Marketing Information Systems Reports

EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.

Posted: 02 Mar 2015 | Published: 02 Mar 2015

ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.

Posted: 09 Feb 2015 | Published: 09 Feb 2015

WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.

Posted: 11 Apr 2011 | Published: 11 Apr 2011

WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

Posted: 18 Oct 2010 | Published: 18 Oct 2010

WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

Posted: 25 Aug 2010 | Published: 25 Aug 2010

ANALYST REPORT: Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.

Posted: 14 May 2008 | Published: 01 Jan 2007

WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

Posted: 20 Mar 2008 | Published: 01 Mar 2008

SOFTWARE DEMO: Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.

Posted: 01 Jun 2007 | Premiered: 01 Jun 2007

WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.

Posted: 02 Jan 2007 | Published: 13 Feb 2006