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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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A Computer Weekly buyer's guide to graph databases
sponsored by ComputerWeekly.com
EBOOK: In this 14-page buyer's guide, Computer Weekly looks at the technology that teases out connections between divergent datasets – and how it is revolutionising data analysis.
Posted: 06 Jul 2016 | Published: 05 Jul 2016

ComputerWeekly.com

Computer Weekly – 28 June 2016: The most influential women in UK IT 2016
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we unveil our annual list of the 50 most influential women in UK IT, and talk to this year's winner – TeenTech CEO and TV science & technology presenter Maggie Philbin – about the challenges of delivering a more diverse workforce in tech. Read the issue now.
Posted: 24 Jun 2016 | Published: 28 Jun 2016

ComputerWeekly.com

Optimizing DB Storage Performance For Dummies
sponsored by NetApp
EBOOK: One of the most effective ways to address database performance and cost challenges is to modernize the underlying hardware infrastructure. Learn more in our free eBook: Optimizing Database Storage Performance for Dummies.
Posted: 24 Jun 2016 | Published: 24 Jun 2016

NetApp

Computer Weekly – 21 June 2016: Will Brexit spell disaster for UK IT?
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, as the UK prepares to vote on membership of the EU, we take a detailed look at the effect a possible Brexit could have on the UK technology sector. Authors Don and Alex Tapscott explain the impact of blockchain on CIOs. And we look at the growth of consumer tech in enterprise IT. Read the issue now.
Posted: 17 Jun 2016 | Published: 21 Jun 2016

ComputerWeekly.com

Computer Weekly – 14 June 2016: The password's the problem – lessons from the LinkedIn breach
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, after millions of LinkedIn users had their data compromised, we look at the lesson to be learned from this latest data breach incident. Our buyer's guide looks at NoSQL technologies and compares Microsoft's and Oracle's offerings. And we examine the benefits of cloud-based data analytics. Read the issue now.
Posted: 10 Jun 2016 | Published: 14 Jun 2016

ComputerWeekly.com

SQL Server: Data Best Practices
sponsored by Tegile, a Western Digital brand
ESSENTIAL GUIDE: Download this guide to learn how to avoid the common pitfalls of deploying and maintaining SQL Server and accommodate the most demanding workloads by integrating all-flash for accelerated database performance. Additionally, learn how to leverage the SAN array and database engine for effective data replication, transaction log backup, and DR.
Posted: 25 May 2016 | Published: 31 May 2016

Tegile, a Western Digital brand

Computer Weekly – 17 May 2016: Countdown begins to new EU data protection rules
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with the new EU data protection rules ready to become law, firms now have just two years to prepare – we assess the challenges. Manufacturing giant Rolls-Royce talks about why it moved its HR systems to the cloud. And we look back at 50 years of technology innovation in storage. Read the issue now.
Posted: 16 May 2016 | Published: 17 May 2016

ComputerWeekly.com

Computer Weekly – 10 May 2016: Graph databases are making connections
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, the recent Panama Papers scandal relied on graph databases to uncover secrets from huge volumes of data – we look at the business benefits of the technology. Most organisations are failing to take basic IT security measures – we examine why. And we analyse the latest flash storage innovations. Read the issue now.
Posted: 10 May 2016 | Published: 10 May 2016

ComputerWeekly.com

How businesses can win talent war with mobile apps, HR data analytics, and cloud technology
sponsored by ComputerWeekly.com
EGUIDE: Becoming more digital has emerged as a ruling concept among forward-looking organisations in recent years. Now, while having multi-channel engagement with customers is a big aspect of digital, so too is attracting and retaining the employees who can make a reality of digital transformation.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

ComputerWeekly.com

Address the Challenges of Managing Software Assets with a Global Software Recognition Database
sponsored by Snow Software
WHITE PAPER: In this white paper, you'll learn about a subscription-based software recognition service that combines a global database with a team of experts. Uncover ways this effective duo can help you gain visibility and understanding of licensable applications and suites, all within a database that supports more than 250,000 applications.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Snow Software

Surfing the flash flood of data growth
sponsored by ComputerWeekly.com
ANALYST REPORT: The rate of exponential growth in single databases is eclipsed by the overall rate of data growth. Analyst Clive Longbottom explains how you can survive the deluge.
Posted: 09 Mar 2016 | Published: 11 Mar 2016

ComputerWeekly.com

Asset Management Firm's Switch to Caché From a Relational Database Improves Performance, Reduces Risk
sponsored by InterSystems
WHITE PAPER: In this case study, explore how a global asset management firm based in Boston, MA transitioned from a relational database to Caché to help mitigate investment, operational, and technological risk. Tap into how they increased flexibility and reliability, boosted database performance, and more.
Posted: 11 Jul 2016 | Published: 30 Apr 2014

