Cobranding Reports

INFOGRAPHIC: Robotic process automation (RPA) bots can be divided into three modes -- unattended, attended and hybrid -- depending on how they operate within the enterprise. In this infographic, we compare the main similarities and differences between the three modes and examine how organizations can benefit from each of them.

Posted: 23 Mar 2022 | Published: 23 Mar 2022

EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

Posted: 08 Feb 2021 | Published: 31 Dec 2018

CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.

Posted: 08 Feb 2021 | Published: 17 Jun 2019

EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

Posted: 21 Dec 2018 | Published: 21 Dec 2018

EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.

Posted: 08 Feb 2021 | Published: 30 Dec 2020

EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.

Posted: 22 Dec 2016 | Published: 22 Dec 2016

EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.

Posted: 28 Jun 2016 | Published: 24 Jun 2016

EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

Posted: 27 Feb 2017 | Published: 27 Feb 2017

EGUIDE: What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.

Posted: 23 May 2017 | Published: 17 May 2017

EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.

Posted: 07 Mar 2017 | Published: 01 Mar 2017