Are martech trends really worth watching?
Document Your Ideal Customer Profile (ICP)
With all of the recent growth in the marketing tech space, an illusion has developed that a marketer’s job has somehow gotten easier. We may have more channels to work with and there are more and better technologies to leverage, but these advances can sometimes actually make our jobs more challenging.
Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.