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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Case Study: IBM helps transform workload management and global system access
sponsored by IBM
CASE STUDY: In this case study, learn how IBM zEnterprise System with IBM DB2 for z/OS sped report generation by 70% for Swiss Re.
Posted: 24 Mar 2014 | Published: 19 Mar 2012

IBM

Identify and Eliminate Problems in your Oracle DB
sponsored by TechTarget
RESOURCE: Oracle DB platforms with heavily fragmented data waste space and can result in moderate to severe performance implications. Gain expert Oracle DB performance tips and tricks in our new and exclusive e-guides, Oracle In-Memory DB Options: Step Up Performance, and Identify and Eliminate Problems in Your Oracle DB.
Posted: 19 Mar 2014 | Published: 19 Mar 2014

TechTarget

Expert Guide to Information Security Certifications
sponsored by TechTarget
RESOURCE: Choosing the right information security certification, whether it is for your educational or career benefit should be easy. Find a list of programs from various vendors, a brief description of each and tips on identifying the right one for your needs in our expert information security guide, upon completion of a brief Data Protection Survey.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

TechTarget

Redbook: Faster DB2 Performance with IBM FlashSystem
sponsored by IBM
RESOURCE: I/O performance is critical to DB2 operations. How about a system that provides low latency of approximately 25 microseconds write time and 110 microseconds read time? Explore this resource to discover how this system will immediately increase I/O performance, while reducing costs for power, cooling and administration.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

IBM

VCE Lifecycle Assurance: Doing the Hard Work So You Don't Have To
sponsored by EMC Converged Platforms.
WHITE PAPER: In this paper, learn how the value a customer derives over the entire lifecycle of his or her systems enables IT to offload the massive expense and risk associated with endless release management and regression testing to VCE, allowing IT to remain focused on strategic initiatives.
Posted: 21 Apr 2014 | Published: 31 Jul 2013

EMC Converged Platforms.

IBM FlashSystem Database Mirroring Best Practices
sponsored by IBM
WHITE PAPER: This technical paper explores the best practices of database mirroring, which allows for a failover or recovery strategy as an economical approach to availability.
Posted: 18 Apr 2014 | Published: 30 Apr 2013

IBM

Vblock Specialized Systems for High Performance Databases
sponsored by EMC Converged Platforms.
WHITE PAPER: Designing a database system that's capable of achieving high levels of performance is a difficult task for any organization. In this ESG Lab review, learn how the configuration and delivery process of database systems can be made quicker and easier.
Posted: 18 Apr 2014 | Published: 31 Dec 2013

EMC Converged Platforms.

Modernize your database management system for big data
sponsored by IBM
WHITE PAPER: At the heart of any successful big data initiative is a database management system (DBMS) that utilizes advanced technologies to deliver high performance, versatility, and scalability without breaking the bank.
Posted: 09 Apr 2014 | Published: 08 Apr 2014

IBM

7 must-have capabilities of big data DBMS
sponsored by IBM
WHITE PAPER: Companies are rushing to invest in big data analytics tools, but many forget about the underlying infrastructure that supports their big data efforts. In this informative white paper, learn why the right database management system (DBMS) could be the key to a successful big data analytics project.
Posted: 07 Apr 2014 | Published: 28 Feb 2014

IBM

Considerations for Maximising Analytic Performance
sponsored by IBM
WHITE PAPER: If you're looking to invest in a business analytics platform, access this comprehensive white paper from Bloor Research comparing the performance of four top analytics tools (combined with underlying database management systems).
Posted: 07 Apr 2014 | Published: 30 Sep 2013

IBM

Optimizing ETL: The Key to Accelerating Data‐Driven Business Decisions
sponsored by Syncsort
WHITE PAPER: Whether you’re analyzing information from a data warehouse, reviewing click-stream data to find the latest trends, or running a query on current sales figures, the elapsed time to perform these processes means lost revenue. This article explains the steps you can take when processing your data to reduce elapsed time.
Posted: 26 Mar 2014 | Published: 12 Oct 2009

Syncsort

ITIC 2013 – 2014 Database Reliability and Deployment Trends Survey
sponsored by IBM
ANALYST REPORT: High reliability and system availability are absolutely crucial for database and the underlying server hardware. See where your company fits in among market leaders that have analyzed their database environments in the ITIC 2013-2014 Database Reliability and Deployment Trends Survey.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

IBM

Big Data in Motion
sponsored by IBM
EBOOK: When large information sets are in transit, bottlenecks inevitably occur. CIOs must overcome these obstacles in order to extract real value from their data. In this SearchCIO handbook, we confront the obstacles posed by big data in motion.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

