VARs White Papers

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Nov 8, 2009

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VARs
ALSO CALLED: Solution Providers, Value Added Resellers, IT Resellers, IT Solution Providers, VAR, Resellers, Corporate Resellers, Solution VARs, and Computer Resellers DEFINITION: In information technology, a reseller, also sometimes known as a value-added reseller (VAR), is a company that typically buys products such as computers in bulk from a manufacturer and then "adds value" to the original equipment by including specific software applications or other components. The reseller then markets and sells the customized product under its own name. For example, a VAR might take … Definition continues below.
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Your request for VARs white papers returned limited or no results. The request has been expanded to include Sales white papers.

Using Performance Drivers to Enhance Business Success: Identifying, Visualizing and Analyzing Key Performance Drivers (KPD metrics) sponsored by myDIALS Inc. WHITE PAPER: This paper examines performance metrics and focuses on the nature, identification and use of Key Performance Drivers to enhance business success. It illustrates how these KPD metrics can be visualized and logically related to the Key Performance Indicators that measure those outcomes. Posted: 04 Nov 2009 \| Published: 04 Nov 2009 TOPICS: Business Models \| Business Processes \| Equity Financing \| Operational Amplifiers \| Performance Testing \| Sales \| Sales Force Automation \| Sales Representatives

A Guide to the Value of Reliable Data in Retail Banking sponsored by DataFlux Corporation WHITE PAPER: Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. Posted: 04 Nov 2009 \| Published: 04 Nov 2009 TOPICS: Banking Industry \| Business Process Management \| Customer Data Management \| Data Governance \| Data Management \| Data Quality \| Marketing \| Retail Banking Services \| Risk Assessment \| Risk Management \| Sales \| Sales and Marketing Software

Using Advanced Analytics: Gain Insight into Your Revenue Stream sponsored by SAP BusinessObjects WHITE PAPER: Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue. Posted: 26 Oct 2009 \| Published: 26 Oct 2009 TOPICS: Business Intelligence \| Business Performance Management \| Business Process Management \| Business Processes \| Marketing \| Reporting Software \| Revenue Projections \| Sales \| SAP (Product)

Optimizing the Order-to-Cash Process: Managing Documents throughout the Process sponsored by Dolphin Corporation WHITE PAPER: This paper examines an array of solutions for SAP customers to optimize the Order-to-Cash processes in ways that contain costs and achieve optimum organizational efficiency, high customer retention and successful cash management. Posted: 21 Oct 2009 \| Published: 21 Oct 2009 TOPICS: Automated Meter Reading Services \| Customer Retention \| Customer Satisfaction \| Order Management Systems \| Sales \| Sales Force Automation \| Sales Order Management \| Sales Orders \| SAP (Product)

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer sponsored by Oracle Corporation WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. Posted: 20 Oct 2009 \| Published: 20 Oct 2009 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Customer Profiles \| Dashboards \| Reporting Software \| Sales \| Sales Channels \| Sales Representatives

Make CRM Work the Way Salespeople Do sponsored by Oracle Corporation WHITE PAPER: This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs. Posted: 08 Oct 2009 \| Published: 08 Oct 2009 TOPICS: CRM \| CRM Software \| Customer Data Management \| Oracle (Product) \| Sales \| Sales Representatives

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline sponsored by Genius.com WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

The Science and Art of Selling sponsored by Genius.com WHITE PAPER: This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Creating Sales Opportunities with Lead Scoring sponsored by Genius.com WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results sponsored by Genius.com WHITE PAPER: Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation

B2B Lead Gen: Marketing ROI Performance & Evaluation Study sponsored by Citrix Online WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Lead Management \| Marketing \| Sales

How to Market and Sell Services with Webinars sponsored by Citrix Online WHITE PAPER: This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Sales \| Sales Channels \| Webcasts

Sales and Marketing: The New Power Couple sponsored by Microsoft WHITE PAPER: This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. Posted: 18 Aug 2009 \| Published: 18 Aug 2009 TOPICS: Collaboration \| CRM \| CRM Software \| Marketing \| Productivity \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

Improving Sales Productivity: An Opportunity for Sales and IT Leadership sponsored by Microsoft WHITE PAPER: The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments. Posted: 18 Aug 2009 \| Published: 18 Aug 2009 TOPICS: CIOs \| CRM \| Knowledge Management \| Metrics \| Productivity \| Sales \| Sales Force Automation \| Sales Representatives

