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CASE STUDY: Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.

Posted: 11 Apr 2019 | Published: 11 Apr 2019

CASE STUDY: In this video, Austin Martin, ABM Program Manager at Zoom, explains how they use TechTarget’s Priority Engine™ to not only identify accounts active in their market but to drill down to members of buying teams.

Posted: 06 Apr 2020 | Published: 06 Apr 2020

RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

Posted: 18 Apr 2019 | Published: 18 Apr 2019

WHITE PAPER: Many companies still struggle to find a strategy that will keep their marketing and sales departments in sync. Fortunately, Marketo Engage, part of the Adobe Experience Cloud, can help. Download this white paper to learn how you can align sales and marketing and convert more leads with the help of Marketo Engage.

Posted: 09 Apr 2020 | Published: 09 Apr 2020

WHITE PAPER: A recent IDC Analyst Infobrief outlined 6 specific challenges in making sense of oil and gas companies’ data that posed the greatest concern. Access this white paper to view these challenges and to gain exposure to 3 use cases that reveal how analytics can help you outcompete your peers in the oil and gas industries.

Posted: 24 Feb 2020 | Published: 24 Feb 2020

RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

Posted: 20 Sep 2019 | Published: 29 May 2019

CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.

Posted: 17 Jun 2019 | Published: 17 Jun 2019

WHITE PAPER: Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.

Posted: 14 Apr 2020 | Published: 14 Apr 2020

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

WHITE PAPER: Multichannel marketing is a competitive field, with many competitive solutions vying for the market space. Because of this close competition, it can be hard to know which solution fits your use case or stands above the rest. Access this Gartner Magic Quadrant report for Multichannel Marketing hubs to learn which vendor is right for you.

Posted: 28 Apr 2020 | Published: 18 Apr 2019