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Cobranding Reports
Building a Robust A/B Testing Strategy to Deliver Positive User Experiences
sponsored by Optimizely
EBOOK: Find out how to create a robust and scalable A/B testing strategy that encompasses customer-facing teams to maximize the impact of tests across channels, apps, and services so that you can deliver high-performing products with differentiated user experiences.
Posted: 08 Jan 2018 | Published: 31 Dec 2017


Elinar Oy Ltd Enhances their ECM with AI
sponsored by IBM
CASE STUDY: Find out how Elinar Oy Ltd harnessed AI to tackle huge amounts of unstructured data and streamline otherwise manual ECM processes. Plus, find out how they adopted an IBM infrastructure to support their AI-intensive strategy.
Posted: 07 Mar 2018 | Published: 31 Dec 2017


Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017


5 Quick Wins for Salesforce-Driven Processes
sponsored by K2
VIDEO: Find out how you can connect multivendor environments comprised of platforms like Salesforce and Microsoft Office without having to write extensive code.
Posted: 05 Jan 2018 | Premiered: 02 Jan 2018


Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017


AI: Beyond the hype
sponsored by
EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
Posted: 06 Nov 2017 | Published: 06 Nov 2017

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Infographic: Europe Media Consumption Study Results
sponsored by
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

What to Look for in Marketing Automation Software
sponsored by Marketo
EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
Posted: 22 Dec 2016 | Published: 22 Dec 2016


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