In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
The big news in this month's issue is the announcement of the winners of the fifth annual Security 7 Award. Other featured articles present tips for preventing future incidents and also explain how SOX compliance is hitting smaller public companies harder than the big guys. Read on for these great articles and more.
Download Perform today for informative and insightful articles including how open source is changing the face of enterprise software, tips from the field on how to ignite enterprises to reach new levels of performance excellence, and deliver unmatched insight to users.
There are two primary methods for discovering Web application vulnerabilities: using manual penetration testing and code review or using automated scanning tools and static analysis. The purpose of this paper is to compare these two methods.
The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
The need for effective Web analytics has never been greater -- yet most organizations are analyzing variables that simply don't mean anything, such as number of page views or time on site. This transcript provides insight on why these methods fall short and introduces a two-tiered approach that provides users with more insightful reports.