More and more advertisers have moved to out-of-home advertising - particularly digital out-of-home advertising. Digital out-of-home advertising demonstrates the medium's ability to reach large groups of consumers at a specific time and place, where the majority shares the similar demographic characteristics brands target.
While the screens or billboards may be the most visible component of a digital signage network, the key difference from paste and paper billboards is the network component.
Read this whitepaper to find out how Motorola developed an innovative, elegant and simple wireless solution to overcome the obstacles from phone carriers and meet the demands of advertisers.
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