EBOOK:
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
WEBCAST:
Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.
EBOOK:
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EBOOK:
In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
CASE STUDY:
Winshuttle streamlined Under Armour's seasonal product creation process, reducing manual data entry by 80% while empowering end-users to run data transfers without excessive IT intervention.
WHITE PAPER:
Read this white paper to see how adopting a sustainable security compliance strategy minimizes risk, while making proper use of people, process and technology. Also learn how you can cost-effectively comply with regulations, while maintaining business flexibility to achieve mission goals.
WHITE PAPER:
The purpose of this paper is to highlight the key insights from the IBM Global CEO Study and relate them to the new CIO challenge: driving transformation as "change leaders" and implementing transformation as "change agents".
