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Direct Marketing

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ALSO CALLED: One-to-one Marketing
DEFINITION: A direct market reseller (DMR), also known as an e-tailer, is a company that sells directly to consumers online without operating storefront operations of any kind. On the business to business (B2B) DMRs include companies such as CDW and TigerDirect; business to consumer (B2C) counterparts include companies such as Amazon, NewEgg, and ZipZoomFly.DMRs operate in a market niche that sits between conventional  … 

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Posted: 18 Oct 2011 | Published: 18 Oct 2011

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