Wireless Advertising Multimedia

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Nov 24, 2009

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Wireless Advertising
ALSO CALLED: Mobile Advertising DEFINITION: Direct and personalized advertising through wireless devices.
Wireless Advertising Multimedia (View All Report Types)
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Demo: Personalized content and Advertising sponsored by Alcatel-Lucent VIDEO: Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. Posted: 20 Nov 2009 \| Premiered: 20 Nov 2009 TOPICS: Advertising \| Telecom Provisioning \| Telecom Spending \| Telecommunications Carrier Systems \| Telecommunications Service Providers \| Telecommunications Services \| Television Services

Targeted Interactive Advertising: A Killer Revenue App sponsored by Alcatel-Lucent VIDEO: Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. Posted: 20 Nov 2009 \| Premiered: 20 Nov 2009 TOPICS: Advertising \| Content Delivery \| Content Providers \| Internet Consumer Services \| Telecom Provisioning \| Telecom Spending \| Telecommunications Service Providers \| Telecommunications Services

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