How to Use Intent Monitoring to Maximize Demand Capture
sponsored by TechTarget
EBOOK:
Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020
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The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE:
In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019
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AI & RPA: The Technology Powering P2P Digital Transformation
sponsored by Esker Inc.
WHITE PAPER:
Read this white paper to learn how Esker is infusing their RPA tools with AI technology, allowing automated tasks to become more efficient as time goes on—freeing employees from yet another annoying maintenance task.
Posted: 24 Sep 2020 | Published: 24 Sep 2020
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Building for the Buying Committee
sponsored by TechTarget
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
Posted: 27 Dec 2019 | Published: 27 Dec 2019
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Case Study: How supercomputing is transforming experimental science
sponsored by ComputerWeekly.com
EGUIDE:
NERSC lead data scientist Debbie Bard talks about how large-scale data analytics using super computers is making new types of science possible
Posted: 09 May 2019 | Published: 09 May 2019
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15% of customer service interactions will be handled by AI in 2021
sponsored by TechTarget
RESOURCE:
15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of
Posted: 05 Sep 2019 | Published: 04 Feb 2020
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Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020
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Evolving Persona Thinking to Win More Business
sponsored by TechTarget
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
Posted: 30 Sep 2020 | Premiered: Sep 30, 2020
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Owner’s Manual for the Modern Demand Gen Engine
sponsored by TechTarget
EBOOK:
Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
Posted: 12 Mar 2020 | Published: 12 Mar 2020
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Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE:
Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017
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