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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
DatabasesReports
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UK IT priorities 2012
sponsored by ComputerWeekly.com
IT BRIEFING: This exclusive Computer Weekly research reveals how UK IT departments are prioritising their budgets in 2012, which technologies they are investing in, and the impact of cloud computing, mobile and other disruptive technology on their IT strategies.
Posted: 24 Aug 2012 | Published: 24 Aug 2012

ComputerWeekly.com

A CIO's Guide to Records Management Compliance
sponsored by Iron Mountain
EGUIDE: This e-guide explains how to formulate a solid records management policy, with help from data warehousing strategies.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Iron Mountain

The Deciding Factor: Big Data & Decision Making
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study by Capgemini and the Economist Intelligence Unit report assess the impact of Big Data on businesses.
Posted: 27 Jun 2012 | Published: 26 Jun 2012

ComputerWeekly.com

Measuring the half life of data
sponsored by ComputerWeekly.com
ANALYST REPORT: How long should you keep your corporate data ? This report from Nucleus Research offers some scientific answers.
Posted: 01 Jun 2012 | Published: 01 Jun 2012

ComputerWeekly.com

MongoDB on Red Hat Enterprise Linux
sponsored by MongoDB, Inc.
WHITE PAPER: Check out this paper and discover how to deploy MongoDB onto Red Hat Enterprise 6.2. In addition to a step-by-step process for deployment, you'll also learn how to take advantage of features of the underlying system, several deployment scenarios for high performance database read and writes, and gain an in-depth look at MongoDB.
Posted: 27 Aug 2012 | Published: 01 May 2012

MongoDB, Inc.

IBM and Oracle TCO: The Lumpy Mattress
sponsored by IBM
WHITE PAPER: This paper outlines Oracle's approach to overpricing one part of a database solution to compensate for another part, leading to a much higher total cost of ownership (TCO). Read this now to learn more about the evolution of TCO, Oracle's pricing strategy, IBM's pricing strategy and so much more.
Posted: 10 Aug 2012 | Published: 21 Sep 2011

IBM

Sybase IQ "Quick Start Guide"
sponsored by Sybase, an SAP company
WHITE PAPER: Read this white paper to learn the advantages of column-based databases, and see if it's right for your organization. Some of the key findings include how column-based databases perform faster and require less maintenance, while also performing better with analytic applications.
Posted: 09 Aug 2012 | Published: 09 Aug 2012

Sybase, an SAP company

Oracle Exadata - What Extreme Performance Means For Your Business
sponsored by Oracle Corporation
WEBCAST: Watch this webcast to learn how Oracle Exadata provides extreme performance for both data warehousing and online transaction processing applications (OLTP) by making workloads faster, easier to manage, and less expensive.
Posted: 24 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation

Enterprise Data Integration for Heterogeneous Environments
sponsored by Oracle Corporation
WEBCAST: Did you know that by utilizing a single data integration platform that you can support heterogeneous systems across your enterprise, while cutting operational costs and improving data quality? Watch this webcast to learn how the Oracle Data Integration and Big Data platforms provide all of your infrastructure components in a single unit.
Posted: 23 Jul 2012 | Premiered: Jul 23, 2012

Oracle Corporation

Maximizing Your Investment in Oracle Application Software: The Case for Migrating to Oracle Database 11g
sponsored by Oracle Corporation
WHITE PAPER: This IDC report helps you make a case for upgrading to Oracle Database 11g and vouches for its smooth and seamless implementation. Read more inside to learn about the improved new features and how your organization could significantly benefit from them.
Posted: 17 Jul 2012 | Published: 14 Nov 2011

Oracle Corporation

The IBM DB2 Analytics Accelerator for z/OS, V2.1
sponsored by IBM
WHITE PAPER: The survival of a business is directly related to how quickly they can make strategic decisions. This white paper explores an analytics accelerator that expedites complex queries, allowing you to respond quickly to changing conditions.
Posted: 09 Jul 2012 | Published: 01 Oct 2011

IBM

Thinking strategically about mobility and enterprise data
sponsored by AppSense
WHITE PAPER: IT professionals face new governance challenges as a result of the transformation of enterprise computing. The demand for mobile productivity is constantly growing, and IT leaders need to find solutions for mobility without sacrificing efficiency or governance.
Posted: 09 Jul 2012 | Published: 09 Jul 2012

AppSense

Oracle WebLogic Server and Highly Available Oracle Databases: Oracle Integrated Maximum Availability Solutions
sponsored by Oracle Corporation
WHITE PAPER: This white paper describes an integrated architecture that can help you maintain high application availability in the event of a database failure. Obtain an in-depth overview of this technology and tips for successful implementation here.
Posted: 06 Jul 2012 | Published: 05 Jul 2012

Oracle Corporation

Case Study: Oracle Advanced Compression Helps Global Fortune 500 Company Meet Storage Savings Initiative
sponsored by Oracle Corporation
WHITE PAPER: Review this informative analysis of Oracle Database 11g Advanced Compression. Find out how Oracle technology enabled one Fortune 500 company to save on storage costs, improve overall performance, reduce the size of disk consumption by 50% for structured data and 98% for unstructured data, and much more.
Posted: 03 Jul 2012 | Published: 25 Jun 2012