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs sponsored by Pivotal CRM, a CDC Software solution WHITE PAPER: How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. Posted: 23 Jul 2009 \| Published: 23 Jul 2009 TOPICS: CRM \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

Maximizing CRM Effectiveness During Lean Times sponsored by Oracle Corporation WHITE PAPER: When the economy turns around, as it will, how will your organization be poised to take advantage of the next expansion? Read the latest white paper written by Steve Diamond, Sr. Director, Product Marketing at Oracle, to learn six areas your organization can focus on to improve business results. Posted: 10 Jun 2009 \| Published: 10 Jun 2009 TOPICS: Budgeting \| CRM \| Customer Retention \| Customer Service Best Practices \| Downtime \| Economic Environment \| Sales

Creating Enduring Customer Relationships sponsored by Oracle Corporation WHITE PAPER: Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships. Posted: 10 Jun 2009 \| Published: 10 Jun 2009 TOPICS: Business Environment \| CRM \| Customer Loyalty \| Customer Profiles \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Oracle (Product) \| Sales

Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences sponsored by Oracle Corporation WHITE PAPER: This white paper will explore the global retail industry's movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective. Posted: 10 Jun 2009 \| Published: 10 Jun 2009 TOPICS: Budgeting \| Cost Benefit Analysis \| CRM \| Economic Environment \| Global Economy \| Oracle (Product) \| Sales \| Sales Force Automation

Connect and Empower Mobile Salespeople sponsored by Oracle Corporation WHITE PAPER: Read this free white paper to see how mobile CRM will give your sales team a winning record on the road. Posted: 10 Jun 2009 \| Published: 10 Jun 2009 TOPICS: Customer Satisfaction \| Customer Service Best Practices \| Mobile CRM \| Mobile Device Management \| Mobile Workers \| Sales \| Sales Force Automation \| Smart Phones

Differentiate Your Company with Complete CRM sponsored by Oracle Corporation WHITE PAPER: This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. Posted: 10 Jun 2009 \| Published: 10 Jun 2009 TOPICS: Business Intelligence \| Business Management \| CRM \| Customer Loyalty \| Customer Retention \| Sales \| Web 2.0

Self-Service That Really Serves sponsored by Oracle Corporation WHITE PAPER: To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back. Posted: 10 Jun 2009 \| Published: 10 Jun 2009 TOPICS: CRM \| Customer Data Management \| Customer Retention \| Customer Support Software \| eBook Software \| eBusiness Software \| eCommerce \| Sales \| Sales Force Automation

Web 2.0 and Sales Process Management sponsored by Oracle Corporation WHITE PAPER: How can Web 2.0 systems and applications support management of sales processes? Read this white paper to find out! Posted: 10 Jun 2009 \| Published: 10 Jun 2009 TOPICS: Application Development \| Applications Management \| Business Performance Management \| Business Process Management \| Sales \| Sales Order Management \| Unified Messaging Systems \| Web 2.0

Best Practices of the Best-Run Sales Organizations sponsored by SAP America Inc WHITE PAPER: Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. Posted: 08 Jun 2009 \| Published: 08 Jun 2009 TOPICS: Contact Management \| CRM \| Pricing \| Sales \| Sales Channels \| Sales Force Automation \| Sales Information Systems \| Sales Order Management \| Sales Representatives

The Customer-Driven Innovation Series: The Predictive Enterprise sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work. Posted: 05 May 2009 \| Published: 05 May 2009 TOPICS: CRM \| Customer Data Management \| Customer Interaction Services \| Customer Satisfaction \| Marketing \| Predictive Performance Management \| Real-time Analytics \| ROI \| Sales \| User Experience

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VARS DEFINITION (continued): … In information technology, a reseller, also sometimes known as a value-added reseller (VAR), is a company that typically buys products such as computers in bulk from a manufacturer and then "adds value" to the original equipment by including specific software applications or other components. The reseller then markets and sells the customized product under its own name. For example, a VAR might take an operating system such as IBM's OS/390 with UNIX services and, adding its own proprietary UNIX application designed for architects, resell the package to architectural firms. Depending on sales and installation requirements, the reseller could choose whether or not to identify OS/390 as part of the package.
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