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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
DatabasesReports
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Measuring the half life of data
sponsored by ComputerWeekly.com
ANALYST REPORT: How long should you keep your corporate data ? This report from Nucleus Research offers some scientific answers.
Posted: 01 Jun 2012 | Published: 01 Jun 2012

ComputerWeekly.com

Guidebook:  Oracle Cloud Services
sponsored by ComputerWeekly.com
ANALYST REPORT: This independent report from analysts, Nucleus Research offers a critical assessment of Oracle’s Cloud Services.
Posted: 10 May 2012 | Published: 10 May 2012

ComputerWeekly.com

E-Book: Ensuring Data Quality Throughout Your Oracle Environment
sponsored by Experian QAS
EBOOK: Your data is one of the most important assets your company has. Read this expert e-book to learn what your options are when it comes to improving the quality of data in Oracle databases and applications.
Posted: 26 Jun 2012 | Published: 26 Jun 2012

Experian QAS

Part 1 *Versant JPA Screen Cast: Download and Install Versant JPA
sponsored by Versant
WEBCAST: Versant JPA offers a foundation for real-time analytics for large sets of data by connecting to a high performance database. Watch this webcast and find a demo on how to find, download, and install a free copy of Versant JPA interface.
Posted: 13 Jun 2012 | Premiered: Jun 13, 2012

Versant

Windows Application and Server Backup 2.0: Chapter 6- SharePoint Server Backups
sponsored by Dell AppAssure Backup, Replication and Recovery Software
EBOOK: Access this e-book to discover how you can ease the pain of backing up and recovering SharePoint Server. Learn about native, traditional and modernized backup techniques and the pros and cons of leveraging each of them to streamline data protection and disaster recovery for SharePoint.
Posted: 01 Jun 2012 | Published: 31 Dec 2010

Dell AppAssure Backup, Replication and Recovery Software

Mitigate Slow MySQL Queries and Accelerate Overall Query Performance to Gain New Competitive Platform Capabilities
sponsored by Akiban
WHITE PAPER: Read this white paper to learn about a new relational database from Akiban, a unified document and relational architecture that accelerates MySQL applications to ensure consistent and compelling performance for end users with no change to code, architecture or infrastructure.
Posted: 30 May 2012 | Published: 30 May 2012

Akiban

Comparison: IBM Netezza Data Warehouse Appliance vs. Oracle Exadata
sponsored by IBM
WHITE PAPER: This white paper offers up a comprehensive comparison of the Oracle Exadata and IBM Netezza data warehouse appliance, helping you decide which is the better fit for your business. Read this now and learn how they stack up in terms of online transaction processing (OLTP), query performance, simplicity of operation, value and more.
Posted: 30 May 2012 | Published: 18 Jan 2012

IBM

Ponemon Study: 2011 Cost of a Data Breach
sponsored by Symantec Corporation
WHITE PAPER: This annual data breach cost study examines the wide range of business costs associated with a breach, including expense outlays for detection, escalation notification, and after-the-fact response.
Posted: 25 May 2012 | Published: 31 Mar 2012

Symantec Corporation

Getting Started With Master Data Management
sponsored by DataFlux Corporation
EBOOK: In this e-book, SearchDataManagement.com editor, Mark Brunelli, discusses the ins-and-outs of developing a solid MDM plan for ensuring accurate and consistent data across all your company's systems. Read on to learn best practices, tips and advice from experts on how to structure and manage a MDM program
Posted: 18 May 2012 | Published: 18 May 2012

DataFlux Corporation

EMC Virtualizing Microsoft Applications Solution
sponsored by EMC Corporation
WHITE PAPER: EMC Global Services’ Virtualizing Microsoft Applications Solution with VMware virtualization technology enables you to optimize your existing infrastructure and reduces the need to invest in additional hardware.
Posted: 17 May 2012 | Published: 17 May 2012

EMC Corporation

Why the Correct Information Infrastructure Is a Crucial Consideration for SQL Server 2012 Implementations
sponsored by EMC Corporation
WHITE PAPER: The intent of this paper (neither explain SQL Server 2012 nor be a EMC buying guide ) is simply to highlight enough information on each, so that IT managers can focus on the database system and storage hardware relationship.
Posted: 17 May 2012 | Published: 17 May 2012

EMC Corporation

Backup and Recovery for Microsoft SQL
sponsored by EMC Corporation
WHITE PAPER: This white paper maps out how EMC Data Domain deduplication storage systems preserves data integrity, meets stringent RTO/RPO objectives, and integrates easily into a multitude of active SQL or third-party backup environments.
Posted: 17 May 2012 | Published: 17 May 2012

EMC Corporation

Top Five Reasons Why Customers Deploy Microsoft SQL Server on EMC VNX Unified Storage
sponsored by EMC Corporation
WHITE PAPER: Top five reasons why customers deploy Microsoft SQL Server on EMC VNX Unified Storage.
Posted: 14 May 2012 | Published: 14 May 2012

