WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EZINE:
In this week's Computer Weekly, we find out how the All England Lawn Tennis Club is working with IBM to use data analytics to engage with fans of the Wimbledon championships. We examine whether IT automation will kill jobs or solve the skills gap. And we look at the issues around data portability in the cloud. Read the issue now.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EGUIDE:
Mobile and data technologies are allowing organisations to provide service levels not even dreamt of a few years ago. This guide looks at some examples of these technologies transforming organisations in Australia.
EBOOK:
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
ESSENTIAL GUIDE:
IT4IT™ for Managing the Business of IT – A Management Guide, from The Open Group, provides best practice advice and focuses on the data and automated workflows needed to manage IT services in a lean, agile and business-focused way.
EGUIDE:
In this case study, learn about Flybuys' migration to the cloud, how they integrated security from the start and developed a change management plan to ensure key stakeholders were proactively engaged.
WHITE PAPER:
Despite the significant progress made with open standards in the industry, most SOA platforms are delivered with many proprietary, closed extensions that focus on customer lock-in more than automation of the value chain. Red Hat believes there is a better way. We redefine SOA to be simple, open, and affordable.
WHITE PAPER:
This white paper highlights four primary ways to use integration to make your business better during a down economy. You'll discover how, with the right integration plan and supporting software in place, your company can increase efficiency, minimize expenses, and streamline and accelerate core processes.