IBM

Case Study: Database Performance Without Sharding Headaches
sponsored by Clustrix
WHITE PAPER: This case study takes an inside look at the success that leading social discovery site Twoo.com found with the right distributed SQL database – which allowed the company to accommodate dramatic traffic growth, ease management complexity, and more.
Posted: 13 Mar 2014 | Published: 13 Mar 2014

Clustrix

Benefits of NewSQL: Combining Elements of NoSQL and SQL
sponsored by NuoDB Inc
EGUIDE: In this e-guide from the experts at SearchDataManagement.com, learn about the rise of NewSQL database systems – which combine SQL and NoSQL elements – and the key benefits that these database alternatives offer.
Posted: 12 Mar 2014 | Published: 12 Mar 2014

NuoDB Inc

Eliminate Downtime for Oracle Databases
sponsored by Dell Software
WHITE PAPER: This technical brief explains how SharePlex can help organizations ensure high availability of their Oracle databases to improve overall system availability.
Posted: 06 Mar 2014 | Published: 10 Jul 2013

Dell Software

Case Study: Leading VoIP Customer Goes Global With NuoDB
sponsored by NuoDB Inc
CASE STUDY: Access this brief case study to learn how the right distributed database enabled communications company Fathom Voice to reduce latency, provide data consistency, and update in real-time across global offices.
Posted: 04 Mar 2014 | Published: 01 Oct 2013

NuoDB Inc

Decision Maker's Cheat Sheet for Today's Hot Databases
sponsored by NuoDB Inc
WHITE PAPER: This quick guide compares the capabilities of three of today's top database management systems – MySQL, MongoDB and NuoDB.
Posted: 03 Mar 2014 | Published: 31 Dec 2013

NuoDB Inc

Realize the Power of Connected Intelligence with Toad™ for Oracle®
sponsored by Dell Software
WHITE PAPER: This tech brief explores enhancements and new features of Toad for Oracle and guides you through your evaluation and use. Whether you're a veteran Toad user or new to the product, Toad's latest updates will dramatically simplify your daily tasks. Inside, find operational efficiency best practices for DBAs and development teams, and much more.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

Dell Software

Toad Simplifies Oracle Trace
sponsored by Dell Software
WHITE PAPER: View this white paper to learn how Toad™ for Oracle can help you mine your trace files faster and more effectively. Learn why Oracle's native trace file tools are limited, and how Toad can fill in the gaps.
Posted: 25 Feb 2014 | Published: 27 Feb 2013

Dell Software

Toad for Oracle Tips and Tricks
sponsored by Dell Software
WHITE PAPER: In this comprehensive white paper, you'll learn how Oracle's solution for database development and administration can help you to work and collaborate with accuracy and ease. The resource explores the functionality that Toad can bring to app developers, PL/SQL developers, and database administrators alike.
Posted: 25 Feb 2014 | Published: 08 Jul 2013

Dell Software

Prepare, predict, pinpoint: HP Operations Analytics
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the best way to manage all of this data: by exploiting big data management and analytics. Read on now to learn about one standalone solution that offers the means to collect and analyze huge data volumes from multiple perspectives, and provides tremendous opportunities to IT operations.
Posted: 21 Feb 2014 | Published: 31 Dec 2013

Hewlett Packard Enterprise

SharePlex Connector for Hadoop: Improving analytics with real- and near real-time data replication
sponsored by Dell Software
WHITE PAPER: Learn how alternative methods for replicating changes from an Oracle database to a Hadoop cluster can help you maintain real-time or a near real-time copies of the tables your organization needs to meet its data analytics requirements in this brief from Dell.
Posted: 19 Feb 2014 | Published: 26 Jul 2013

Dell Software

Get the Facts: Real-Time, On-Demand Information for Business Intelligence and Data Integration
sponsored by Vision Solutions
WHITE PAPER: This white paper shows how a software-based data replication solution can drive value by providing simplified, on-demand enterprise-wide data sharing and right-time data integration for any business.
Posted: 17 Feb 2014 | Published: 12 Dec 2008

Vision Solutions

Upgrading to SQL Server 2012
sponsored by Dell, Inc. and Intel®
EGUIDE: Whether you're planning to upgrade an existing SQL Server instance to 2012 or implement a new instance, this expert e-guide describes everything you need to know to drive SQL Server success. Read on to learn about prerequisite software, included components, little-known features, and more.
Posted: 17 Feb 2014 | Published: 17 Feb 2014

Dell, Inc. and Intel®
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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