EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
Mobile and data technologies are allowing organisations to provide service levels not even dreamt of a few years ago. This guide looks at some examples of these technologies transforming organisations in Australia.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EBOOK:
This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
WHITE PAPER:
This resource dives into the top vendors in the BI sector, comparing them based on a wide array of criteria. Cut through the complexity and find out what providers should have your business, and save yourself a BI headache down the road.
EGUIDE:
Hadoop distribution vendors offer various products that are differentiated by what they provide beyond the openly accessible functionality. In this e-guide, we help you compare vendors and products so you can make the right decision for your business.
EGUIDE:
The BI market is wide and varied, and ever evolving. Get the help you need navigating the vibrant options available to your business by downloading and reading this expert guide to BI and analytics tools.
WHITE PAPER:
This white paper considers the essential questions when it comes to implementing self-service analytics. Access now to see what role big data plays, how to cater to the needs of different users, and if your data is self-service ready.
EGUIDE:
In this expert e-guide, we explore how AI integration augments analytics apps. Discover AI's potential to open new doors for IoT and cloud strategies, and learn about how Salesforce's Einstein platform measures up.
EGUIDE:
Southern Water has centralised its data specialists and overhauled its data management and business intelligence technology to support business decision-making at scale
