Partnering Programs

WHITE PAPER: There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.

Posted: 20 Nov 2018 | Published: 20 Nov 2018

PRESENTATION: Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.

Posted: 19 Nov 2018 | Published: 31 Oct 2017

RESEARCH CONTENT: Marketing in the financial services industry is facing a loyalty crisis. Financial services must take a very customer-centric approach to business. Read this report to learn more about how companies in the financial services industry are shaping their marketing strategies around the customer experience.

Posted: 01 Nov 2018 | Published: 31 Dec 2016

RESOURCE: In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.

Posted: 26 Nov 2018 | Published: 31 Aug 2017

RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.

Posted: 04 Dec 2018 | Published: 04 Dec 2018

RESEARCH CONTENT: Today's business growth is fueled by digital commerce channels. B2B companies that have invested in digital commerce have reaped the rewards and that shows no signs of slowing down. The future is bright for B2B digital leaders. Read this resource to learn more about how your organization can improve digital commerce sales.

Posted: 02 Nov 2018 | Published: 02 Nov 2018

CASE STUDY: Chaucer, a leading provider of global insurance services, was looking to make the processes they use to perform risk analyses for its customers more iterative and automated. Find out how they enhanced insight into and control over their risk analysis request processes by updating their workflow management tools.

Posted: 13 Mar 2018 | Published: 13 Mar 2018

RESOURCE: Find out why the modern marketing era is driven by the self-educated buyer and how marketing automation technology empowers marketers to improve their knowledge of buyer behavior.

Posted: 30 Apr 2018 | Published: 30 Dec 2016

RESOURCE: In this resource, explore 5 ways that you can bridge the gaps between sales and marketing, and work to ensure that your business is on a path that best serves customers while boosting the bottom line.

Posted: 01 Mar 2018 | Published: 01 Mar 2018

CASE STUDY: Looking for an "automatic threat hunter"? Find out how an innovative sales and marketing solutions provider gains device visibility and automates security management, saving IT time and resources.

Posted: 10 May 2018 | Published: 10 May 2018