Scaling Identity Management to Ensure Customer Loyalty Program Success: Four Case Studies
sponsored by Akamai Technologies
CASE STUDY:
To successfully grow their loyalty programs and initiatives, leading enterprises are turning to customer identity and access management (CIAM) solutions. In this white paper, learn about the CIAM challenges associated with customer loyalty programs. Also, discover how to address these challenges based on 4 real-world case studies.
Posted: 13 Sep 2019 | Published: 30 Apr 2019
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Optimising your OmniPayments: Consumers, payments and the future
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE:
Developing a wider Omnichannel strategy can help retailers deliver on the overall shopping experience that the consumers of today and tomorrow expect.
Posted: 19 Sep 2013 | Published: 19 Sep 2013
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The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT:
Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014
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Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER:
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER:
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010
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How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER:
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011
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These Tips Will Help You Make Your Next Trade Show a Success
sponsored by Act-On Software
RESOURCE:
Not every marketing initiative can be executed online—building personal relationships with customers can prove a major factor in retention. Read this resource to learn why trade shows are great opportunities to connect with your target audience, and why this traditional tactic should not be overlooked.
Posted: 19 Jul 2019 | Published: 30 Apr 2019
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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CMOs: How to Leverage Data to Enhance Customer Experiences
sponsored by Verizon
WHITE PAPER:
In this white paper, learn how CMOs can drive cutting-edge customer experiences by leveraging their existing business data, and review how leveraging your data effectively can help attract new prospects, increase conversion rates, and reduce customer churn.
Posted: 30 Aug 2019 | Published: 30 Aug 2019
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Segment Your Data to Reach the Right Prospects
sponsored by Act-On Software
RESOURCE:
Read this blog post to learn how marketing automation and segmentation can keep customer personalization simple and effective while also delivering maximized conversion rates.
Posted: 29 Jul 2019 | Published: 31 Dec 2018
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