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Direct Marketing
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ALSO CALLED: One-to-one Marketing
DEFINITION: One-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. The concept of one-to-one marketing as a CRM approach was advanced by Don Peppers
Definition continues below.
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| Recent Vendor Reports on Direct Marketing |
Business Process Outsourcing for Life and Annuities
sponsored by Fiserv Insurance Solutions
SERVICE LISTING: Posted: 29 Apr 2008 | Published: 01 Apr 2008
SUMMARY:
Fiserv offers a suite of Life and Annuity Business Process Outsourcing services that insures efficiencies, accuracy and quality in the handling of your day-to-day services and processing. Our goal is to facilitate competitive advantages tha...

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The Advantages of Multivariable Testing: Optimizing Your Website
sponsored by Interwoven, Inc.
WHITE PAPER: Posted: 05 Mar 2008 | Published: 01 Jan 2008
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DIRECT MARKETING DEFINITION (continued):
and Martha Rogers in their 1994 book, The One to One Future. Only the term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions. Another approach, customer segmentation, focuses on customizing marketing components for groups
Direct Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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