A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE:
View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019
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Using Intent Data to Improve Event Marketing
sponsored by TechTarget
WHITE PAPER:
To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.
Posted: 24 Apr 2019 | Published: 24 Apr 2019
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How to Sell to C-Level Executives
sponsored by PipelineDeals
RESOURCE:
View this article to uncover tips and tricks for selling to C-level executives. Explore the primary challenges you'll face in a C-level sales pitch, and learn how to take your sales strategy to the next level.
Posted: 30 Sep 2019 | Published: 22 Jul 2019
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How to Use Segmentation and Automated Programs for Better Results
sponsored by Act-On Software
RESOURCE:
According to the 2018 B2B Lead Gen Outlook, engaging prospects and converting them to sales remains to be one of the biggest challenges for marketers. Read this resource to learn how combining audience segmentation and marketing automation can pave the way for lead nurturing campaigns that deliver actual results.
Posted: 12 Jul 2019 | Published: 31 Mar 2019
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Examining the Impact of GDPR One Year In
sponsored by Act-On Software
WHITE PAPER:
Read this GDPR breakdown to learn what you could be missing, and how Act-On marketing automation can help improve email deliverability and protect customer data.
Posted: 03 Jul 2019 | Published: 31 Jan 2019
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Light at the End of the Funnel
sponsored by TechTarget
EBOOK:
Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
Posted: 01 Jul 2019 | Published: 31 Dec 2018
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Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION:
This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017
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Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019
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5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers
sponsored by Act-On Software
RESOURCE:
Read this resource for 5 ways you can use marketing automation to capture leads in the 150 moments per day that the average millennial checks their smartphone.
Posted: 16 Jul 2019 | Published: 31 Jan 2019
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State of Marketing Automation Report
sponsored by Act-On Software
RESEARCH CONTENT:
Despite the increasing interest in and use of marketing automation software in recent years, there has been a surprising lack of research around how and why marketers are using these platforms—until now. Read this report for results of a massive 2019 marketers survey surrounding popular marketing automation tech and how it's being utilized.
Posted: 01 Jul 2019 | Published: 31 Dec 2018
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