this brief video to hear from Austin Martin, ABM Program Manager at Zoom, as he explains how TechTarget helps the enterprise video communications platform company uncover active buyers and discover confirmed projects—so Sales can make better decisions, start conversations with the right prospects, and close revenue faster.

Posted: 03 Apr 2020 | Premiered: Apr 3, 2020

ESSENTIAL GUIDE: Cleantech is emerging as a suitable alternative source of energy or a means of reducing  consumption of expensive resources, this report from Grant Thornton reveals.

Posted: 01 May 2012 | Published: 01 May 2012

RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.

Posted: 27 Nov 2018 | Published: 24 Sep 2018

RESEARCH CONTENT: Acoustic wanted to establish industry standards on customer engagement, delivery, and subscriber churn, so they analyzed messages from several thousand brands over the last 7 years. Download this 63-page report to explore their results.

Posted: 20 May 2020 | Published: 20 May 2020

RESEARCH CONTENT: Download this Gartner multichannel marketing hub comparison report to explore 19 different solutions and their features to help you determine which platform is right for you.

Posted: 26 May 2020 | Published: 26 May 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 15 May 2020 | Published: 15 May 2020

VIDEO: Discover how Sybase uses Complex Event Processing to help financial services companies capitalize on critical opportunities as they happen. This real-time Continuous Intelligence delivers actionable insights to enable informed decisions that can increase revenue, solve customer problems and reduce risk.

Posted: 08 Jul 2011 | Premiered: 08 Jul 2011

WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.

Posted: 16 Jul 2013 | Published: 16 Jul 2013