IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
VARs and integrators know their stuff when it comes to their key technologies and vertical markets. In the inaugural issue of Channel Strategies E-zine, learn how to build brand awareness among potential customers to make sure word spreads about your company's skills and expertise.
This case study reveals how Esri, a leading provider of GIS mapping software, redesigned the overall customer service experience in order to better support changing customer demands and improve interactions across all channels.
The primary mode of growth for most technology provider businesses is by good, old word of mouth. Yet, many businesses have not established an official referral program to capture as many referrals as possible. Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Despite the wide adoption of cloud computing, most channel partners don't offer any cloud services and the ones that do don't seem to value them. Read on to learn why so many businesses are letting this opportunity slide and what it would take for you to start taking advantage.
In this SearchITChannel.com e-guide you will learn how channel business automation software is taking the time and guesswork out of employee management and how a technological partnership can work for you.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific websites, magazines and events.