When using relational databases you are presented with rows of data and columns of attributes, and when organizing this data most conventional relational databases present in row-oriented architecture. But is row-oriented the most efficient approach for your organization? When using analytic applications, column-oriented architectures could be a better strategy for your organization. Some of the advantages include:

• Faster than traditional databases
• Less required maintenance

Check out this white paper to learn how you can take advantage of column-oriented architecture.