A Marketer’s Guide to Running Contests
sponsored by Submittable
WHITE PAPER:
Running a contest is about more than giving out a prize; it’s a way to understand your audience on a deeper level and learn valuable information that—in turn—can help you improve marketing efforts in the future. Download this white paper for 6 strategies you can use to design more effective contests.
Posted: 05 Feb 2020 | Published: 05 Feb 2020
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Chart a Course to Better ROI: A Guide to Real Purchase Intent
sponsored by TechTarget
EBOOK:
View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.
Posted: 07 Nov 2018 | Published: 07 Nov 2018
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Measurement, KPIs & the Role of Awareness in Demand Generation
sponsored by TechTarget
EGUIDE:
90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020
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Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER:
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER:
This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011
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Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE:
In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015
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Evaluate Today's Leading Integrated Marketing Management Vendors
sponsored by Teradata
ANALYST REPORT:
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
Posted: 09 Feb 2015 | Published: 09 Feb 2015
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Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER:
This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015
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How to Pick the Right Mobile Sales Force Automation APP
sponsored by Adobe EchoSign
EGUIDE:
In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.
Posted: 02 Mar 2015 | Published: 02 Mar 2015
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The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE:
This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015
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