Averting the Fear Factor: How to Impress Customers with Data-Led Personalization
sponsored by Data Republic
EBOOK:
This e-book explains how you can use data to personalize marketing practices without making customers nervous or agitated about their individual privacy. It also outlines the vital role that businesses play in building trust. Continue reading to learn more.
Posted: 01 Oct 2018 | Published: 01 Oct 2018
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Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE:
As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018
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The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT:
It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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Mitel: Increasing SQLs Using TechTarget's Priority Engine and TargetROI Solutions
sponsored by TechTarget
RESOURCE:
Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.
Posted: 21 Nov 2018 | Published: 21 Nov 2018
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3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER:
Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Lead Generation Made MSPeasy
sponsored by Datto, Inc.
EBOOK:
Read this e-book to find some tried-and-true methods of lead generation from your fellow IT service pros.
Posted: 22 May 2018 | Published: 22 May 2018
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No More Digital Guesswork: Generate Product & Marketing Insights
sponsored by Optimizely
WHITE PAPER:
Discover how product and marketing teams can use one tool to get feedback on digital products, commerce, and campaigns and improve their decision-making based on evidence and facts. Learn about the Optimizely X experimentation platform and find out how you can deploy new features successfully, personalize digital experiences, and more.
Posted: 03 Dec 2018 | Published: 03 Dec 2018
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Why Digital Will Become the Primary Channel for B2B Engagement
sponsored by Salesforce
RESEARCH CONTENT:
Today's business growth is fueled by digital commerce channels. B2B companies that have invested in digital commerce have reaped the rewards and that shows no signs of slowing down. The future is bright for B2B digital leaders. Read this resource to learn more about how your organization can improve digital commerce sales.
Posted: 02 Nov 2018 | Published: 02 Nov 2018
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How to Compete and Win Against Amazon
sponsored by Experian Data Quality
WHITE PAPER:
Inside, uncover what it takes to keep up with Amazon's pace, and how you can pull ahead to provide a shopping experience that is creative to compete effectively.
Posted: 28 Mar 2018 | Published: 31 Dec 2017
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Personalized Marketing at Scale: How and Why
sponsored by Coveo
WHITE PAPER:
In this white paper, uncover ways to make creating and implementing your personalized marketing strategy easier, and the importance of clearly understanding what your website visitors want from personalization efforts.
Posted: 05 Oct 2018 | Published: 05 Oct 2018
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