Marketing Technology: Too Much of a Good Thing?
sponsored by Bynder
WHITE PAPER:
View this guide to learn how marketers can make more responsible technology purchases. Discover fundamental marketing technologies for each core function of your team, and review how to make the most of your existing tech.
Posted: 12 Apr 2019 | Published: 31 Dec 2018
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5 Killer Tips for Creating LinkedIn Posts that Hook Readers
sponsored by Act-On Software
RESOURCE:
If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.
Posted: 22 Jul 2019 | Published: 31 Mar 2019
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Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT:
According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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How AI Will Change Marketing in 2019
sponsored by Act-On Software
RESOURCE:
Read this white paper to learn about the 5 P's of artificial intelligence, and better understand why this technology can bring big ROI when implemented into daily marketing efforts.
Posted: 12 Jul 2019 | Published: 31 Mar 2019
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The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT:
In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018
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Making Marketing Automation a Reality
sponsored by Act-On Software
EBOOK:
Read this e-book to learn the many benefits of marketing automation and how you can use it to unify your current marketing tools and reduce repetitive maintenance workloads.
Posted: 01 Jul 2019 | Published: 31 Dec 2018
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63 Digital Advertising Terms Every Marketer Should Know
sponsored by Act-On Software
RESOURCE:
If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.
Posted: 22 Jul 2019 | Published: 31 Mar 2019
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Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019
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Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY:
How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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