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| Dec 3, 2009 |
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Vertical Industries >
Professional Services Industries >
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ALSO CALLED:
Advertising Services Industry,
Ad Agencies,
Public Relations Firms,
PR Firms,
Advertising Agencies,
Advertising and Marketing Industry
DEFINITION: Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and
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Definition continues below.
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Advertising Industry White Papers
(View All Report Types)
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7 Matches
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Targeted Interactive Advertising: A Killer Revenue App
sponsored by Alcatel-Lucent
VIDEO:
Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.
Posted: 20 Nov 2009 | Premiered: 20 Nov 2009
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Personalized content and Advertising
sponsored by Alcatel-Lucent
VIDEO:
See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.
Posted: 20 Nov 2009 | Premiered: 20 Nov 2009
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The Alcatel-Lucent Multi-screen Experience
sponsored by Alcatel-Lucent
VIDEO:
This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.
Posted: 09 Jun 2009 | Premiered: 09 Jun 2009
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What's NOT "Green" in the Data Center?
sponsored by IBM
VIDEO:
Are the products you see advertised real, or is it mostly hype? Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant, goes over the products and methods that aren’t as green as they'd like you to think and summarizes ways to extend the life of your data center.
Posted: 23 Nov 2009 | Premiered: 23 Nov 2009
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Case Study: Grey Healthcare Group leverages FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security
sponsored by FalconStor Software
CASE STUDY:
Grey Healthcare Group is one of the world's top five healthcare communications companies. Read this case study to learn how Grey Healthcare Group leveraged FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security.
Posted: 31 Mar 2009 | Published: 31 Mar 2009
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Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on Consumer Spending Priorities in 2009 and Targets for Cost Reduction
sponsored by Alcatel-Lucent
WHITE PAPER:
Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.
Posted: 15 Oct 2009 | Published: 15 Oct 2009
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Regaining Control of the Corporate Network to Ensure Business Processes
sponsored by Blue Coat
VIDEO:
Blue Coat Systems CEO Brian NeSmith discusses how the ADN brings together Application Performance Monitoring, WAN Optimization and Secure Web Gateway technologies to deliver the visibility, acceleration, and security that enables enterprises to align network resources with business goals.
Posted: 16 Apr 2009 | Premiered: 16 Apr 2009
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ADVERTISING INDUSTRY DEFINITION (continued): … Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.
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