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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Open Source Integration Software in the Enterprise
sponsored by Red Hat
WHITE PAPER: This white paper describes open source integration software and its benefits, including extensibility, stable releases, high-quality service, and more.
Posted: 25 Sep 2015 | Published: 31 Dec 2013

Red Hat

Move It Don't Lose It: Is Your Big Data Collecting Dust?
sponsored by Attunity
WHITE PAPER: This white paper explains some of the biggest issues created by the emergence of big data, and how to combat them. Learn how you can move and replicate large data sets more efficiently so that less of your data goes to waste.
Posted: 22 Sep 2015 | Published: 22 Sep 2015

Attunity

Data warehousing as-a-service: born on the cloud, built for analytics
sponsored by IBM
WHITE PAPER: In this white paper, you will learn how a database-as-a-service (DBaaS) can provide fast, fully managed, cloud data warehouse technology that uses integrated analytics to deliver answers in an instant.
Posted: 09 Sep 2015 | Published: 31 Jul 2015

IBM

How To Enable Your Databases To Scale, Grow, and Accommodate For Your Businesses' Needs
sponsored by IBM
WHITE PAPER: IT managers are often told that they must do more with less — so how can databases be enabled to scale and grow to accommodate the demand for processing power on a budget? In this IDC paper, learn how to use shared data scale-out clusters, how and why they're important, contrasting relational database approaches, and more.
Posted: 24 Jul 2015 | Published: 31 Dec 2014

IBM

Embracing New BI Tools: Drive Instant Value Across Your Business
sponsored by SAP
VIDEO: Understanding your business analytics and being able to respond to trends in your datasets as they are unfolding will keep you ahead of your competition. Access this short video now to learn how you can reimagine your business models to incorporate simplicity and power, and drive more business value across your departments.
Posted: 08 Jul 2015 | Premiered: 13 Mar 2015

SAP

5 Ways to Make Adopting MSSQL 2014 and In-Memory Effortless
sponsored by Rackspace
WHITE PAPER: Microsoft SQL Server 2014 is growing in popularity. Find out why migrating to a hosted version is your best option.
Posted: 04 Jun 2015 | Published: 27 Jan 2015

TOPICS:  Databases
Rackspace

DBA Expertise for Your Entire Project Lifecycle
sponsored by Rackspace
RESOURCE: Outsourcing routine maintenance frees up DBAs. Find out how it also helps to optimize architecture and improve uptime.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

TOPICS:  Databases
Rackspace

High Performance Cloud Computing With In-Memory OLTP
sponsored by Rackspace
WHITE PAPER: When uptime is tied to revenue, high-performing databases are crucial. Learn how to find the right partner for the job.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

TOPICS:  Databases
Rackspace

Expert Assistance for Database Administration
sponsored by Rackspace
WHITE PAPER: Managing databases is key to a stable application environment. Learn how one leading partner supplements your DBA team.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

TOPICS:  Databases
Rackspace

How to: Connect to SQL through PHP
sponsored by Rackspace
WHITE PAPER: Need a sample script to test connectivity to a Microsoft SQL Server 2012 database through PHP? Discover how to do it.
Posted: 04 Jun 2015 | Published: 08 Aug 2014

TOPICS:  Databases
Rackspace

Computer Weekly – 2 June 2015: Google's big data vision
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we examine Google's 11-year big data journey from MapReduce to Cloud Bigtable. We look at the role of mobile technology in helping to join up health and social care. And John Lewis IT director Paul Coby talks about creating an omni-channel retailer. Read the issue now.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

ComputerWeekly.com

In-Memory Databases Put the Action in Actionable Insights
sponsored by IBM
WHITE PAPER: While Hadoop is ideal for storing and processing large data volumes affordably, it is less suited for real-time operational analytics workloads. Discover ways in-memory databases can fill this void, giving your business an edge.
Posted: 27 May 2015 | Published: 31 Jan 2015

