Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
In this infographic, learn how AI advances and accelerates marketers' ability to transform from one-size-fits-most marketing, to developing value through deeply personalized communication.
How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.
Marketing in the financial services industry is facing a loyalty crisis. Financial services must take a very customer-centric approach to business. Read this report to learn more about how companies in the financial services industry are shaping their marketing strategies around the customer experience.
In this webinar, hear from Wilson Raj of SAS and Daniel Newman of Futurum Research about the smartest path you can take to becoming digitally intelligent and improve customer journeys along the way.
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