Customer Stories: Plenty of Fish
Google Adsense millionaire Markus Frind, founder of PlentyofFish was a database and web developer who graduated from college in 1999 with a diploma in computer science. This was also the time of the dot-com meltdown. Jumping from job-to-job, Markus began developing a home-grown site to help himself learn ASP.net. Rather than buy a book, he learned by adding new functions and features to the site. He also started experimenting with search engine optimization (SEO) strategies and incorporating them into the site. Gradually, it morphed quite unintentionally into an online dating center. The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month. His bank account has grown fatter as well thanks to the Google ads he runs on the site. He has also garnered international attention, including being featured in the Wall Street Journal and on the Today Show.