InterSystems

Deploying the Right Document-Oriented Database for You
sponsored by IBM
WHITE PAPER: Access a comparison of some of the available deployment options for document-oriented databases. Make the best choice for your current architecture by exploring important considerations like data sovereignty and open source options.
Posted: 01 Jul 2016 | Published: 31 Mar 2015

IBM

Learn How to Choose the Right Database for the Job
sponsored by IBM
WHITE PAPER: Learn about the process of selecting and deploying the right multi-database solution for you. Uncover 7 types of open source databases and tools. Plus, gain access to a complimentary 30-day trial of IBM's Compose Enterprise multi-DB toolkit.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

IBM

Why NoSQL? Your Database Options in the New Non-Relational World
sponsored by IBM
WHITE PAPER: Today, many people are considering NoSQL databases to handle the rise in data types, data access, and data availability needs. Uncover key facts about the different types of NoSQL databases. Plus, learn 5 reasons for choosing NoSQL like flexibility and availability.
Posted: 28 Jun 2016 | Published: 30 Apr 2016

IBM

Database on Cloud: Fast, Simple, Economical, and Secure
sponsored by IBM
WHITE PAPER: This data sheet explores databases available on demand as a cloud service. Designed with security in mind, you'll uncover the variety of advantages from leveraging this nontraditional approach to database management.
Posted: 21 Jun 2016 | Published: 30 Sep 2015

IBM

Build More, Grow More and Sleep More, with Cloud DBaaS
sponsored by IBM
DATA SHEET: Cloud database as a service (DBaaS) can provide fast provisioning and worry-free data management. Discover the service features of this DBaaS that your enterprise can benefit from, including painless scaling and high availability, 24/7 management, regular updates with virtually no downtime, and more.
Posted: 21 Jun 2016 | Published: 30 Apr 2016

IBM

Cloud-based data warehousing as-a-service, built for analytics
sponsored by IBM
MICROSITE: Discover how a cloud-based data warehouse service offers integrated analytics to rapidly deliver answers. IBM's dashDB offers unique in-database analytics, R predictive modeling, and business intelligence tools could free you to analyze your data and get precise insights, quicker.
Posted: 21 Jun 2016 | Published: 31 Jul 2015

IBM

30-Day dashDB: Test Drive Data Warehousing and Analytics Functionalities
sponsored by IBM
TRIAL SOFTWARE: A well-designed data warehouse system can help boost the corporate bottom line, but if you aren't careful, data warehouse performance can bog down in different places. Start a free 30-day trial to dashDB, a fully-managed cloud data warehouse built specifically for analytics. Take their data warehousing and analytics capabilities for a test drive.
Posted: 21 Jun 2016 | Premiered: 17 Jun 2016

IBM

Ovum Report: Understanding Customer Behavior Across Platforms; RSG Media Case Study
sponsored by IBM
CASE STUDY: Adapting to the ever-rising expectations and changing buying behaviors of customers requires both business and technology transformation. By tapping into RSG Media's success story, learn how you can leverage a cloud database and analytics to gain a 360-degree view of customers and develop effective customer loyalty and retention strategies.
Posted: 20 Jun 2016 | Published: 21 Dec 2015

IBM

SAP HANA on IBM Power Systems
sponsored by IBM
PRODUCT OVERVIEW: IBM and SAP take their longtime collaborative partnership and bring the ability to run SAP HANA on IBM Power Systems in order to run a smarter in-memory database. Find out how your organization can benefit from it.
Posted: 17 Jun 2016 | Published: 30 Apr 2015

IBM

Keys to a Successful SAP HANA Implementation
sponsored by Pure Storage
EGUIDE: This two-part e-guide provides a high-level description of SAP HANA, including listing key features, major components, and available editions and trials. In part two, learn the steps to successfully install SAP HANA.
Posted: 03 Jun 2016 | Published: 02 Jun 2016

Pure Storage

SAP HANA: Detailing a Robust Infrastructure
sponsored by IBM FD
VIDEO: Learn how SAP HANA runs on POWER systems, and get details about the new availability of SAP HANA on a POWER8 system. Additionally, find out how this platform provides a robust infrastructure for SAP HANA customers, and how it will affect businesses both in the short term as well as in the future.
Posted: 01 Jun 2016 | Premiered: 01 Jun 2016

IBM FD

DBA Skills Must Evolve, Morph to Cope With Big Data Technologies
sponsored by Rackspace
EGUIDE: This e-guide will explore top trends in data processing that DBA's should be aware of. Download now to learn what skills DBA's should be learning to keep pace with this changing landscape.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

MongoDB Updates Include Swappable Data Storage Engines
sponsored by Rackspace
EGUIDE: In this expert e-guide, discover recent updates to MongoDB that enable organizations to switch storage engines depending on user needs. Additionally, learn about forthcoming updates to MongoDB that will streamline database design and provide better visibility into NoSQL data structures.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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