In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
The need for effective Web analytics has never been greater -- yet most organizations are analyzing variables that simply don't mean anything, such as number of page views or time on site. This transcript provides insight on why these methods fall short and introduces a two-tiered approach that provides users with more insightful reports.
Download Perform today for informative and insightful articles including how open source is changing the face of enterprise software, tips from the field on how to ignite enterprises to reach new levels of performance excellence, and deliver unmatched insight to users.
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
The big news in this month's issue is the announcement of the winners of the fifth annual Security 7 Award. Other featured articles present tips for preventing future incidents and also explain how SOX compliance is hitting smaller public companies harder than the big guys. Read on for these great articles and more.
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
There are two primary methods for discovering Web application vulnerabilities: using manual penetration testing and code review or using automated scanning tools and static analysis. The purpose of this paper is to compare these two methods.