Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now
sponsored by TechTarget
EBOOK:
How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 10 Apr 2019 | Published: 10 Apr 2019
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Evaluation Guide for AIOps
sponsored by Moogsoft
WHITE PAPER:
While most businesses understand AI will become foundational in efficient IT operations, many businesses struggle with evaluating the benefits, features, and methods of implementation. Download this AIOps evaluation guide to understand how you can leverage AI, clarify the IT and business benefits.
Posted: 06 Nov 2019 | Published: 06 Nov 2019
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6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE:
In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019
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How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline
sponsored by TechTarget
EBOOK:
In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.
Posted: 11 Sep 2019 | Published: 11 Sep 2019
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How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER:
When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019
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Take Out the Trash
sponsored by TechTarget
EBOOK:
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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What an Actual Marketing Transformation Really Looks Like
sponsored by TechTarget
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 17 Jun 2019 | Published: 17 Jun 2019
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3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER:
How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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How to Build a Strong Business Case for Your Supply Chain Technology Investment
sponsored by GIB
WHITE PAPER:
Download this guide which provides 9 ways for you to evaluate and pitch the benefits of a potential supply chain tech investment to your decision stakeholders.
Posted: 22 Nov 2019 | Published: 22 Nov 2019
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Accelerate Incident Response Time by 90%
sponsored by Ayehu
WHITE PAPER:
With an automated SOC incident response, IT can respond up to 90% faster with zero errors versus traditional response teams. Download this SOC whitepaper which dives in 7 benefits of automated incident response.
Posted: 08 Nov 2019 | Published: 08 Nov 2019
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