Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER:
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER:
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010
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How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER:
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011
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Billion Dollar Blindness
sponsored by TechTarget
WEBCAST:
Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.
Posted: 26 Feb 2020 | Premiered: Feb 19, 2020
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How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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Three Ways Personas Can Improve Your ABM Performance
sponsored by TechTarget
EBOOK:
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 11 Sep 2020 | Published: 11 Sep 2020
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Map Content to the Buyer’s Journey
sponsored by TechTarget
WHITE PAPER:
Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.
Posted: 18 Nov 2019 | Published: 18 Nov 2019
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Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER:
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 27 Feb 2020 | Published: 27 Feb 2020
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Demand and Account-Based Marketing: Planning Assumptions 2021
sponsored by TechTarget
ANALYST REPORT:
Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
Posted: 08 Dec 2020 | Published: 08 Dec 2020
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A Computer Weekly buyer's guide to Automating business processes
sponsored by ComputerWeekly.com
EGUIDE:
Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally.
Posted: 07 Dec 2020 | Published: 07 Dec 2020
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