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Corporate Literature Reports

Make Lead Scoring and Action Triggers More Accurate sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 10 Jan 2020 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Intel Technology Provider sponsored by Intel PRODUCT OVERVIEW: Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more. Posted: 01 Nov 2010 \| Published: 01 Nov 2010 TOPICS: CRM \| Customer Retention \| Customer Service \| Marketing \| Marketing Literature \| Sales \| Sales Channels

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal? sponsored by Adobe EchoSign EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Seven Email Marketing Refreshes sponsored by Bronto Software WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Advertising \| Campaign Management \| Customer Interaction Services \| Customer Satisfaction \| Demographic Profiles \| Email \| Email Marketing \| Interactive Multimedia Development \| Marketing Literature \| Web Analytics

MSP Marketing: Learn the Fishing and Farming Methods sponsored by SolarWinds, Inc. EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference. Posted: 26 Jul 2017 \| Published: 20 Jul 2017 TOPICS: Cloud Computing \| Cloud Management \| Cloud Storage Services \| Marketing \| Marketing Literature

Three Key Steps to B2B Marketing Optimization sponsored by Marketo WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. Posted: 28 Apr 2010 \| Published: 28 Apr 2010 TOPICS: Content Management \| CRM \| CRM Best Practices \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation

Evaluate Today's Leading Integrated Marketing Management Vendors sponsored by Teradata ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more. Posted: 09 Feb 2015 \| Published: 09 Feb 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Webcast: Thinking Strategically About ABM sponsored by TechTarget and Marketo WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Premiered: Mar 29, 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services sponsored by AT&T Corp WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. Posted: 28 Oct 2011 \| Published: 28 Oct 2011 TOPICS: Advertising \| Advertising Industry \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile Device Management \| Mobile Device Management Software \| Smart Phones \| Wireless Networks

Thinking Strategically About ABM sponsored by TechTarget and Marketo TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Published: 29 Mar 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

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