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Advertising Industry

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ALSO CALLED: Advertising Services Industry, Ad Agencies, Public Relations Firms, PR Firms, Advertising Agencies, Advertising and Marketing Industry
DEFINITION: Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and  … 
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ADVERTISING INDUSTRY DEFINITION (continued): … Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

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