In this handbook, consultant Steve Robins explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, executive editor Lauren Horwitz writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers.
Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
This e-book, packed with four expert articles, highlights SAP's solution to sales order management, offering insight into its CRM, ERP and supply chain management components. Read these insightful articles now to learn about this option's strengths and weaknesses, how to properly define the sales process and so much more.
Location intelligence can provide your business with unprecedented insight into customer behavior, market trends, and more -- so why don't more organizations include location features in their overall BI applications? Read on to learn the benefits of integrating location intelligence with BI and get 7 expert steps for getting started.
sponsored by SDL Web Content Management Solutions Division
This Magic Quadrant will help CIOs and business and IT leaders that are analyzing their Web strategies to assess whether they have the right Web Content Management offering to support them. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.
Watch this tutorial video, presented by Brian Zubert of the developer relations team at Research in Motion, as he covers advanced GPS. Topics included are: GPS on GSM, GPS on iDEN, GPS on CDMA, best practices, GPS in the browser and integrating with BlackBerry maps.
This e-zine is jam-packed with examples of companies finding creative new ways of using location-based services or LBS technologies. Read now to learn how the Golden State Warriors use location-based services to target members of Dub Nation.