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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Web Analytics Reports
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Interactive Marketing eBook: It’s all about the Journey
sponsored by SearchCRM
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011

TOPICS: 
SearchCRM

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

TOPICS: 
Unica Corporation - An IBM Company

The Shortcut Guide to Assuring Website Performance through External Web Monitoring
sponsored by Neustar®
EBOOK: Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process.
Posted: 15 Oct 2010 | Published: 15 Oct 2010

TOPICS: 
Neustar®

Do-It-Yourself Business Intelligence Done Right: The Secret Sauce is SaaS
sponsored by myDIALS Inc.
PRESENTATION TRANSCRIPT: This Presentation Transcript, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.
Posted: 18 Dec 2009 | Published: 18 Dec 2009

TOPICS: 
myDIALS Inc.

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention
sponsored by Infor CRM
EBOOK: In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
Posted: 09 Sep 2009 | Published: 09 Sep 2009

TOPICS: 
Infor CRM

Tips from the Trade – Competing on Web Analytics
sponsored by SAS
WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

TOPICS: 
SAS

Quicktour Demo: Key Differentiators between Microstrategy and Hyperion
sponsored by MicroStrategy
WHITE PAPER: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise BI capabilities and illustrates the 12 key differentiators between MicroStrategy and Hyperion.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

TOPICS: 
MicroStrategy

Quicktour Demo: Key Differentiators between Microstrategy and Information Builders
sponsored by MicroStrategy
EGUIDE: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise business intelligence capabilities and illustrates the 12 key differentiators between MicroStrategy and Information Builders.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

TOPICS: 
MicroStrategy

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

TOPICS: 
Bronto Software

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

TOPICS: 
Digital Element

NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008

TOPICS: 
Digital Element

Growing Market Share in a Highly Competitive Financial Services Industry
sponsored by Keynote Systems
WHITE PAPER: Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user.
Posted: 23 Jan 2005 | Published: 01 Jan 2004

TOPICS: 
Keynote Systems
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