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| Business of Information Technology > Business Processes > Sales > |
VARs
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ALSO CALLED: Solution Providers, Value Added Resellers, IT Resellers, IT Solution Providers, VAR, Resellers, Corporate Resellers, Solution VARs, and Computer Resellers
DEFINITION: In information technology, a reseller, also sometimes known as a value-added reseller (VAR), is a company that typically buys products such as computers in bulk from a manufacturer and then "adds value" to the original equipment by including specific software applications or other components.
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Definition continues below.
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In this paper there are 10 tips for using network technology to help your business increase operational efficiency, reduce costs, improve customer satisfaction, and stay ahead of the competition.
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VARS DEFINITION (continued): … In information technology, a reseller, also sometimes known as a value-added reseller ( VAR), is a company that typically buys products such as computers in bulk from a manufacturer and then "adds value" to the original equipment by including specific software applications or other components. The reseller then markets and sells the customized product under its own name. For example, a VAR might take an operating system such as IBM's OS/390 with UNIX services and, adding its own proprietary UNIX application designed for architects, resell the package to architectural firms. Depending on sales and installation requirements, the reseller could choose whether or not to identify OS/390 as part of the package. VARs definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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