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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Achieve a Complete, Affordable High Availability Database
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This white paper introduces a way you can obtain a high availability database without incurring costs or adding complexity to your data center.
Posted: 31 Aug 2015 | Published: 31 Jan 2015

Oracle Corporation UK Ltd

Oracle Database Appliance X5-2: Everything You Need to Know
sponsored by Oracle, in association with Intel
WHITE PAPER: The following white paper introduces the Oracle Database Appliance X5-2 system featuring Intel® Xeon® processor. Inside, learn about many of the features it brings to the table. Additionally, get a firsthand look at how this technology can benefit your business.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Oracle, in association with Intel

Are You Ready for Microsoft SQL Server 2016?
sponsored by Global Knowledge
WHITE PAPER: With Microsoft SQL Server 2016, you can distribute your data to the cloud using the Stretch Database feature to improve local access while allowing cloud access to large amounts of historical data. Read this resource now to learn more.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

Global Knowledge

Affordable, Scalable, Reliable OLTP in a Cloud and Big Data World: IBM DB2 PureScale
sponsored by IBM
WHITE PAPER: Access this white paper now to discover how your organization can take advantage of affordable, scalable, reliable, OLTP in a cloud and big data world.
Posted: 24 Jul 2015 | Published: 31 Dec 2014

IBM

Consistently Govern, Manage, and Integrate Data in Hybrid Environments
sponsored by IBM
WHITE PAPER: The data landscape is increasing in complexity, with diverse data types residing on-premises, in the cloud, or both. At the same time, business users expect to obtain any piece of data at any point in time. Discover how a data refinery can quickly and easily make trusted data available to people and systems across your organization.
Posted: 07 Jul 2015 | Published: 31 Mar 2015

IBM

In-Memory Databases Put the Action in Actionable Insights
sponsored by IBM
WHITE PAPER: While Hadoop is ideal for storing and processing large data volumes affordably, it is less suited for real-time operational analytics workloads. Discover ways in-memory databases can fill this void, giving your business an edge.
Posted: 27 May 2015 | Published: 31 Jan 2015

IBM

How Companies are Managing Growth, Gaining Insights and Cutting Costs in the Era of Big Data
sponsored by IBM
WHITE PAPER: Access this white paper to uncover 6 reasons why changing your database can help you take advantage of data and analytics innovations. Discover how your company can manage growth, gain insights, and cut costs with the right database in the era of big data.
Posted: 27 May 2015 | Published: 30 Apr 2015

IBM

Four App Deployment Disasters Every Business Should Know About
sponsored by IBM
WHITE PAPER: This white paper examines four situations many IT departments find themselves in during mobile app deployment – situations that can bring productivity to a grinding halt.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Expert Advice on Today's Database Market
sponsored by SearchDataManagement
EZINE: Read this special edition of Business Information for advice from data management consultant and author Craig S. Mullins on today's database market. Learn about new data types which call for new approaches, like storing data in memory instead on of disk, or turning to NoSQL technologies.
Posted: 06 May 2015 | Published: 06 May 2015

SearchDataManagement

Database Management Designed for the Web, Mobile and Internet of Things Era
sponsored by IBM
WHITE PAPER: Database-as-a-Service (DBaaS) helps enable you to buy into a data management Service Level Agreement (SLA) instead of buying into a database technology, simplifying app development and delivery. Read this white paper to find out all the ways DBaaS can benefit your organization.
Posted: 06 Apr 2015 | Published: 31 Jan 2015

IBM

Magic Quadrant for Data Quality Tools
sponsored by Information Builders
RESOURCE: According to Gardner, by 2017 33% of Fortune 100 companies will experience an information crisis due to their inability to effectively govern and trust their enterprise information—Will you let this happen to your business?Find out how you can effectively manage your data to ensure quality analytic results with this Magic Quadrant report.
Posted: 24 Mar 2015 | Published: 26 Nov 2014

Information Builders

Database as a Service: On-Premises or in the Cloud?
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT: The key to mobile workforce optimization is accurately assessing travel times for multiple routes between multiple appointments. This webcast suggests a solution in the form of database as a service. Watch it now to learn about the many benefits of database as a service and determine if it's the right solution for your database needs.
Posted: 17 Mar 2015 | Premiered: 31 Dec 2014

Oracle Corporation

Forbes Article: Why Cloud Databases Are In Your Future
sponsored by Oracle Corporation
WHITE PAPER: This article explains why cloud databases are generating so much interest. Read on to learn about DBaaS benefits.
Posted: 12 Feb 2015 | Published: 28 Jan 2015

Oracle Corporation

Introduction to In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Read this brief resource to learn some of the benefits of in-memory data grids, including fast access to data and elastic scalability that will improve application performance and the user experience.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Red Hat

Dell XC Hyper-Converged Systems Launch, Based On Nutanix IP
sponsored by Dell, Inc. and Intel®
EGUIDE: Learn about a new hyper-converged offering and how it compares to other vendors on the market and how you can easily manage virtualized environments.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Dell, Inc. and Intel®

App Architecture Savings through Oracle Multitenant
sponsored by Oracle Corporation
PODCAST: Access this podcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Tune in to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

Simplifying Your Transition to Cloud Databases
sponsored by Oracle Corporation
EGUIDE: In this expert e-guide, explore the benefits and challenges to implementing cloud database software and services. Additionally, discover how Oracle Database 12c can simplify and improve your existing Oracle database consolidation process, leading to an easier scaling strategy.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Maximum Availability Architecture (MAA) Assessment Tool: Assess Your High Availability Readiness
sponsored by Oracle Corporation
ASSESSMENT TOOL: Use this assessment tool to learn about your service-level expectations, database architecture, and planned maintenance practices. You can quickly assess your organization's level of risk exposure, and also learn how to protect your business and grow your ROI.
Posted: 07 Nov 2014 | Published: 07 Nov 2014

Oracle Corporation

Managing Many Databases as One: Pluggable Databases from Oracle
sponsored by Oracle Corporation
WHITE PAPER: In this IDC report, explore the challenges facing today's IT managers and DBAs in managing the rising numbers of databases while trying to control cost, reduce errors, and deliver more and better service to users in the form or responsiveness, flexibility, and agility.
Posted: 06 Nov 2014 | Published: 30 Nov 2013

Oracle Corporation

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

Computer Weekly – 2 June 2015: Google's big data vision
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we examine Google's 11-year big data journey from MapReduce to Cloud Bigtable. We look at the role of mobile technology in helping to join up health and social care. And John Lewis IT director Paul Coby talks about creating an omni-channel retailer. Read the issue now.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

ComputerWeekly.com

Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015

IBM

Discover the Benefits of Database as a Service
sponsored by Oracle Corporation UK Ltd
VIDEO: Watch this video to learn about a Oracle's Exadata and SuperCluster Engineered Systems that deliver extreme database performance—while reducing costs and complexity.
Posted: 02 Feb 2015 | Premiered: 18 Jul 2014

Oracle Corporation UK Ltd

Dell XC Hyper-Converged Systems Launch, Based on Nutanix IP
sponsored by Dell
EGUIDE: Find out how Dell's XC Web-scale Converged appliance series can help your organization manage virtualized environments.
Posted: 24 Dec 2014 | Published: 24 Dec 2014

Dell

Why Big Data Demands More Out of Databases
sponsored by Oracle Corporation
EGUIDE: To build or to buy? That is the cloud database question. In this e-guide, explore use cases and trends to help you decide which decision better meets your organization's needs. Additionally, Michael Minelli, co-author of a book on big data analytics, offers insight on how in-memory analytics can help accelerate big data analytics needs.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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