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Market Strategy Reports
Context Marketing Organization and Governance
sponsored by Sitecore
WHITE PAPER: This white paper covers the organizational and governance best practices related to successfully executing context marketing programs.
Posted: 08 Nov 2017 | Published: 30 Jun 2017


Proven Practices for Strategically Blending Content and Commerce
sponsored by Sitecore
WHITE PAPER: Today's brand and retail executives are hungering for guidance on how to successfully blend content and commerce to deliver a superior customer experience. Inside, uncover a behind-the-scenes look at how real-world businesses have gone from vision to reality.
Posted: 13 Nov 2017 | Published: 13 Nov 2017


Successful Marketing Initiatives: Measuring Quality Over Quantity
sponsored by Sitecore
WHITE PAPER: In the marketing world, it should be quality over quantity. In this white paper, learn how to measure quality with customer engagement value, accelerate your market effectiveness with CRM analytics, and uncover 5 examples of how to improve marketing effectiveness and customer engagement.
Posted: 02 Oct 2017 | Published: 02 Oct 2017


A Modern Approach to Marketing Product Information
sponsored by Censhare
WHITE PAPER: CMOs are investing in an array of marketing tools, but now need a way to consolidate data into an efficient, easily accessible package. Access this white paper to learn about product information management tools and how they are helping marketing teams work more effectively.
Posted: 19 Sep 2017 | Published: 19 Sep 2017


12 Steps to a Wildly Successful Webinar
sponsored by Cisco Systems, Inc.
WHITE PAPER: If you're ready to produce your first online event, or simply need a best practices refresher, this 12-step checklist takes you through the entire process from planning to post-event follow-up.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

IoT Revamps Field Services & Customer Engagement
sponsored by Microsoft
EGUIDE: Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
Posted: 16 Oct 2017 | Published: 16 Oct 2017


CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016


Modern Marketers: Avoid 3 Pitfalls When Building Marketing Campaigns
sponsored by IBM
RESOURCE: This resource looks at 3 potential content management pitfalls that can affect marketing campaigns. Learn how to create unified access to content with centralized management, leverage real-time collaboration tools, and more.
Posted: 06 Feb 2017 | Published: 31 Dec 2016


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