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Make Lead Scoring and Action Triggers More Accurate
sponsored by TechTarget
EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 10 Jan 2020 | Published: 10 Jan 2020

TechTarget

Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019

ComputerWeekly.com

A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019

Contentstack

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

Harnessing Business-Led IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: CIOs should treat business-led IT ("Shadow IT") as another, often better, way to achieve the core goals of Corporate IT, this report from CEB argues
Posted: 22 Aug 2014 | Published: 22 Aug 2014

ComputerWeekly.com

A Marketer’s Guide to Customer Experience
sponsored by Informatica
EBOOK: Download this eBook to explore some of the biggest challenges marketers face, in terms of customer data, and tips for developing an effective data management roadmap.
Posted: 24 Aug 2020 | Published: 24 Aug 2020

Informatica

Service KPIs: 18 Things to Consider
sponsored by Vonage
WHITE PAPER: Download this white paper to explore some of the most regularly used KPIs and their importance when it comes to measuring customer success, as well as 18 considerations that you can use to shape your KPI measurements.
Posted: 02 Mar 2020 | Published: 02 Mar 2020

Vonage

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

Customer experience strategy hinges on insight from analytics
sponsored by [24]7.ai
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7.ai

Marketing Automation Software Buying Considerations
sponsored by Act-On Software
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act-On Software
 

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