Customer Relationship Management - Fast Return on Investment (ROI) in Sage CRM SalesLogix Implementations
| sponsored by Sage (UK) Limited
WHITE PAPER:
This report explains how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations.
Posted: 14 Aug 2008 | Published: 14 Aug 2008
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Customer Relationship Management Sales Enablement: User Acceptance Means More Sales
| sponsored by Sage (UK) Limited
WHITE PAPER:
This paper will outlines how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation.
Posted: 14 Aug 2008 | Published: 14 Aug 2008
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Delivering the Reports, Plans & Metrics Sales Needs
| sponsored by Cognos Incorporated
WHITE PAPER:
With IT, Sales can scorecard, plan, and understand more about the client, and anticipate opportunities.
Posted: 11 Aug 2008 | Published: 01 Jun 2008
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Delivering Reports, Plans and Metrics for Better Marketing
| sponsored by Cognos Incorporated
WHITE PAPER:
Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.
Posted: 11 Aug 2008 | Published: 01 Jun 2008
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The CMO Survival Guide: Four Steps to Marketing Optimization
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
This report offers a four step approach that can help arm CMO's with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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Marketing Transformation - How to Lead the Revolution
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.
Posted: 10 Aug 2008 | Published: 01 Jan 2004
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Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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Leveraging Hosted Applications Solutions to Enhance Customer Value
| sponsored by Alcatel-Lucent
WHITE PAPER:
This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution.
Posted: 05 Aug 2008 | Published: 01 Jan 2007
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Kognitio: Driving Increased Performance and Lowering the Total Cost of Ownership (TCO) in the Analytical Environment
| sponsored by Kognitio
WHITE PAPER:
Kognitio WX2 offers unparalleled performance delivering business insight and an attractive price/performance ratio. This paper will review the importance of increased analytical performance, data management improvements and reduced cycle times
Posted: 28 Jul 2008 | Published: 01 Jul 2008
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Data Modeling: A Necessary and Rewarding Aspect of Data Management
| sponsored by Burton Group
WHITE PAPER:
Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008
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Wireless LANs Standards: Where Are We Now?
| sponsored by Burton Group
WHITE PAPER:
Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed.
Posted: 18 Jul 2008 | Published: 13 Nov 2006
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Enterprise Benefits of Real-time Contact Center Performance Management
| sponsored by Genesys
WHITE PAPER:
Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage.
Posted: 17 Jul 2008 | Published: 03 Apr 2008
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Video Telephony: Completing the Picture of Unified Communications Effectiveness
| sponsored by TANDBERG
WHITE PAPER:
Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise.
Posted: 15 Jul 2008 | Published: 01 Jun 2008
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Benefits and Advantages of Recording and Archiving Calls
| sponsored by Teleformix
WHITE PAPER:
This whitepaper examines the value of call monitoring and call archiving. It introduces a robust new call monitoring, recording and archiving solution ECHO.
Posted: 11 Jul 2008 | Published: 01 Oct 2006
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Product Demos - 3 Types of Demos That Will Kill the Sale
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
There are three types of product demos that prolong the sales cycle, result in no decision, or flat out kill the deal, Feature Dump Demo, Show Up & Throw Up Demo, Spray & Pray Demo.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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Product Demos - Demonstrating a Solution vs. a Bunch of Products
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you've got a bunch of fragmented products instead of integrated solutions.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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Presentation Transcript: The Strategy of Success: Best Practices in Building Your SAP Consulting Business
| sponsored by SAP America Inc
WHITE PAPER:
This whitepaper discusses best practices for building and running a successful SAP consulting business. It also explores the steps and skills necessary for succeeding as A SAP consultant.
Posted: 09 Jul 2008 | Published: 01 Jul 2008
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Business Trends: A Strategic Overview-Featuring Gartner Content
| sponsored by Sophos Inc.
WHITE PAPER:
Sophos offers two distinct Network Access Control solutions which include comprehensive endpoint assessment, remediation and enforcement options, giving organizations control of managed, guest and unauthorized computers.
Posted: 01 Jul 2008 | Published: 01 Jan 2007
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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
| sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007
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When Hot's Not: Lead Scoring for Better Results
| sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Posted: 26 Jun 2008 | Published: 01 Jun 2008
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Populating a Data Quality Scorecard with Relevant Metrics
| sponsored by DataFlux Corporation
WHITE PAPER:
Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
Posted: 26 Jun 2008 | Published: 04 Jun 2008
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Gartner's Magic Quadrant for Marketing Resource Management
| sponsored by Aprimo, Inc.
WHITE PAPER:
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: 24 Jun 2008 | Published: 01 Jun 2008
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How to Improve Marketing Execution and Efficiency
| sponsored by Aprimo, Inc.
WHITE PAPER:
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: 20 Jun 2008 | Published: 01 Nov 2007
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Marketing Finance System (MFS): Automate Core Marketing Operations Processes
| sponsored by Aprimo, Inc.
WHITE PAPER:
This paper will describe core processes which are critical to fully leverage an MFS application.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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