EMC Corporation

ETL 2.0: Redefining Data Integration
sponsored by Syncsort
WEBCAST: Watch this webcast now to gain insight on a new strategic extract, transform and load (ETL) tools that assist with vital tasks including data services to applications and business users.
Posted: 14 May 2012 | Premiered: May 10, 2012

Syncsort

Can the DBA Manage the Exadata Machine?
sponsored by Oracle
EGUIDE: Read this expert article to learn what skills are needed to manage Exadata and how many employees it really takes to oversee the database package.
Posted: 08 May 2012 | Published: 08 May 2012

Oracle

Analyst WP: ESG Proven Value with the Oracle Database Appliance
sponsored by Oracle and Intel
CASE STUDY: This executive brief highlights the data management challenges of a California-based organization faced and illustrates how their chosen solution resulted in cost savings and in better overall use of IT resources – an exceeded all expectations.
Posted: 07 May 2012 | Published: 15 Feb 2012

Oracle and Intel

BI Trends and Strategies E-Zine Issue 5
sponsored by SearchBusinessAnalytics
EZINE: There may be a lot of recent innovations to data technologies but the best approach is to determine whether you can utilize these new tools for your current BI, analytics and data management strategies. This issue of BI Trends + Strategies features advice from industry experts including, Claudia Imhoff, Colin White, and Lyndsay Wise.
Posted: 04 May 2012 | Published: 03 May 2012

SearchBusinessAnalytics

SQL Server Insider: Tips for the SQL Server Pro Vol. 8
sponsored by Dell and Microsoft
EZINE: New products and trends in the technology industry change and evolve almost as quickly as the technology itself. In particular, SQL Server is a rapidly evolving market. This editorial e-zine features industry insight from leading companies and experts on the latest SQL Server trends.
Posted: 01 May 2012 | Published: 01 May 2012

Dell and Microsoft

Presentation Transcript: New Releases from Intel and IBM offer Breakthrough Database Performance
sponsored by Intel and IBM
PRESENTATION TRANSCRIPT: Read this presentation transcript now and learn about these advances that are possible by combining the Intel Xeon processor E5-2600 product family with IBM DB2 10 for Linux, Unix and Windows.
Posted: 30 Apr 2012 | Published: 17 Apr 2012

Intel and IBM

Cabot Partners: Optimizing Business Value for Midsized SAP Landscapes with IBM PowerLinux: Simpler by Design
sponsored by IBM
WHITE PAPER: x86-based Linux platforms may seem like an affordable option for supporting SAP workloads, but ongoing maintenance costs quickly exceed the low acquisition costs of these architectures. Learn about a recommended alternative that can be integrated with virtualization and find out why it is ideally suited for your SAP environment.
Posted: 26 Apr 2012 | Published: 26 Apr 2012

IBM

Optimize Your Mission-Critical Environments with Oracle Optimized Solution for Oracle Database
sponsored by Oracle Corporation
WHITE PAPER: This paper outlines how Oracle’s investments in the Oracle Optimized Solution for Oracle Database, enable IT organizations to achieve these difficult and opposing challenges.
Posted: 24 Apr 2012 | Published: 24 Apr 2012

Oracle Corporation

A Technical Overview of the Oracle SPARC SuperCluster T4-4
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how the versatile design of the Oracle SPARC SuperCluster T4-4 along with powerful, bundled virtualization capabilities makes it an ideal platform for  consolidating  enterprise servers and workloads and  deploying multi-tiered applications with Web, database, and application components.  
Posted: 24 Apr 2012 | Published: 24 Apr 2012

Oracle Corporation

IT Strategies from Oracle – Oracle’s Approach to SOA
sponsored by Oracle Corporation
WHITE PAPER: Software-oriented architecture (SOA) adoption is complex and successful strategies based on a maturity model and lessons learned provide an excellent pathway for your roadmap. This data sheet provides an executive overview of Oracle's proven approach to SOA.
Posted: 11 Apr 2012 | Published: 16 Dec 2010

Oracle Corporation

Oracle Solaris and Oracle SPARC T4 Servers – Engineered Together for Enterprise Cloud Deployments
sponsored by Oracle Corporation
WHITE PAPER: In today’s complex business environments, IT managers are driven to lower both capital and operating expenditures while increasing capacity for more application services and growing markets. Read this white paper to learn how many of these challenges can be addressed by effective implementation of chip multithreading (CMT) technology-based servers.
Posted: 11 Apr 2012 | Published: 30 Nov 2011

Oracle Corporation

A Technical Overview of the Oracle SPARC SuperCluster T4-4
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how the versatile design of the Oracle SPARC SuperCluster T4-4 along with powerful, bundled virtualization capabilities makes it an ideal platform for  consolidating  enterprise servers and workloads and  deploying multi-tiered applications with Web, database, and application components.
Posted: 11 Apr 2012 | Published: 01 Feb 2012

Oracle Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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