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| Vertical Industries > Professional Services Industries > |
Advertising Industry
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ALSO CALLED: Advertising Services Industry, Ad Agencies, Public Relations Firms, PR Firms, Advertising Agencies, and Advertising and Marketing Industry
DEFINITION: Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice,
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Definition continues below.
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| Your request for Advertising Industry multimedia returned limited or no results. The request has been expanded to include Professional Services Industries multimedia.
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A Model-Driven Approach to Aligning Business and IT
| sponsored by Sybase, Inc.
WEBCAST:
This web seminar from the experts at Sybase explores how to achieve alignment between business and IT by examining the intersection between business models and data models.
Posted: 30 Sep 2008 | Premiered: Available On Demand
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ADVERTISING INDUSTRY DEFINITION (continued): … Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.
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