The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK:
Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013
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Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER:
Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018
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3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER:
Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER:
There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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Why B2B Marketers Neglect Their Brands
sponsored by TechTarget
RESOURCE:
Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
Posted: 13 Nov 2018 | Published: 13 Nov 2018
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The AI-empowered Marketer
sponsored by Marketo
WHITE PAPER:
In this infographic, learn how AI advances and accelerates marketers' ability to transform from one-size-fits-most marketing, to developing value through deeply personalized communication.
Posted: 12 Sep 2018 | Published: 12 Sep 2018
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The Complete Guide to Optimizing Demand Generation
sponsored by Optimizely
EBOOK:
How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.
Posted: 27 Nov 2018 | Published: 27 Nov 2018
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Marketing Trends Across Financial Services
sponsored by Salesforce
RESEARCH CONTENT:
Marketing in the financial services industry is facing a loyalty crisis. Financial services must take a very customer-centric approach to business. Read this report to learn more about how companies in the financial services industry are shaping their marketing strategies around the customer experience.
Posted: 01 Nov 2018 | Published: 31 Dec 2016
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Marketing Automation Simplified: The Small Guide to Big Ideas
sponsored by Oracle Cloud
RESOURCE:
Find out why the modern marketing era is driven by the self-educated buyer and how marketing automation technology empowers marketers to improve their knowledge of buyer behavior.
Posted: 30 Apr 2018 | Published: 30 Dec 2016
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What Marketers Need to Know about Digital Transformation
sponsored by SAS
WEBCAST:
In this webinar, hear from Wilson Raj of SAS and Daniel Newman of Futurum Research about the smartest path you can take to becoming digitally intelligent and improve customer journeys along the way.
Posted: 27 Aug 2018 | Premiered: Aug 27, 2018
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