Referrals (Marketing)

BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.

Posted: 18 Jan 2013 | Published: 18 Jan 2013

RESOURCE: If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.

Posted: 22 Jul 2019 | Published: 31 Mar 2019

RESOURCE: The entry point for revenue-driving personalization isn't as hard to reach as you might think—if you have a website, a CRM tool and an adaptive marketing platform, then you have a wide array of marketing personalization opportunities available. Read this resource to learn more.

Posted: 15 Jul 2019 | Published: 31 Dec 2018

WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.

Posted: 24 Sep 2019 | Published: 24 Sep 2019

CASE STUDY: In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.

Posted: 21 May 2019 | Published: 21 May 2019

CASE STUDY: Despite the retail bankruptcy trend, the largest department store in America leveraged an automation platform to cut down 1,500 labor hours and save $500,000 in less than a year. Download this AI case study to see the 5 business outcomes of this AI platform implementation.

Posted: 08 Nov 2019 | Published: 08 Nov 2019

WHITE PAPER: As things currently stand, marketing teams must use data to continuously innovate and disrupt their business. This means introducing transparency and democratization to empower everyone throughout the enterprise and the marketing team to draw and use data insights on their own—read this white paper to learn how.

Posted: 17 Jun 2019 | Published: 31 Dec 2018

RESOURCE: Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.

Posted: 30 Apr 2019 | Published: 30 Apr 2019

EBOOK: To increase chances of winning more deals—organizations need to be aware of the necessity in employing both a reactive and proactive approach to sales proposals. Use this white paper for 6 tips for proactive sales proposals that will help you win more deals and partnerships.

Posted: 25 Oct 2019 | Published: 25 Oct 2019

RESOURCE: For many businesses, email service providers can help realize short-term marketing goals by driving leads from blanket audiences—but for those looking to get higher conversion rates, it may be time to delve into marketing automation. Read this blog post to learn why marketing automation could be the next step in your email campaign strategy.

Posted: 10 Jul 2019 | Published: 31 Jan 2019