Business of Information Technology  >   Business Processes  >   Marketing  >   Online Marketing  >  

Search Engine Optimization

RSS Feed   
ALSO CALLED: SEO
DEFINITION: Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about  … 

Search Engine Optimization definition sponsored by SearchCIO-Midmarket.com, powered by WhatIs.com an online computer dictionary
Search Engine Optimization White Papers (View All Report Types)
6 Matches
From Relevance Laggard to Leader: Ensuring Users Get the Information They're Searching For
sponsored by Coveo
WHITE PAPER: Settling for a basic, generic search solution on your external or internal facing web sites and services directly affects your company's ability to engage with your customers or upskill your employees. Download this report to learn how you can improve your search function and create a better user experience.
Posted: 08 Aug 2018 | Published: 31 Dec 2017

Coveo

8 Reasons Site Search is Crucial to Your Digital Transformation
sponsored by Coveo
WHITE PAPER: Site search is often overlooked in favor of more eye-catching streams of investment. But it could be the key to creating a better user experience for your customers. Download this report from Coveo for the 8 main reasons site search is crucial to your digital transformation, and how it can help your marketing strategy.
Posted: 08 Aug 2018 | Published: 08 Aug 2018

Coveo

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Slipping Through The Cracks Of Web Services To Serve Malware
sponsored by Trend Micro, Inc.
WHITE PAPER: Today's generation of cybercriminals continue to find more ways to abuse commonly used Web services for spamming and to spread malware. Leveraging the ever-growing number of Web 2.0 and computing platforms to facilitate operations, cybercriminals have moved away from simple and so much more.
Posted: 26 Oct 2010 | Published: 26 Oct 2010

Trend Micro, Inc.

Beyond Search: Improve Insight and Decisions by Unifying Information
sponsored by Attivio, Inc.
WHITE PAPER: This paper explores the legacy technologies that influenced the development of both the new generation of search engines and the more powerful unified information access platforms. It also explains the benefits this new approach brings in providing active intelligence on demand and more.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Customer Stories: Plenty of Fish
sponsored by Cogeco PEER 1
WHITE PAPER: The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month.
Posted: 10 Jan 2008 | Published: 01 Jan 2007

Cogeco PEER 1
6 Matches

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2019, TechTarget | Read our Privacy Statement