Oracle Corporation

Case Study: BT Operate Boosts Service Levels and Lowers Management Costs by Standardizing on Oracle Database 11g for Consolidation onto a Private Cloud
sponsored by Oracle Corporation
WHITE PAPER: Review this case study and learn how Oracle Database 11g enabled British Telecommunications (BT) to alleviate its database infrastructure management challenges. Find out how leveraging Oracle helped BT reduce their server sprawl, deploy databases faster, and operate with 20% fewer DBAs.
Posted: 03 Jul 2012 | Published: 24 Jun 2012

Oracle Corporation

THE PETABYTE CHALLENGE: 2011 IOUG DATABASE GROWTH SURVEY
sponsored by Oracle Corporation
WHITE PAPER: This paper details the results of a survey conducted by Unisphere Research among members of the Independent Oracle Users Group (IOUG) and reveals that nearly one out of 10 respondents cited that the total amount of online data they are managing tops a petabyte. Read on to discover data growth trends and patterns popping up in organizations today.
Posted: 03 Jul 2012 | Published: 24 Jun 2012

Oracle Corporation

Oracle Data Mining 11g Release 2 Competing on In-Database Analytics
sponsored by Oracle Corporation
WHITE PAPER: This paper offers an overview of Oracle Data Mining, detailing how you can build predictive models to better target customers, develop detailed customer profiles and detect and prevent fraud. Read on and learn how this data mining tool eliminates data extraction and movement, delivers the lowest TCO compared to traditional vendors and more.
Posted: 03 Jul 2012 | Published: 24 Jun 2012

Oracle Corporation

A New Dimension to Data Warehousing: 2011 IOUG Data Warehousing Survey
sponsored by Oracle Corporation
WHITE PAPER: A recent IOUG survey discovered that while most organizations have a well-established data warehouse, acceptance within their companies is still limited. Inside this exclusive study, learn how companies can start taking more advantage of their data warehousing systems to successfully manage the growing amounts of “big data".
Posted: 29 Jun 2012 | Published: 07 Sep 2011

Oracle Corporation

Migrate your Legacy IBM Database Environment to the latest Oracle Technologies
sponsored by Oracle Corporation
WHITE PAPER: Even the most effective servers will eventually have to be replaced once they reach the end of their lifecycles. This white paper explores key factors to consider when evaluating new servers for your business and offers exclusive advice for executing a seamless Linux migration.
Posted: 27 Jun 2012 | Published: 25 Jun 2012

Oracle Corporation

E-Book: Ensuring Data Quality Throughout Your Oracle Environment
sponsored by Experian QAS
EBOOK: Your data is one of the most important assets your company has. Read this expert e-book to learn what your options are when it comes to improving the quality of data in Oracle databases and applications.
Posted: 26 Jun 2012 | Published: 26 Jun 2012

Experian QAS

Part 1 *Versant JPA Screen Cast: Download and Install Versant JPA
sponsored by Versant
WEBCAST: Versant JPA offers a foundation for real-time analytics for large sets of data by connecting to a high performance database. Watch this webcast and find a demo on how to find, download, and install a free copy of Versant JPA interface.
Posted: 13 Jun 2012 | Premiered: Jun 13, 2012

Versant

Windows Application and Server Backup 2.0: Chapter 6- SharePoint Server Backups
sponsored by Dell AppAssure Backup, Replication and Recovery Software
EBOOK: Access this e-book to discover how you can ease the pain of backing up and recovering SharePoint Server. Learn about native, traditional and modernized backup techniques and the pros and cons of leveraging each of them to streamline data protection and disaster recovery for SharePoint.
Posted: 01 Jun 2012 | Published: 31 Dec 2010

Dell AppAssure Backup, Replication and Recovery Software

Mitigate Slow MySQL Queries and Accelerate Overall Query Performance to Gain New Competitive Platform Capabilities
sponsored by Akiban
WHITE PAPER: Read this white paper to learn about a new relational database from Akiban, a unified document and relational architecture that accelerates MySQL applications to ensure consistent and compelling performance for end users with no change to code, architecture or infrastructure.
Posted: 30 May 2012 | Published: 30 May 2012

Akiban

Comparison: IBM Netezza Data Warehouse Appliance vs. Oracle Exadata
sponsored by IBM
WHITE PAPER: This white paper offers up a comprehensive comparison of the Oracle Exadata and IBM Netezza data warehouse appliance, helping you decide which is the better fit for your business. Read this now and learn how they stack up in terms of online transaction processing (OLTP), query performance, simplicity of operation, value and more.
Posted: 30 May 2012 | Published: 18 Jan 2012

IBM

Ponemon Study: 2011 Cost of a Data Breach
sponsored by Symantec Corporation
WHITE PAPER: This annual data breach cost study examines the wide range of business costs associated with a breach, including expense outlays for detection, escalation notification, and after-the-fact response.
Posted: 25 May 2012 | Published: 31 Mar 2012

Symantec Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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