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| Nov 7, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
Advertising >
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ALSO CALLED: Mobile Advertising
DEFINITION: Direct and personalized advertising through wireless devices.
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Wireless Advertising Reports
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1 Match
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Your request for Wireless Advertising resources returned limited or no results. The request has been expanded to include Advertising resources.
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Brand Management - Leveraging the Power of Integrated Marketing
sponsored by SAP America Inc
WHITE PAPER:
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Posted: 01 Feb 2008 | Published: 01 Feb 2008
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