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B2C

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ALSO CALLED: BtoC, Business to Consumer
DEFINITION: B2C is short for business-to-consumer, or the retailing part of e-commerce on the Internet. It is often contrasted to B2B or business-to-business.
B2CWhite Papers (View All Report Types)
2 Matches
Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc.
2 Matches
 
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