The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK:
Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019
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Today’s Market Realities Require New Demand Gen Strategies
sponsored by TechTarget
EBOOK:
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
Posted: 03 Nov 2020 | Published: 03 Nov 2020
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The Ultimate Guide to Marketing AI
sponsored by Dataiku
EBOOK:
Check out this comprehensive guide, complete with unique reading paths based on your profile and needs, to discover how AI is changing the landscape of marketing by allowing greater access to insight across organizations, increasing data accuracy and speed, and boosting efficiency.
Posted: 02 Mar 2021 | Published: 02 Mar 2021
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Healthy experiences? It’s all in the detail
sponsored by Fractal
CASE STUDY:
Access this case study to learn how Fractal built one customer a scalable state of the art solution on their Azure cloud platform to address personalization shortcomings, and boosted ROI by 21%, reduced message fatigue, and improve customer engagement and satisfaction.
Posted: 03 Aug 2021 | Published: 03 Aug 2021
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MSP Marketing and Sales Best Practices
sponsored by Liongard
WHITE PAPER:
The sales and marketing operations of MSPs can be extraordinarily complex, even by the standards of an industry already known for its complexity. Dive inside this article to uncover sales process best practices for MSPs, designed to augment and increase the scalability of crucial marketing and sales processes.
Posted: 29 Jan 2021 | Published: 29 Jan 2021
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Accelerating AI Maturity: A Guide to Reducing Costs and Creating Value With AI Applications
sponsored by Dataiku
WHITE PAPER:
According to a NewVantage Partners survey, over 90% of business leaders report that the challenges to becoming data driven are process related, and not about technology. Read this Dataiku guide to learn how you can evaluate and accelerate your AI maturity and best approach the organizational challenges you’ll face, as AI progresses to its next era.
Posted: 04 Mar 2021 | Published: 31 Dec 2020
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Parts 8 and 9 Measurement, KPIs and the Role of Awareness
sponsored by TechTarget
EGUIDE:
90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020
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Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE:
The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
Posted: 07 Mar 2017 | Published: 01 Mar 2017
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Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK:
Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017
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