The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK:
Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013
|
|
|
High-Growth Demand Acceleration
sponsored by TechTarget
CASE STUDY:
Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018
|
|
|
Keep Existing Customers to Maximize ROI
sponsored by Act-On Software
RESOURCE:
Investing in customer retention not only saves you time and resources, but it can also lead to cross-selling and upselling opportunities in the future. Read this resource to learn the many benefits of nurturing your existing customers, and how to maximize ROI while doing it.
Posted: 23 Jul 2019 | Published: 31 Mar 2019
|
|
|
Using Intent Data to Improve Event Marketing
sponsored by TechTarget
WHITE PAPER:
To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.
Posted: 24 Apr 2019 | Published: 24 Apr 2019
|
|
|
Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019
|
|
|
5 Reasons Why Marketing Automation Software Implementations Fail
sponsored by Act-On Software
RESOURCE:
Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.
Posted: 15 Jul 2019 | Published: 31 Mar 2019
|
|
|
How to Build, Operate and Run Your Stack to Win in Your Industry
sponsored by TechTarget
CASE STUDY:
In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.
Posted: 21 May 2019 | Published: 21 May 2019
|
|
|
8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE:
View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019
|
|
|
63 Digital Advertising Terms Every Marketer Should Know
sponsored by Act-On Software
RESOURCE:
If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.
Posted: 22 Jul 2019 | Published: 31 Mar 2019
|
|
|
The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT:
In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018
|
|
|
|
|
|
