Referrals (Marketing)

BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.

Posted: 18 Jan 2013 | Published: 18 Jan 2013

RESOURCE: There are plenty of A/B testing tools on the market, and plenty of marketing and web management tools with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results. In this guidebook, Nucleus Research highlights the Optimizely platform and top benefits customers have experienced since implementing.

Posted: 30 Nov 2018 | Published: 31 Mar 2017

RESOURCE: Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.

Posted: 21 Nov 2018 | Published: 21 Nov 2018

WHITE PAPER: Covering multiple channels is the first step towards a winning omnichannel strategy. But do you have the other missing ingredients necessary to secure your omnichannel success? Explore a twelve-point checklist inside and see how your omnichannel support strategy stacks up.

Posted: 01 Feb 2019 | Published: 01 Feb 2019

EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.

Posted: 14 Nov 2018 | Published: 14 Nov 2018

VIDEO: With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.

Posted: 15 Nov 2018 | Premiered: 15 Nov 2018

RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.

Posted: 27 Nov 2018 | Published: 24 Sep 2018

EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.

Posted: 19 Apr 2016 | Published: 15 Apr 2016

EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

Posted: 20 Oct 2016 | Published: 19 Oct 2016

EGUIDE: What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.

Posted: 23 May 2017 | Published: 17 May 2017