Cobranding

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

Posted: 27 Dec 2019 | Published: 27 Dec 2019

WHITE PAPER: A recent IDC Analyst Infobrief outlined 6 specific challenges in making sense of oil and gas companies’ data that posed the greatest concern. Access this white paper to view these challenges and to gain exposure to 3 use cases that reveal how analytics can help you outcompete your peers in the oil and gas industries.

Posted: 24 Feb 2020 | Published: 24 Feb 2020

EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

Posted: 01 Jul 2019 | Published: 31 Dec 2018

RESOURCE: When it comes to contact center agents, many support teams still rely on manual processes—preventing them from servicing customers in the most efficient, effective way. Luckily, AI and cognitive search can help. Learn how AI is powering the next generation of support agents in this blog post.

Posted: 09 Mar 2020 | Published: 09 Mar 2020

WHITE PAPER: Experience-led businesses have the highest topline revenue growth, highest levels of customer satisfaction and the highest levels of employee satisfaction—but how does one become an “experience-led” organization? Find out in this white paper, which explores a blueprint for a successful transformation.

Posted: 28 Feb 2020 | Published: 28 Feb 2020

RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

Posted: 18 Apr 2019 | Published: 18 Apr 2019

PRODUCT OVERVIEW: SearchUnify is an AI-powered cognitive search platform that makes data from all your enterprise content sources easily accessible, empowering your contact center agents to instantly resolve queries without leaving the support console. Download this product overview to learn more about it.

Posted: 09 Mar 2020 | Published: 09 Mar 2020

RESOURCE: View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.

Posted: 05 Sep 2019 | Published: 05 Sep 2019

WHITE PAPER: For today’s top processors, the considerations must go beyond technology selection and instead encompass improving business processes. Access this white paper for an overview of compliance challenges facing food and beverage processors as well as 5 elements to look for in an ERP solution.

Posted: 17 Mar 2020 | Published: 17 Mar 2020