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Nov 23, 2009

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Wireless Advertising
ALSO CALLED: Mobile Advertising DEFINITION: Direct and personalized advertising through wireless devices.
Wireless Advertising Reports
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Avatars Proven to Increase Advertising Effectiveness sponsored by Humanity Interactive CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. Posted: 09 Oct 2009 \| Published: 09 Oct 2009 TOPICS: Advertising \| Click-Throughs \| CRM \| CRM Analytics \| CRM Services \| Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Online Advertising \| Online Marketing \| Search Engine Marketing

Brand Management - Leveraging the Power of Integrated Marketing sponsored by SAP America Inc WHITE PAPER: The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. Posted: 01 Feb 2008 \| Published: 01 Feb 2008 TOPICS: Advertising \| Brand Loyalty \| Business Intelligence \| Consumer Market \| Internet \| Market Research \| Marketing Information Systems \| Sales and Marketing Software

Demo: Personalized content and Advertising sponsored by Alcatel-Lucent VIDEO: Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. Posted: 20 Nov 2009 \| Premiered: 20 Nov 2009 TOPICS: Advertising \| Telecom Provisioning \| Telecom Spending \| Telecommunications Carrier Systems \| Telecommunications Service Providers \| Telecommunications Services \| Television Services

Targeted Interactive Advertising: A Killer Revenue App sponsored by Alcatel-Lucent VIDEO: Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. Posted: 20 Nov 2009 \| Premiered: 20 Nov 2009 TOPICS: Advertising \| Content Delivery \| Content Providers \| Internet Consumer Services \| Telecom Provisioning \| Telecom Spending \| Telecommunications Service Providers \| Telecommunications Services

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