IBM

Expert Advice on Today's Database Market
sponsored by SearchDataManagement
EZINE: Read this special edition of Business Information for advice from data management consultant and author Craig S. Mullins on today's database market. Learn about new data types which call for new approaches, like storing data in memory instead on of disk, or turning to NoSQL technologies.
Posted: 06 May 2015 | Published: 06 May 2015

SearchDataManagement

Technical Overview: Anatomy of IBM Cloudant DBaaS
sponsored by IBM
WHITE PAPER: This white paper explores how businesses can create richer, feature-dense digital experiences for their end users by deploying the right database-as-a-service (DBaaS) solution. Inside, learn about technical requirements, deployment options, and more.
Posted: 05 May 2015 | Published: 05 May 2015

IBM

Magic Quadrant for Data Quality Tools
sponsored by Information Builders
RESOURCE: According to Gardner, by 2017 33% of Fortune 100 companies will experience an information crisis due to their inability to effectively govern and trust their enterprise information—Will you let this happen to your business?Find out how you can effectively manage your data to ensure quality analytic results with this Magic Quadrant report.
Posted: 24 Mar 2015 | Published: 26 Nov 2014

Information Builders

Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015

IBM

Discover the Benefits of Database as a Service
sponsored by Oracle Corporation UK Ltd
VIDEO: Watch this video to learn about a Oracle's Exadata and SuperCluster Engineered Systems that deliver extreme database performance—while reducing costs and complexity.
Posted: 02 Feb 2015 | Premiered: 18 Jul 2014

Oracle Corporation UK Ltd

Dell XC Hyper-Converged Systems Launch, Based on Nutanix IP
sponsored by Dell
EGUIDE: Find out how Dell's XC Web-scale Converged appliance series can help your organization manage virtualized environments.
Posted: 24 Dec 2014 | Published: 24 Dec 2014

Dell

Why Big Data Demands More Out of Databases
sponsored by Oracle Corporation
EGUIDE: To build or to buy? That is the cloud database question. In this e-guide, explore use cases and trends to help you decide which decision better meets your organization's needs. Additionally, Michael Minelli, co-author of a book on big data analytics, offers insight on how in-memory analytics can help accelerate big data analytics needs.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Simplifying Your Transition to Cloud Databases
sponsored by Oracle Corporation
EGUIDE: In this expert e-guide, explore the benefits and challenges to implementing cloud database software and services. Additionally, discover how Oracle Database 12c can simplify and improve your existing Oracle database consolidation process, leading to an easier scaling strategy.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Database Design Has Everything To Do With Performance
sponsored by SolarWinds, Inc.
EGUIDE: In this expert e-guide, discover the affects database performance tuning and data migration have on database performance. Additionally, learn how Oracle segment space management can alleviate the issue of slowed performance after deleting database rows.
Posted: 09 Oct 2014 | Published: 09 Oct 2014

SolarWinds, Inc.

Put Business Ahead of the Competition with SAP HANA
sponsored by SAP America, Inc.
EGUIDE: In this expert e-guide, discover what skills are needed to maximize the value of in-memory computing. Additionally, gain an outlook on the benefits SAP HANA databases hold for the future.
Posted: 06 Oct 2014 | Published: 06 Oct 2014

SAP America, Inc.

A Closer Look at Oracle Backup and Storage Strategies
sponsored by EMC Corporation
EGUIDE: In this e-guide, backup expert W. Curtis Preston, executive editor at TechTarget, discusses FAQs on the differences between Oracle backup strategies and which is right for you: user-managed backups, RMAN or import/export backups.
Posted: 02 Oct 2014 | Published: 02 Oct 2014

EMC Corporation

The Database Administrator is Dead
sponsored by Rackspace
WHITE PAPER: In this informative article, learn from Kenny Gorman, co-founder of ObjectRocket, a premium MongoDB database-as-a-service provider, about the changing role of the DBA in the last few years, and the many more changes to come.
Posted: 29 Sep 2014 | Published: 12 Dec 2013

Rackspace

Finding the Ideal Cloud Database Deployment Option
sponsored by CDW Corporation
EGUIDE: This expert e-guide will help you pick the right deployment method for your database in the cloud.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

CDW Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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